Visualization as a Rhetorical Criticism Tool

Picturing a Thousand W R D S Data Visualization as a Teaching Tool Shannan Butler, Ph.D Assistant Professor of Communication St. Edward’s University shannanb@stedwards.edu Presented at the 2010 ELI Annual Meeting

many eyes Provided by IBM’s Visual Communication Lab Their goal is to “democratize visualization and to enable a new social kind of data analysis.” Absolutely FREE!

many eyes 94,000 user provided data sets both textual and numeric U.S. Gov, OECD, Employment, Climate, Income, Diversity, etc. 18 Visualization Types Share data Foster discussion

data sets Choose one Create one View raw data as table or text Check validity & formatting

visualize Choose an appropriate visualization type Play with your data!

share Create an account Add your visualization Solicit or share feedback

of Tag Clouds & Word Trees

Cluster Criticism •Based on the work of Kenneth Burke •Select key terms based on Frequency & Intensity

Chart the Clusters •Identify terms that cluster around the key terms •Look for proximity, conjunctions, and cause-and-effect

Iraqi People www.many-eyes.com

Construction of an Enemy in George W. Bush’s State of the Union Speech, 2003 by Nowlen, Jensen, Gibbs, Murphy, Taylor & Wang

Four Key Terms •Saddam Hussein •Iraq •United States / America •Iraqi People

Character •Deceived Hussein •Dominated •Intimidate Tools • Terrorist • Hijackers • Al Qaeda • Biological Weapons • Nuclear Weapons Action • Kill • War • Death • Hiding

Iraq Character •Evil •Enemy •Dictator •Regime Tools •Biological Weapon •Illegal Weapon •Burning •Rape •Mutilation •Electric Shock Action • Not disarm • Denying • Blocking • Intimidating

Character • Honorable • Resolute United States • • Strong Free • Brave / America • Tools Innocent • Armed Forces • Military • Power • God • Allies • Friends • U.N. Actions • Battle • Force • Risk • Peace

Iraqi People •Character •Brave •Oppressed •Refugee •Tools •Food •Medicine •Supplies •Action •Freedom •Liberty

Terms Devil •Hussein •Iraq God •America •Iraqi People

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Visualization as a Rhetorical Criticism Tool

by Shannan Butler on Jan 19, 2010

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Visualization as a Rhetorical Criticism Tool — Presentation Transcript