Cyber Cafe Business "Media Mapping"Presentation Transcript
Mustafa Suhail Shamsee
VSNL introduced internet in India via dialup in 6
cities on Aug 14,1995.
India’s first cyber café called ‘Cybercafe’ launched in
a Mumbai in 1996.
40 million net users by 2005. (4% of total estimated
net users in the world)
200,000 cyber cafes in country by 2005.
Higher percentage of Medium users.
One third of Young men and Working women are
Need to stay in touch with friends and loved ones
and proliferation of social networking attribute to
the increased heaviness of usage.
Other reason could be increased availability of
better modes of communication.
Total in internet subscribers in India are 19.67 million
out of which Broadband subscribers are 11.89 million.
8409 Cyber Cafes at the end of March, 2011 as
compared to 8792 at the end of December 2010
registering a decline of 4.36% during the quarter.
The usage of Cyber Café for Internet access has
reduced in 2011 and home, as an access point, has
grown by a large percentage.
Youngsters in India continue to drive Internet Usage
in India. Internet usage by School Going Kids has
seen a substantial rise.
Market share of ISPs
as on june, 2011 n India
Reliance Commn. Infra. Ltd.
Bharti Airtel Ltd.
Hathway Cable & Datacom Pvt. Ltd.
YOUNGSTERS DRIVING INTERNET
GROWTH IN INDIA
More than 75% of Internet usage is still driven
by youngsters that include Young men, School
and College going students.
- School Going Kids - 21%
- College Going Kids – 27%
- Young Men – 27% (I-CUBE)
Because of e-learning services and educational
information available on the Internet.
School Going Kids
Kids studying in school and
above 8years of age. They
are in the age
group of 8-17
Men in the age group of 21-58 years who
are not school or college-going students. This
segment includes all those who are employed
and Women in the age group of 21-58 years
and employed outside home
Men above 25 years who are not
working and women above 25 years
who are not working includes house
Youths studying in college (graduate,
post-graduate and doctoral). Most
students are in the age group of 18-25.
Usage by Demographic Group
Various Purposes of Accessing Internet
28 million, Active Internet Users
Source: Report on
Internet in India (I-Cube) 2011
Base : Active Internet User (Urban), 2011 - 30 cities [As of March 2011]
Study the distribution pattern of cyber cafés
in the area of study.
Effect of popularization of social networking
sites on the business of Cyber Cafés.
Effect of internet penetration in the
households on the business of Cyber Café s.
Enclave Part I
CYBER CAFÉS IN EACH AREA
NUMBER OF CYBER CAFÉS
Okhala Village (Market)
REGISTRATION All cyber cafes shall be registered with a unique
registration number with an agency called as
registration agency as notified by the Appropriate
Government in this regard.
IDENTIFICATION OF THE USER Cyber café shall not allow any user to use its computer
resource without the identity of the user being
Document may include :
Identity card issued by any School or College;
Photo Credit Card or debit card issued by a Bank or Post
Voter Identity Card; or
Permanent Account Number (PAN) card issued by
Income-Tax Authority; or
Photo Identity Card issued by the employer or any
Driving License issued by the Appropriate Government; or
Unique Identification (UID) Number.
Shall keep a record of the user identification document by
either storing a photocopy or a scanned copy of the
document. Such record shall be securely maintained for a
period of at least one year.
Shall record and maintain the required information of each
user as well as accompanying person, if any, in the log
register for a minimum period of one year.
i-care and clink software used in the area of study.
LOG REGISTER Cyber Cafe shall prepare a monthly report of the log
register showing date- wise details on the usage of the
computer resource and submit a hard and soft copy of
the same to the person or agency as directed by the
registration agency by the 5th day of next month.
Cyber Cafe Owner needs to log History of websites accessed using computer resource at
Logs of proxy server installed at cyber café
Mail server logs.
Logs of network devices such as router, switches, systems
etc. installed at cyber café.
Logs of firewall or Intrusion Prevention/Detection
systems, if installed.
Physical Layout of Cyber Cafe Partitions of Cubicles inside the Cyber Café should not
exceed four and half feet in height from the floor level. The
screen of all computers shall face the common open space
of the Cyber Café.
Pornography / illegal Content Access All the computers in the cyber cafe may be equipped with
the commercially available safety or filtering software so as
to avoid as far as possible, access to the websites relating to
pornography including child pornography or obscene
Cyber Cafe shall take sufficient precautions to ensure that
their computer resource are not utilized for any illegal
Cyber Cafe shall display a board, clearly visible to the
users, prohibiting them from viewing pornographic sites
as well as copying or downloading information which is
prohibited under the law.
TECHNIQUES(TO BE MODIFIED)
Structured interview with open ended
Questionnaire- (write one question for each)
Market Share of Public and Private ISPs
Demographic Group of Users
No. Of User in Percentage
School Going Kids (8-17
College Going (18-25)
Working Group (21-58)
GENDER EQUATION IN INTERNET USAGE AT CYBER CAFÉS
No. Of User in Percentage
Purpose of Accessing Internet
Online job sites
Abul Gaffar Jamia Jogabai NFC Okhala TOTAL
fazal Manzil Nagar
SOURCE OF INITIAL INVESTMENT
SOURCE OF INITIAL
AVERAGE INTERNET USAGE TIME
Internet Usage (in Hours)
No. of shops
JOGABAI NFC EAST OKHALA
DO NOT ADVERTISE
EFFECT OF SOCIAL NETWORKING SITES ON THE BUSINESS OF
EFFECT ON INTERNET PENETRATION IN HOUSEHOLDS
MONTHLY INCOME ONLY FROM THE INTERNET SERVICE
15,000 to 30,000
30,000 to 40,000
MONTHLY EXPENDITURE OF THE CYBER CAFÉ
10,000 to 15,000
15,000 to 20,000
PROPORTION OF INCOME( Cyber café : Other Business)
Effect of social
Effect of high
• Cyber café is no more a profitable business
venture and hence the need for side business.
• Regulations not strictly followed. (Not all cyber
cafés block sites, ID card not always asked from
• Data regarding how high penetration of internet
in the households affected the business of cyber
• Contact the local police station for any
complaints regarding cyber crime in the area.
• http://www.mit.gov.in/content/cyber-securitystrategy (accessed on 14.03.12)
(accessed on 14.03.12)
d/Reports/57/Indicator%20Report%20-Sep11.pdf (accessed on 12.03.12)
091101/icube_3nov11_56.pdf (accessed on