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Cyber Cafe Business "Media Mapping"
 

Cyber Cafe Business "Media Mapping"

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  • 1. Internet has seeped into everyone's lives and has become an integral part of it.2. Medium users (those accessing internet for around 6.5 to 16.5 hours perweek) 3. heavy users (those accessing internet for more than 16.5 hours per week).4. Need to stay in touch with friends and loved ones. is the main reason pushing the users onto the internet bandwagon. The proliferation of social networking is another reason which can be attributed to the increased heaviness of usage.
  • acts of terrorism. to view pornography

Cyber Cafe Business "Media Mapping" Cyber Cafe Business "Media Mapping" Presentation Transcript

  • B CAFÉ @m_shamsee m_shamsee@yahoo.com Prepared by: Mustafa Suhail Shamsee Anushi Agrawal
  •  VSNL introduced internet in India via dialup in 6 cities on Aug 14,1995.  India’s first cyber café called ‘Cybercafe’ launched in a Mumbai in 1996.  40 million net users by 2005. (4% of total estimated net users in the world)  200,000 cyber cafes in country by 2005.
  •  Higher percentage of Medium users.  One third of Young men and Working women are heavy users.  Need to stay in touch with friends and loved ones and proliferation of social networking attribute to the increased heaviness of usage.  Other reason could be increased availability of better modes of communication.
  •  Total in internet subscribers in India are 19.67 million out of which Broadband subscribers are 11.89 million.  8409 Cyber Cafes at the end of March, 2011 as compared to 8792 at the end of December 2010 registering a decline of 4.36% during the quarter.  The usage of Cyber Café for Internet access has reduced in 2011 and home, as an access point, has grown by a large percentage.  Youngsters in India continue to drive Internet Usage in India. Internet usage by School Going Kids has seen a substantial rise.
  • Market share of ISPs as on june, 2011 n India BSNL MTNL Reliance Commn. Infra. Ltd. Bharti Airtel Ltd. Hathway Cable & Datacom Pvt. Ltd. 2% 8% 13% 13% 64% Source: ISPAI
  • YOUNGSTERS DRIVING INTERNET GROWTH IN INDIA More than 75% of Internet usage is still driven by youngsters that include Young men, School and College going students.  - School Going Kids - 21%  - College Going Kids – 27%  - Young Men – 27% (I-CUBE) Because of e-learning services and educational information available on the Internet.
  • School Going Kids Kids studying in school and above 8years of age. They are in the age group of 8-17 Working Group Men in the age group of 21-58 years who are not school or college-going students. This segment includes all those who are employed and Women in the age group of 21-58 years and employed outside home College Going DEMOGRAPHIC GROUP Non-Working Group Men above 25 years who are not working and women above 25 years who are not working includes house wives. Youths studying in college (graduate, post-graduate and doctoral). Most students are in the age group of 18-25.
  • Usage by Demographic Group
  • Various Purposes of Accessing Internet (Urban) 28 million, Active Internet Users 89% 71% Emails Social Networking Education Websites Source: Report on Internet in India (I-Cube) 2011 64% 55% 49% Chatting Music, Videos, photos Base : Active Internet User (Urban), 2011 - 30 cities [As of March 2011]
  • Study the distribution pattern of cyber cafés in the area of study. Effect of popularization of social networking sites on the business of Cyber Cafés. Effect of internet penetration in the households on the business of Cyber Café s.
  • STUDY AREA
  • Abul Fazal Enclave Part I (1)
  • CYBER CAFÉS IN EACH AREA AREAS NUMBER OF CYBER CAFÉS Abul Fazal 1 Gaffar Manzil 1 Gulmohar Encalve 0 Ishwar Nagar 0 Jamia Nagar 3 Jogabai 2 Tikona Park 0 NFC West 0 NFC East 1 Mujeeb Bagh 0 Sukhdev Vihar 0 Okhala Village (Market) 3
  •  REGISTRATION All cyber cafes shall be registered with a unique registration number with an agency called as registration agency as notified by the Appropriate Government in this regard.  IDENTIFICATION OF THE USER Cyber café shall not allow any user to use its computer resource without the identity of the user being established.  Document may include :  Identity card issued by any School or College;  Photo Credit Card or debit card issued by a Bank or Post Office; or
  •  Passport; or  Voter Identity Card; or  Permanent Account Number (PAN) card issued by Income-Tax Authority; or  Photo Identity Card issued by the employer or any Government Agency;  Driving License issued by the Appropriate Government; or  Unique Identification (UID) Number.  Shall keep a record of the user identification document by either storing a photocopy or a scanned copy of the document. Such record shall be securely maintained for a period of at least one year.  Shall record and maintain the required information of each user as well as accompanying person, if any, in the log register for a minimum period of one year.  i-care and clink software used in the area of study.
  •  LOG REGISTER Cyber Cafe shall prepare a monthly report of the log register showing date- wise details on the usage of the computer resource and submit a hard and soft copy of the same to the person or agency as directed by the registration agency by the 5th day of next month.  Cyber Cafe Owner needs to log History of websites accessed using computer resource at cyber café.  Logs of proxy server installed at cyber café
  •  Mail server logs.  Logs of network devices such as router, switches, systems etc. installed at cyber café.  Logs of firewall or Intrusion Prevention/Detection systems, if installed.  Physical Layout of Cyber Cafe Partitions of Cubicles inside the Cyber Café should not exceed four and half feet in height from the floor level. The screen of all computers shall face the common open space of the Cyber Café.
  •  Pornography / illegal Content Access All the computers in the cyber cafe may be equipped with the commercially available safety or filtering software so as to avoid as far as possible, access to the websites relating to pornography including child pornography or obscene information.  Cyber Cafe shall take sufficient precautions to ensure that their computer resource are not utilized for any illegal activity.  Cyber Cafe shall display a board, clearly visible to the users, prohibiting them from viewing pornographic sites as well as copying or downloading information which is prohibited under the law.
  • RESEARCH METHODOLOGY TECHNIQUES(TO BE MODIFIED) Structured interview with open ended question. Questionnaire- (write one question for each)  Profile  Service  Consumption Pattern  Revenue  Expenditure  Industry Overview
  • DATA SYNTHESIS
  • Market Share of Public and Private ISPs PRIVATE 91% PUBLIC 9%
  • Market Share of ISPs AIRTEL 9% SPECTRANET 18% TATA 55% MTNL 9% RELIACE 9%
  • Shop area 6 No. Of Shops 5 4 3 2 1 0 Abul fazal rent owned 1 Gaffar Manzil 1 Jamia Nagar 2 1 Jogabai 1 1 NFC East 1 Okhala Market 2 1 TOTAL 6.00 5.00
  • Composition of Computers 5 4.5 4 No. Of Shops 3.5 3 2.5 2 1.5 1 0.5 0 Abul fazal branded assembled mixed Gaffar Manzil Jamia Nagar 1 1 1 1 Jogabai 3 NFC East 1 Okhala Market 1 2 TOTAL 2.00 5.00 4.00
  • Composition of Computers 8 7 No. Of Shops 6 5 4 first hand second hand 3 mixed 2 1 0 Abul fazal Gaffar Manzil Jamia Nagar Jogabai AREA NFC East Okhala Market TOTAL
  • Services offered photocopy 22% Scan 22% CD Writer 13% E-ticketing 11% Stationery 5% print outs 22% Others 5%
  • Demographic Group of Users 70.00% No. Of User in Percentage 60.00% 50.00% 40.00% School Going Kids (8-17 Years) 30.00% College Going (18-25) 20.00% Working Group (21-58) 10.00% Non-Working Group** 0.00% AREA
  • GENDER EQUATION IN INTERNET USAGE AT CYBER CAFÉS 100% No. Of User in Percentage 90% 80% 70% 60% 50% Male 40% Female 30% 20% 10% 0% Abul fazal Gaffar Manzil Jamia Nagar Jogabai AREA NFC East Okhala Market TOTAL
  • Purpose of Accessing Internet Area Social Academic networkin purpose Chatting g Access Gaming mails General informati Online Music/ on search job sites Videos others (Specify ) Abul fazal 25.00% 0.00% 30.00% 35.00% 10.00% 0.00% 0.00% 0.00% 0.00% Gaffar Manzil 30.00% 0.00% 25.00% 25.00% 10.00% 0.00% 8.00% 0.00% 2.00% Jamia Nagar 100.00% 12.00% 75.00% 3.00% 50.00% 35.00% 22.00% 3.00% 0.00% Jogabai 30.00% 15.00% 80.00% 0.00% 45.00% 5.00% 20.00% 5.00% 0.00% NFC East 20.00% 0.00% 30.00% 0.00% 50.00% 0.00% Okhala Market 95.00% 5.00% 75.00% 15.00% 55.00% 20.00% 20.00% 5.00% 10.00% 100.00% 5.33% 52.50% 13.00% 36.67% 10.00% 11.67% 2.17% 2.00% TOTAL 0.00% 0.00% 0.00%
  • Purpose of Accessing Internet 100% others 10% 90% Music/ Videos 10% 37% 80% 70% 35% 50% 45% 50% 55% 25% 3% 60% 0% 13% 15% 53% 50% 40% ( Specify) 0% 75% 30% 25% General information search Access mails 75% 80% Online job sites Gaming 30% 30% 100.00% 20% 10% 25.00% 30.00% 100.00% Social networking 95.00% 30.00% 20.00% 0% Abul Gaffar Jamia Jogabai NFC Okhala TOTAL fazal Manzil Nagar East Market Chatting Academic purpose
  • SOURCE OF INITIAL INVESTMENT 12 10 8 6 SOURCE OF INITIAL INVESTMENT 4 2 0 PRIVATE FINANCE LOAN
  • AVERAGE INTERNET USAGE TIME 1.2 Internet Usage (in Hours) 1 1 1 1 1 1 0.8 0.6 0.4 0.2 0 Areas ABUL FAZAL GAFFAR MANZIL JAMIA NAGAR JOGABAI NFC EAST OKHALA MARKET 1
  • WEBSITES BLOCKED 2 1.8 1.6 No. of shops 1.4 1.2 1 BLOCKED NOT BLOCKED 0.8 0.6 0.4 0.2 0 ABUL FAZAL GAFFAR MANZIL JAMIA NAGAR JOGABAI NFC EAST OKHALA MARKET
  • SHOP ADVERTISEMENT 27% ADVERTISE 73% DO NOT ADVERTISE
  • EFFECT OF SOCIAL NETWORKING SITES ON THE BUSINESS OF CYBER CAFÉS 0% 40% 60% NO IMPACT MODERATE IMPACT HIGH IMPACT
  • EFFECT ON INTERNET PENETRATION IN HOUSEHOLDS 12 10 8 6 4 2 0 NO IMPACT MODERATE IMPACT HIGH IMPACT
  • MONTHLY INCOME ONLY FROM THE INTERNET SERVICE 12 10 8 6 4 2 0 upto 15,000 15,000 to 30,000 30,000 to 40,000
  • MONTHLY EXPENDITURE OF THE CYBER CAFÉ 7 6 5 4 3 2 1 0 upto 10,000 10,000 to 15,000 15,000 to 20,000
  • PROPORTION OF INCOME( Cyber café : Other Business) 100% 90% 80% 70% 60% 50% cyber café other business 40% 30% 20% 10% 0% Abul fazal Gaffar Manzil Jamia Nagar Jogabai NFC East Okhala Market
  • Effect of social networking sites Effect of high internet penetration in households
  • • Cyber café is no more a profitable business venture and hence the need for side business. • Regulations not strictly followed. (Not all cyber cafés block sites, ID card not always asked from permanent customers.)
  • • Data regarding how high penetration of internet in the households affected the business of cyber cafés. • Contact the local police station for any complaints regarding cyber crime in the area.
  • • http://www.mit.gov.in/content/cyber-securitystrategy (accessed on 14.03.12) • http://www.mit.gov.in/content/cyber-laws (accessed on 14.03.12) • http://www.trai.gov.in/WriteReadData/trai/uploa d/Reports/57/Indicator%20Report%20-Sep11.pdf (accessed on 12.03.12) • http://www.iamai.in/Upload/Research/11720111 091101/icube_3nov11_56.pdf (accessed on 15.03.12)