Having Social Media Anxiety?   By: Shana Douglas  Director of Marketing Sunbelt Business Advisors 4-8-2010
What is Social Media? <ul><li>Information and content which creates brand awareness that is published using highly accessi...
Why use Social Media? <ul><li>Further Reach </li></ul><ul><li>Generate Leads </li></ul><ul><li>Quality Control / Customer ...
Where do I start? <ul><li>Who’s my audience? </li></ul><ul><ul><li>Discounts to customers </li></ul></ul><ul><ul><li>Netwo...
How much time will this take? <ul><li>Who will do it? </li></ul><ul><li>Do I have to hire someone? </li></ul><ul><li>Are t...
Marketing -  Same Content, New Approach.   Integrating SM into Your Plan <ul><li>Brand Awareness </li></ul><ul><li>Market ...
Why Get   <ul><li>Increase Visibility </li></ul><ul><ul><li>Make Connections </li></ul></ul><ul><ul><li>Build Networking C...
Why Get <ul><li>Enhance Search Engine Results </li></ul><ul><ul><li>Add Website Links </li></ul></ul><ul><ul><li>Give your...
Why Tweet?   <ul><li>Little Message – Big Impact </li></ul><ul><li>Efficient Quick Updates </li></ul><ul><li>Stripped Down...
Become a Fan?   <ul><li>Widely Accessible </li></ul><ul><li>Applications and Syncing  </li></ul><ul><li>Tracking </li></ul...
What do I post? -  Link Bait and Hook   <ul><ul><li>News Hooks </li></ul></ul><ul><ul><ul><li>Breaking news relative to yo...
Results –  Is it Worth the Effort? <ul><li>Form a Strategy </li></ul><ul><li>Gauge the Response </li></ul><ul><li>Switch i...
Engaging in Social Media initiatives and developing a strategy to utilize this resource will project confidence in an emer...
Resources <ul><li>Shana Douglas </li></ul><ul><li>[email_address] </li></ul><ul><li>937-466-8611 </li></ul><ul><li>http://...
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Having Social Media Anxiety ? - By: Shana Douglas - Director of Marketing/Social Media Strategist Sunbelt Business Advisors

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Learn the basic steps that will help you grow your business through Social Media. Discover why you should connect and the benefit of engaging your web audience from Shana Douglas, Director of Marketing, Sunbelt Business Advisors

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Transcript of "Having Social Media Anxiety ? - By: Shana Douglas - Director of Marketing/Social Media Strategist Sunbelt Business Advisors"

  1. 1. Having Social Media Anxiety? By: Shana Douglas Director of Marketing Sunbelt Business Advisors 4-8-2010
  2. 2. What is Social Media? <ul><li>Information and content which creates brand awareness that is published using highly accessible and user friendly resources. </li></ul>
  3. 3. Why use Social Media? <ul><li>Further Reach </li></ul><ul><li>Generate Leads </li></ul><ul><li>Quality Control / Customer Service </li></ul><ul><li>INCREASE BRAND RECOGNITION </li></ul>
  4. 4. Where do I start? <ul><li>Who’s my audience? </li></ul><ul><ul><li>Discounts to customers </li></ul></ul><ul><ul><li>Networking / Referrals </li></ul></ul><ul><ul><li>Community Involvement </li></ul></ul><ul><li>What’s my goal? </li></ul><ul><ul><li>Will this replace my current marketing </li></ul></ul><ul><ul><li>programs? </li></ul></ul>
  5. 5. How much time will this take? <ul><li>Who will do it? </li></ul><ul><li>Do I have to hire someone? </li></ul><ul><li>Are there tools to help? </li></ul>
  6. 6. Marketing - Same Content, New Approach. Integrating SM into Your Plan <ul><li>Brand Awareness </li></ul><ul><li>Market Research </li></ul><ul><li>Relationship Marketing </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Public Relations </li></ul><ul><li>Community Involvement </li></ul>
  7. 7. Why Get <ul><li>Increase Visibility </li></ul><ul><ul><li>Make Connections </li></ul></ul><ul><ul><li>Build Networking Contacts </li></ul></ul><ul><li>Improve Visibility </li></ul><ul><ul><li>List Affiliations on your Profile </li></ul></ul><ul><ul><li>Post Upcoming Events </li></ul></ul><ul><ul><li>Ask Questions / Offer Expert Advice </li></ul></ul>BE IN THE KNOW!
  8. 8. Why Get <ul><li>Enhance Search Engine Results </li></ul><ul><ul><li>Add Website Links </li></ul></ul><ul><ul><li>Give your Profile a Unique URL </li></ul></ul><ul><ul><li>Add Links to Other Social Networks </li></ul></ul><ul><ul><li>Promote Your Blog </li></ul></ul>
  9. 9. Why Tweet? <ul><li>Little Message – Big Impact </li></ul><ul><li>Efficient Quick Updates </li></ul><ul><li>Stripped Down Blogging </li></ul><ul><li>News and Resources </li></ul><ul><li>Press Releases </li></ul><ul><li> </li></ul><ul><li> REAL TIME MARKETING </li></ul>
  10. 10. Become a Fan? <ul><li>Widely Accessible </li></ul><ul><li>Applications and Syncing </li></ul><ul><li>Tracking </li></ul><ul><li>Better Visibility </li></ul><ul><li>Actions are Visible – “Views” “Likes”, “Comments”, “Shared” and our favorite, “Became a Fan” </li></ul>
  11. 11. What do I post? - Link Bait and Hook <ul><ul><li>News Hooks </li></ul></ul><ul><ul><ul><li>Breaking news relative to your services or industries </li></ul></ul></ul><ul><ul><li>Contrary Hooks </li></ul></ul><ul><ul><ul><li>Optional – Opinion oriented posts </li></ul></ul></ul><ul><ul><li>Resource Hooks </li></ul></ul><ul><ul><ul><li>Additional Resources, blogs, tutorials, articles of interest, other information </li></ul></ul></ul><ul><ul><ul><li>(Top followed content) </li></ul></ul></ul><ul><ul><li>Humor Hooks </li></ul></ul><ul><ul><ul><li>Second most followed is funny offbeat posts and comedy. Optional </li></ul></ul></ul><ul><ul><li>Ego Hooks </li></ul></ul><ul><ul><ul><li>Appealing to prominent community members’ egos will entice them to help promote your content </li></ul></ul></ul>
  12. 12. Results – Is it Worth the Effort? <ul><li>Form a Strategy </li></ul><ul><li>Gauge the Response </li></ul><ul><li>Switch it Up </li></ul><ul><li>Think Beyond the Sales Pitch </li></ul><ul><li>RESULTS OVER TIME! </li></ul>
  13. 13. Engaging in Social Media initiatives and developing a strategy to utilize this resource will project confidence in an emerging and exponentially growing technology. Embracing these platforms conveys the message that you understand the latest communication trends and are willing to evolve as a company. As a business owner you will be viewed as a progressive leader. With little investment of time, the return on investment from strategic social media can be tremendous. - Shana Douglas “ If content is king, then conversion is queen.” – John Munsell, CEO of Bizzuka
  14. 14. Resources <ul><li>Shana Douglas </li></ul><ul><li>[email_address] </li></ul><ul><li>937-466-8611 </li></ul><ul><li>http:// mashable.com /guidebook/twitter/ </li></ul><ul><li>http:// mashable.com/guidebook/facebook / </li></ul><ul><li>http:// learn.linkedin.com / </li></ul>

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