Your SlideShare is downloading. ×
Awesome Comments
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Awesome Comments

5,472
views

Published on

Published in: Design, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,472
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Xianhang Zhang Bumblebee Labs iSchool Research Conversation - October 24th 2008
    • 2.
      • 2 person team
      • 4 months old
      • Goal is to build “provocative social software”
      • 2 product releases, 1 more in the pipeline
      • Happy to talk more after this about collaboration.
      iSchool Research Conversation - October 24th 2008
    • 3. iSchool Research Conversation - October 24th 2008
    • 4.
      • For many people, commenting is their first
      • and possibly only foray into the social web
      iSchool Research Conversation - October 24th 2008
    • 5.
      • “ Communications tools don't get socially
      • interesting until they get technologically boring ”
      • – Clay Shirky
      iSchool Research Conversation - October 24th 2008
    • 6.
      • There has not been much innovation in the comment space
      • Slashdot pioneered their “Karma” system in 1997
      • To this day, I’m not aware of any other system of that level of complexity
      • most major sites are still using the most basic commenting systems despite their obvious flaws
      iSchool Research Conversation - October 24th 2008
    • 7. iSchool Research Conversation - October 24th 2008
    • 8. iSchool Research Conversation - October 24th 2008
    • 9.
      • Signal/noise ratio is too low
      • Insightful comments get lost
      • Lack of readership due to low quality
      • Hard time keeping track of the narrative thread of the conversation
      • Despite this, people yearn for conversation (Herring )
      iSchool Research Conversation - October 24th 2008
    • 10.
      • “ When all you have is a hammer,
      • all you can see are nails”
      • Sociability problems CAN be fixed through design. But…
      • They cannot be fixed through Interaction Design , a new discipline is needed
      iSchool Research Conversation - October 24th 2008
    • 11.
      • As HCI researchers, we have been neglecting the development of tools to help designers solve sociability problems
      iSchool Research Conversation - October 24th 2008
    • 12.
      • Small, personal blogs read largely by friends and family
      • Social networking apps
      • Highly targeted blogs aimed at a professional audience
      • Sites cultivating return audiences rather than drive by, search engine traffic
      iSchool Research Conversation - October 24th 2008
    • 13.
      • Large sites
      • Sites with high traffic per page
      • Sites with low traffic per page
      • Entertainment sites
      • Sites with an influx of new users
      • Sites with controversial topics
      • Sites with low community involvement
      iSchool Research Conversation - October 24th 2008
    • 14.
      • Poor explanation:
      • There’s a lot of stupid people out there
      iSchool Research Conversation - October 24th 2008
    • 15.
      • Better explanation:
      iSchool Research Conversation - October 24th 2008
    • 16.
      • Human behavior is governed by sets of constraints
      iSchool Research Conversation - October 24th 2008 Laws of Physics Evolution/Genetics Cultural Norms/Legal Systems Contextual Norms Other People Free Will = Hard constraint = Soft constraint
    • 17. iSchool Research Conversation - October 24th 2008
    • 18.
      • With virtual systems, there are an additional set of constraints:
      iSchool Research Conversation - October 24th 2008 Hardware Interface Software Social Systems = Hard constraint = Soft constraint
    • 19.
      • Individual constraints can be accomplished at different layers
      iSchool Research Conversation - October 24th 2008
    • 20. iSchool Research Conversation - October 24th 2008 Works Doesn’t Work Personal Blogs Large Sites Social Networks Mostly new users Professional Audiences Entertainment Sites Returning Users Low community Involvement
    • 21.
      • Comments work when there are strong social constraints and weak interface constraints
      iSchool Research Conversation - October 24th 2008 Hardware Software Interface Social Systems = Weak layers = Strong layers
    • 22.
      • Comments fail when there are weak social constraints and weak interface constraints
      iSchool Research Conversation - October 24th 2008 Hardware Software Interface Social Systems = Weak layers = Strong layers
    • 23.
      • Could Comments work when there are weak social constraints and strong interface constraints?
      iSchool Research Conversation - October 24th 2008 Hardware Software Interface Social Systems = Weak layers = Strong layers
    • 24.
      • Increasing barriers to participation (registration, captchas etc.)
      • Moderation
      • Disemvowelling
      • ROBOT 9000
      • Rating
      • Sorting/Filtering
      iSchool Research Conversation - October 24th 2008
    • 25.
      • For conversation to happen, there must be a narrative thread .
      • If I refer to Comment X, you must have read Comment X to understand my reference
      • Rating systems must keep the chronology intact while making highly rated comments visible
      iSchool Research Conversation - October 24th 2008
    • 26.
      • This is most often done via threading
      • Heavyweight approach, lots of intricacies
      iSchool Research Conversation - October 24th 2008
    • 27.
      • Initial site developed over 12 hours
      • Very simple concept
      iSchool Research Conversation - October 24th 2008
    • 28. iSchool Research Conversation - October 24th 2008
    • 29. iSchool Research Conversation - October 24th 2008
    • 30.
      • How do we prevent this site from being just a flash in the pan?
      iSchool Research Conversation - October 24th 2008
    • 31.
      • Build remarkable content
      • Remarkable
      • adjective
      • Pronunciation: i-ˈmär-kə-bəl
      • Something which people will remark about.
      iSchool Research Conversation - October 24th 2008
    • 32.
      • Initial user impressions are generally very positive but the site can quickly lose it’s appeal
      • In order to support long term growth, we needed to build conversation around each question
      • Design constraints:
        • Anonymous everything
        • Heavy reliance on external/search engine traffic
        • Many questions, long tail of quality
        • Primary navigation mode is random
      iSchool Research Conversation - October 24th 2008
    • 33.
      • Large sites
      • Sites with high traffic per page
      • Sites with low traffic per page
      • Entertainment sites
      • Sites with an influx of new users
      • Sites with controversial topics
      • Sites with low community involvement
      iSchool Research Conversation - October 24th 2008
    • 34.
      • Commenting system designed from the ground up.
      • Goals
        • Drive out poor comments
        • Support remarkable content
        • Support real conversation
        • Give people a sense of ownership
      iSchool Research Conversation - October 24th 2008
    • 35.
      • Every comment has vote up and vote down buttons
      iSchool Research Conversation - October 24th 2008
    • 36.
      • New comment
        • Registered users: 2.0 points
        • Unregistered users: 1.0 points
      • Vote button
        • Registered users: 1.0 points
        • Unregistered users: 0.1 points
      iSchool Research Conversation - October 24th 2008
    • 37.
      • Progressively degrade comment readability at lower scores
      • Show undegraded comment to original poster
      iSchool Research Conversation - October 24th 2008
    • 38.
      • Voting is unbounded both up and down
      • but…
      • Makes it easy to find and promote remarkable comments
      • We are using the lack of information as a design feature
      iSchool Research Conversation - October 24th 2008 Actual Score Displayed Score -2.3 -2.3 1.7 1.7 3.5 3.0+ 98.6 3.0+ 100.1 Awesome
    • 39.
      • Non threaded
      • Comments are sorted by displayed score, then by date posted
      • Reply button on all comments (coming!)
      • All replies to your comment are highlighted
      iSchool Research Conversation - October 24th 2008
    • 40.
      • Original posters are highlighted
      • Identity can be established while maintaining anonymity
      iSchool Research Conversation - October 24th 2008
    • 41.
      • Visiting a question/comment you made automatically upvotes all it’s children
      • Returning to a question/comment rewards your repliers
      • You are personally in charge of voting your repliers correctly
      iSchool Research Conversation - October 24th 2008
    • 42.
      • All comments at 3.0+ are displayed in chronological order
      • Conversation can happen at 3.0+
      • This is the default if you post as a registered user (2.0) who replies to a poster who regularly returns (1.0)
      iSchool Research Conversation - October 24th 2008
    • 43.
      • Commenting systems are generally horribly designed from a sociability perspective
      • Better conversation is a force multiplier for the social web
      • Awesome comments is a ground up rethinking of how commenting should be implemented
      • Still very much an experiment, details will change as the system matures
      iSchool Research Conversation - October 24th 2008
    • 44.
      • Bumblebee Labs: http://blog.bumblebeelabs.com
      • Am I Normal or Not?: http://www.aminormalornot.com
      • Email me: [email_address]
      • Need a designer? [email_address]
      iSchool Research Conversation - October 24th 2008