Human Resource & Development


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Human Resource & Development

  1. 1. Recruiting in India: To Agent or not to Agent ?? Presented by: Holly Singh, Valparaiso University Bev Fowler, University of Evansville Husain F. Neemuchwala, ICE Inc. Welcome
  2. 2. Presentation format • Recruiting models… • Agent’s role in recruiting • India: A complex education system • Agent: Solution or part of the problem? • Use of agents: Moral, ethical and/or Is it permissible at your institution? • Open Discussion…what works best for you?
  3. 3. Traditional Recruiting Model • Use dedicated Application Processing Center • Huge budgets required • Alumni network… • Lower % conversion ratio depending on each institution • Strong Community Presence & sponsorship of local events
  4. 4. Agent Recruiting Model • ‘Reach out’ to wider audience • Competitive institutional advantage amongst others • Information remains (un)distorted? • Less expensive than traditional model • ‘Ready students’ generating higher conversion % for institution
  5. 5. Agent’s role in recruiting Agent Qualified Students Your University
  6. 6. Working with Agents • Exposure to thousands of students looking to pursue overseas education, families & friends • Instructors, Teachers, Principals and Deans • Has Understanding of local market (?) • No annual membership fees! • Adds to your brand image and visibility in local market
  7. 7. India The Economy One of the world’s fastest growing economies and largest retail markets The Population Exceeding 1.1 B and growing… Official Languages 2 (English and Hindi) Trends… Largest exporter of foreign students for 3rd consecutive year
  8. 8. India: Change & Continuity in civilization & education • Unique & diverse history: >5000 years • Ancient Universities:Taxila, Nalanda etc.. • Principle languages: English & Hindi • Major religious groups: Hindu & Muslim • Other groups: Anglo, Portuguese, Jews, Sikhs, Zorastarians…
  9. 9. The Education System: Uniform elements Primary Secondary Middle/Upper Primary Higher Secondary  UT’s & States operate on this uniform structure
  10. 10. The Education System: Some differences  BUT, many States & UT’s treat certain variables differently: √ # of classes/stage √ Admission age √ Instruction medium √ Hindi & English √ # of days/yr √ Academic session √ Compulsory education √ Public exams
  11. 11. The Education System: Some fundamentals Primary Stage Middle Stage • Typical ages 5 to 10 • Typical ages 11 to 14 • Lasts 5 years • Lasts 3 years • Focuses on Elementary • Prepares for Secondary education education
  12. 12. The Education System: Some more fundamentals Secondary Stage Higher Secondary Stage • Typical ages 14 to 16 • Typical ages 16 to 18 • Lasts for 2 years • Lasts for 2 years • Focuses on HS • Focuses on University/ education & working College prep & world preparation Technical/Vocational training
  13. 13. General Points • 20 States/UT’s have not introduced compulsory education • Mother tongue/regional language is the medium of instruction • Teaching of Hindi is mandatory up to preparatory level • Teaching of English is mandatory in post secondary and beyond
  14. 14. Major Players in Higher Education (AICTE) All India Council for (MCI) Medical Council of India Technical Ed. (DEC) Distance Ed. Council (PCI) Pharmacy Council of India (ICAR) Indian Council for Agric. (INC) Indian Nursing Council Research (BCI) Bar Council of India (DCI) Dentist Council of India (NCTE) National Council for (CCH) Central Council of Teacher Ed. Homeopathy (RCI) Rehabilitation Council of (CCIM) Central Council of Indian India Medicine
  15. 15. Higher Secondary Grads • HSC (Higher Secondary School Certificate) or Certificate of Vocational Education • Graduates may attend a National Eligibility Test (NET) for admittance into Higher Education Institutions
  16. 16. Higher Education At a Glance Number of Universities 214 Number of Colleges 9730 Fields of Study Arts, Humanities, Fine Arts,Sciences, Technology Current # of Students ~6.75 Million Languages of Instruction English, Hindi, Bengali, Gujarati, Punjabi, Tamil, Urdu Duration of School Year July to April Program Levels Diploma, Bachelor’s, Master’s, Doctoral
  17. 17. New initiatives in International Co-operation • APEC (Asia Pacific Economic Co-operation) • Commonwealth • G-8 • UNESCO
  18. 18. Education Expenditure • Spending has grown from 1% to 4% of GDP in the last 50 years • Thus, education quality is better than ever • But, this is still insufficient to cover the growing population • Projected growth 6% of GDP under new Government
  19. 19. Education Expenditure • Currently, needs and costs out weigh governmental commitment and resources • Per capita expenditure is also inconsistent throughout States: Rank Most Funding Least Funding 1 Lakshwadweep Bihar 2 Sikkim Uttar Pradesh 3 A&N Islands Orissa
  20. 20. The need for overseas Education • Fiercely competitive nature of admission (eg.40 apps. for 1 Medical seat; 30 apps. for 1 Engineering seat…) • Challenge in screening applications • Students have need, want & aspirations • Students are highly educated • Students have the financial resources
  21. 21. Overseas Educational Pursuits • In 2002, over 0.5 M Indian students sought an overseas higher education • N. America, UK & Australia are most popular destinations! • Increasingly growing trend!
  22. 22. Strengths of the System • Rich diversity • Emphasis on • Rapidly Growing women’s education educated population • World’s largest • English & academic middle class market skills, strong financial backing • Overseas education • Frontier sciences such more attainable as Nano, bio, info … technologies
  23. 23. Weaknesses of the System  Disparity in the  Spending on economic system education is leading to insufficient corruption  Education denied to  Large population is hard to motivate more people as against corruption resources fail to  Examinations grow with susceptible to be population bought/forged
  24. 24. Agent: Solution or part of the problem? • Agents are ‘not regulated’ and DO NOT necessarily adhere to code of ethics • Besides commissions, they also charge counseling fees to students! • Some agents ‘guarantee’ admissions and scholarships!! • Due diligence on school’s part to find the right agent.
  25. 25. Discussion • Valparaiso University….Successfully recruiting WITHOUT agents.
  26. 26. Discussion • University of Evansville…Successfully recruiting USING agents.
  27. 27. Discussion • Consult/check with peers • Is agent use going to work at your school? • When in doubt, ask around…
  28. 28. Thank you for attending
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