brandSTORY
       by S H A M I KO D E S I G N
what is a brand?
feeling
Branding is a creation of feeling that the audience get...
what they think it is...

The brand is successful when ...
How brand works: evaluate • create • manage... It is a cycle
Cycle
  The Brand Cycle is a closed circle with neither a specific
  beginning nor a definite end. The cycle begins at a d...
E VA L U AT E      C R E AT E            MANAGE




Brand Analysis     Brand Communication   Brand Implementation
Brand Pr...
e
Brand Evaluation subjects the brand to a
thorough examination, discovers ways to
protect the brand, and defines the bran...
Brand Creation determines values, defines strategies, creates names,
and designs the visual identity of the brand. When br...
Brand Management establishes the

brand, documents its rules, preserves

its heritage, and secures its future. It is




 ...
What makes the brand work ?
DEVELOP TRUST           |   C R E AT E B R A N D A W A R E N E S S   |   CONSISTENCY IN DESIGN...
Everything Works in Tandem!
          The ultimate objective is the honest intent of why you
          are creating the pr...
The Architecture Independent Accounting Office
2 Gimbal Lane, Redwood Shores, CA 94065 | shamikodesign@gmail.com | 650.596.9168 | http://www.shamikodesign.com
 Shamiko D...
02                     IAO    |   Brand Architecture 2008                              Shamiko DeSign

2 Gimbal Lane, Redw...
The Architecture Franklin Templeton Investments
The Architecture Franklin Templeton Investments

                                                  D E PA R T M E N T S


...
The Architecture Franklin Templeton Investments

Corporate


   D E PA R T M E N T S

   Internal • Retirement • Portfolio...
1
      U.S. RETAIL MARKETING                                                            CORPORATE                        ...
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
Brand Story by ShamikoDesign
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Brand Story by ShamikoDesign

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This is a short education of what Brand Process entails.

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Brand Story by ShamikoDesign

  1. 1. brandSTORY by S H A M I KO D E S I G N
  2. 2. what is a brand?
  3. 3. feeling Branding is a creation of feeling that the audience get... what they think it is... The brand is successful when it instills the audience to act and purchase the product or services that the company has to offer.
  4. 4. How brand works: evaluate • create • manage... It is a cycle
  5. 5. Cycle The Brand Cycle is a closed circle with neither a specific beginning nor a definite end. The cycle begins at a different point for every brand. The Brand Cycle is composed of three phases: evaluation, creation and management. Three phases which contribute to one unique brand world.
  6. 6. E VA L U AT E C R E AT E MANAGE Brand Analysis Brand Communication Brand Implementation Brand Protection Brand World Brand Documentation Brand Valuation Brand Design Brand Care Brand Naming Brand Review Brand Strategy Brand Platform
  7. 7. e Brand Evaluation subjects the brand to a thorough examination, discovers ways to protect the brand, and defines the brand value. By pulling together all the many aspects of the brand, it reveals the true identity of the brand. E V A L U AT E T H I S : Brand Analysis » Brand Protection » B r a n d Va l u a t i o n
  8. 8. Brand Creation determines values, defines strategies, creates names, and designs the visual identity of the brand. When brand experiences c are united into one unique world, clear messages are delivered to all target groups through all media. C R E AT E T H I S : B r a n d c o m m u n i c a t i o n » B r a n d W o r l d » B r a n d D e s i g n » B r a n d N a m i n g » B r a n d S t r a t e g y » B r a n d P l a t f o r m
  9. 9. Brand Management establishes the brand, documents its rules, preserves its heritage, and secures its future. It is m an ongoing quality audit that monitors the brand’s success. MANAGE THIS: Brand Implementation » Brand Documentation » Brand Care » Brand Review
  10. 10. What makes the brand work ? DEVELOP TRUST | C R E AT E B R A N D A W A R E N E S S | CONSISTENCY IN DESIGN | PRODUCT OR SERVICE PERFORMANCE | MANAGEMENT | EXPERTISE OF PEOPLE | TA K I N G C A R E O F T H E A U D I E N C E N E E D S
  11. 11. Everything Works in Tandem! The ultimate objective is the honest intent of why you are creating the product? What and who is it for? When the intent is correct, everything will fall into place.
  12. 12. The Architecture Independent Accounting Office
  13. 13. 2 Gimbal Lane, Redwood Shores, CA 94065 | shamikodesign@gmail.com | 650.596.9168 | http://www.shamikodesign.com Shamiko DeSign w w w. i n d e p e n d e n t a c c o u n t i n g o ff i c e . c o m now, i can relax! sul tin g on & c ng ou nti l, acc rol Pay SErvIcES • Payroll • accounting & Bookkeeping • Business consulting: Process and systems - Business Structuring - Business & Personal Tax Return Preparation - QuickBooks Training - Loan Documents and Contract Development Brand Architecture 2008 Relax. getting started is as Easy 1, 2, 3… FREE TRiAl getting started is Call Us Sign Up Today Free • Sign up for a free month With iao Payroll processing your payroll, you can Trial (866) 660-5458 and Get • We’ll do all the set-up work relax... We got it. Your First as Easy 1, 2, 3… • Pay your employees Month FREE. Free Trial Offer. We GOT IT! Sign Up Today ll Ca O Ia w! NO (866) 660-5458 • Sign up for a free month and Get Your First • We’ll do all the set-up work Month FREE. • Pay your employees as our customer, you can start to relax... > Step 1 > Step 3 > Step 4 Decide to relax with iao Payroll. Call our office (866) 660-5458 for relax. We’ll do all the initial data With iaoPayroll processing your questions or to get started. Visit our entry to set up your company. payroll, you can relax... We got it. > Step 2 web site to obtain the new client select our self-service option or checklist and fax completed forms > Step 5 to (239) 394-1844. create a custom solution. Process your payroll with iao Payroll. Watch a youtube video at y t call us at (866) 660-5458 for questions or to get started. www.iaopayroll.com Easier “I love the e-mail reminders. They tell me exactly what I have to do and when I have to do it.” — debbie , manatee coffee “I love the online access. I can be anywhere in the world and still run my payroll. Plus, my employees have their own user name and password and can access their paycheck history.” — dr. robert Poling Faster IAO PAyr Oll SuBScrIPTIOn And PrIcInG PAyr A “Oh, heck, yeah. All I have to do is click a few buttons and payroll is done.” — mike christoff, mobile Tactics Monthly Subscription Based on Active Employees and Contractors 1–5 active Employees and contractors $ 35.00 cheaper 6 – 20 active Employees and contractors $ 40.00 “I was using another national service and paying over $500 per month 21 – 35 active Employees and contractors $ 45.00 for my weekly payroll. Now I save about $400 per month.” 36 – 50 active Employees and contractors $ 50.00 — Scott Gibbs, cocomo’s Bar & Grill | XactPaytM $ 7.50 “I chose IAO Payroll because it’s more convenient, faster to use, and less expensive than competitor’s pricing.” — Bruce Hayne, Hoot’s restaurant getting started is Free Free trial offer sign up today t y t and get your First Month FrEE. as Easy 1, 2, 3… IAO Trial common Questions call us at (866) 660-5458 Is IAOPayroll easy to access and install? will IAOPayroll integrate with QuickBooks®? for questions or to get started. Absolutely. There is nothing to install, and Yes. We can provide you an export file formatted for a variety of accounting software pack- everything is online. You can access ages, including QuickBooks®. • Sign up for a free month payroll from anywhere. Source code: 504269-39702 do you provide customer support? • We’ll do all the set-up work How do employees get paid? Yes. As your trusted advisor, we’re here to help you, free of charge, whenever you have a You can print checks on blank or pre-printed question. We can be reached during normal business hours via our toll-free number, fax, or e-mail. • Pay your employees check stock. All calculations are instant and guaranteed accurate. Direct Deposit is What about tax payment impounding and filings? available at no additional charge. IAOPayroll makes paying taxes and filing forms easy with online electronic filing. With iaoPayroll processing your payroll, you can relax... We got it. call us to schedule a 5-minute, online, personally guided tour (866) 660-5458 Watch a youtube video at w w w. I A O PAy r O l l . c O m www.iaopayroll.com need to relax Even More? IAO Payroll also provides a variety of full-service features, including: why not integrate your worker’s compensation insurance premiums into your payroll solution? • Employee time data entry IAOPayroll, in conjunction with The Hartford Insurance Company, • Check printing and delivery is pleased to bring you XactPAYTM. With XactPAYTM, • Report printing and delivery The Hartford allows our customers the • Tax payment and form filings benefit of paying premiums on an as- you-go payment plan. You only pay • Accounting software file integration a premium when you run payroll. • Year-end W-2 printing, filing and mailing Premiums are deducted automatically from your checking account. You can decide which full-service features fit best. Additional fees will apply. call us at (866) 660-5458, if you have a special need for a custom solution. 01 02
  14. 14. 02 IAO | Brand Architecture 2008 Shamiko DeSign 2 Gimbal Lane, Redwood Shores, CA 94065 | shamikodesign@gmail.com | 650.596.9168 | http://www.shamikodesign.com Robin Blue Home Page IAO Website IAO Corporate Colors Brick Grass Payroll Page Slate Sand
  15. 15. The Architecture Franklin Templeton Investments
  16. 16. The Architecture Franklin Templeton Investments D E PA R T M E N T S Corporate R E TA I L — D I V I S I O N RETIREMENT—DIVISION OTHER BUSINESS CHANNELS Other Business Entity
  17. 17. The Architecture Franklin Templeton Investments Corporate D E PA R T M E N T S Internal • Retirement • Portfolio Advisors • 529 College Savings Plan • Retail R E TA I L — D I V I S I O N FUND CLASS FUND FAMILY-SUB BRAND FRANKLIN Global • Value • Growth • Growth and Income • Tax-Free • Income • Asset Allocation TEMPLETON Global • Income • Growth MUTUAL SERIES Global • Value • Growth and Income CORPORATE BUSINESS CHANNELS Franklin Templeton Institutional | Franklin Templeton Capital | Franklin Templeton Bisset | Franklin Templeton Bank and Trust Other Business Entity FIDUCIARY TRUST INTERNATIONAL
  18. 18. 1 U.S. RETAIL MARKETING CORPORATE 01.22.07 3 of 14 TRADE SHOW FRANKLIN TEMPLETON INVESTMENTS Franklin Templeton Investments Franklin Templeton Investments Welcomes Welcomes Edward Jones Edward Jones Franklin Templeton Mutual Series Fiduciary O F F S H O R E F U N D S | A LT E R N AT I V E S T R AT E G Y F U N D S FRANKLIN TEMPLETON MUTUAL SERIES PODIUM SIGN TRADE SHOW BOOTH TA B L E D R A P E DUE DILIGENCE MEETING MATERIALS Independent and Bank Division Edward Jones Due Diligence Meeting Due Diligence Meeting Postcard to Dealers Edward Jones Due Diligence Meeting Agenda San Mateo, California | February 2-3, 2006 San Mateo, California | February 2–3, 2006 Conrad B. Herrmann, CFA Thursday, February 2 Arrivals at Westin St. Francis Hotel, San Francisco Upon your arrival at the airport, a Franklin Templeton Investments representative will meet you at the baggage carousel assigned to your flight. 9:00 a.m.–5:00 p.m. Franklin Templeton Investments Registration Desk Westin St. Francis Hotel Tower Building, First Floor, Tower Salon B Hotel check-in is at 3:00 p.m. Conrad Herrmann is a Senior Vice President and portfolio manager for Franklin Advisers, Inc., and Director of Equity Portfolio Management for Franklin’s equity group. Mr. Herrmann is 2:00 p.m.–5:00 p.m. Business Meeting also the portfolio manager of the Franklin Flex Cap Growth Fund, and serves in an advisory Westin St. Francis Hotel Mutual Funds role on a number of other growth portfolios. Tower Building, First Floor, Tower Salon A Business Casual Attire Retirement Plans Mr. Herrmann first joined Franklin in the summer of 1988, working as an intern in the Marketing Franklin Templeton Investments 529 College Savings Plans Department. He joined Franklin full-time in the Investment Advisory group as a quantitative equity analyst in 1989. That year, he also became a fundamental research analyst, specializing 2:00 p.m.–2:20 p.m. Welcome Bob Geppner Thank You in analysis of the electronic technology sector. Initially involved in the creation of the Franklin National Sales Manager FRANKLIN TEMPLETON MUTUAL SERIES FRANKLIN TEMPLETON MUTUAL SERIES Flex Cap Growth Fund, he became the lead manager in July 1993. Franklin Templeton Distributors, Inc. Franklin Templeton Distributors, Inc. One Franklin Parkway San Mateo, CA 94403-1906 Notecards Prior to joining Franklin Templeton Investments, Mr. Herrmann was a vice president of Aquila 2:20 p.m.–3:20 p.m. Edward Jones Update Management, a mutual fund group in New York City. He joined the firm in 1983 as a fixed- income analyst. Ken Cella Principal, Mutual Funds Marketing FRANKLIN TEMPLETON MUTUAL SERIES to Dealers Edward Jones Mr. Herrmann received a Bachelor of Arts degree from Brown University and an MBA from Harvard Business School. He is past president of the Security Analysts of San Francisco 3:20 p.m.–3:35 p.m. Break (SASF) and a member of the Association for Investment Management and Research (AIMR). Mr. Herrmann holds the designation of Chartered Financial Analyst (CFA), and is a licensed 3:35 p.m.–4:05 p.m. The Franklin Templeton Investments Story registered securities representative and a general securities principal. Bob Geppner National Sales Manager Franklin Templeton Distributors, Inc. Franklin Templeton Distributors, Inc. Post Office Box 7777 San Mateo, CA 94403 EVB DDA9E 11/04 FRANKLIN TEMPLETON MUTUAL SERIES Please note, from both a firm and regulatory standpoint, your attendance at all business meetings is mandatory for Franklin EVB NT 12/04 Templeton Investments to pay the costs of your hotel accommodations and airfare. Spouses and guests are not permitted to attend any business meetings or meal functions. EVB DDBIO 11/04 Franklin Templeton Distributors, Inc. Not FDIC Insured | May Lose Value | No Bank Guarantee Dealer Use Only/Not for Distribution to the Public Franklin Templeton Distributors, Inc. FRANKLIN TEMPLETON MUTUAL SERIES Franklin Templeton Distributors, Inc. FRANKLIN TEMPLETON MUTUAL SERIES Breakfast Letterhead Admittance Ticket Binder Cover DDEJ CVR Masthead FRANKLIN TEMPLETON MUTUAL SERIES Folder Envelope Exciting News About Your Portfolio Print Name Room Number Prospecting Card to Clients
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