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Digitalmarketingplan Digitalmarketingplan Presentation Transcript

  • Digital Marketing Plan Digital Marketing For HR Agency A short & simple introductory guide on implementation of Digital Marketing Techniques for your Business
  • Problems faced by Recruitment Agencies while promoting • The most common business for he former HR professionals • Highly Competitive area • Clients are not too loyal, new entrant to the market can grow quickly and disappear within few months • Difficult to differentiate from competitors • Most agencies need to specialize and find their recruitment market niche
  • Digital Marketing: • Business Dictionary defines it as the promotion of products or brands via one or more forms of electronic media. • Internet marketing is a major component of digital marketing. • Small Businesses are adopting Digital Marketing techniques •After the success seen by larger players to build their brand loyalty and increase sales, small businesses are embracing this concept.
  • Indian Online Advertising Industry • The total online advertising market in India, comprising search, display, mobile, social media, email and video advertising was valued at INR 1,750 Crores in FY 2011-12 and has grown to INR 2,260 Crores in year FY2012-13.
  • Why Digital Marketing? Increase brand awareness Reach new customer segments Drive customer engagement Identify usable customer insights Save money/improve productivity
  • Popular Digital Marketing tools for small business • Email Marketing • Social Media Marketing • Content Marketing Strategies • Search Engine Optimization (SEO) • Search Engine Ads (SEM)
  • Email Marketing - Benefits • Simple and Low Cost • Targeted • Measurable Results • Global yet Personal
  • Social Media Marketing - Benefits
  • Content Marketing Strategies - Benefits • Relatively cheaper than paying for website traffic • Credibility • Stronger customer relationships • Educated and empowered customers • Fewer complaints
  • Search Engine Optimization - Benefits • Target a local demographic • Helps increase number of leads or sales • Helps bypass competition • Helps find new market and explore new economies
  • Search Engine Ads (SEM) - Benefits • Capture a captive audience • Local Exposure • ROI focused Investment • Great way to test interest • Provides measurable results
  • How will we use Digital marketing tools & it’s Benefits? : - It is not hard to start up an email marketing campaign. You just need software to deliver the emails. - Signing up with a dedicated service like Mailchimp which makes the whole process easier. - Creating an ‘ethical bribe’ to encourage people to sign up to receive emails. This could be an ebook, mp3, or something else of value that you give away free to recipients. In recruitment, job alerts work really well. - Benefits: - is cheap to set up and maintain. - allows you to provide real-time updates for new jobs and important information. - is an excellent way to improve your brand image and boost your reputation by providing valuable content.
  • • 1. 2. 3. 4. A recruitment agency CAN be the fulcrum of great topical content, ideas and innovation within an industry/geography, etc -- How you build a talent community or pool, monitor them, cajole them, and keep them focused on your agency. Linkedin for recruitment: Talent finder lets you access every single Linkedin profilebe it 2nd degree or 3rd degree connection. The InMail feature allows you to send direct mailers with your job vacancy to promising candidates. Search for keywords- Identify the core skills that your job requirement calls for and search for exactly those words. Linkedin Groups- A very powerful tool is groups that talk about the job you are posting . For instance if you are looking for job candidates in healthcare industry, a Linkedin group of medical students is the best place to look. Sponsored jobs- With a premium price and least effort source the right talent by placing job vacancies across Linkedin and target people identifying the passive talent.
  • • Facebook for recruitment: 1. Facebook for directory pages- The yellow pages of Facebook gives you access to the entire list of people on Facebook. 2. Facebook Market place- A key feature of this ability to post a job without cost on this platform. The ad requires basic info such as location, job category, title, description. Add in an image for the extra push. 3. Facebook Ads- A level better than market place but availed at a cost, these ads come in ranges of sponsored ads, premium ads and stamp ads and you can target ads to people using demographics, age, gender & result of your job posting are remarkably better & help accumulating more applications & a database . 4. Facebook Brand pages- Creating a brand page that consistently posts data is an eminent method of social recruiting to reach out to the right people. This combined with ads portrays a stronger brand image and gathers more fans thereby higher visibility of the content posted.
  • • • • Publish your thoughts in publications your ideal employee is reading- Target a publication that your ideal employee reads and will respect. This gives you a credibility boost against other companies they may be applying to, and it could pull in other potential candidates who happen to find the article organically on the site. Write about the things that make you unique- Don’t rewrite your job description into an article, instead tell a story about the way your values are reflected in your company culture and allow potential candidates to determine whether they would be a good fit within your organization. Share your articles with your networks- Adding an article to a job description is not the final step. People sometimes feel uncomfortable recommending friends if they aren’t 100 percent positive the person will be a good fit. Encourage them to share content about your company from a third-party source of the article, rather than the career page of your site, and we guarantee you’ll have more candidates apply.
  • • Good search engine optimisation (SEO) is a huge advantage to help you improve your website’s visibility on Google: 1. Plan your meta data- Your content management system (CMS) will ask you to give each page of your website a title , a description & keywords (or “meta title”, “meta description” and “meta keywords”). They don’t seem to appear anywhere obvious on your website, but they’re really important to Google. Google considers your page titles as a summary of the content on your page, and it uses them to help figure out whether or not your website is relevant to someone’s search. 2. Encourage people to link back to your recruitment website- The best place to begin with link building is your clients. Ask them to link back to your website. Not only will you reap the benefit of referrals from their site, but your SEO should also improve.
  • • Three types of online advertising that would be great for staffing agencies include Google Adwords, LinkedIn Ads, and Facebook Ads. 1. Google Adwords allows you to create ads and choose keywords that relate to your business. When people search using one of your keywords, your ad may appear next to the search results.
  • 2. LinkedIn Ads are a great web marketing tool for staffing agencies since LinkedIn is a professional social networking site. The beauty of LinkedIn Ads is that you can target a specific audience. 3. Facebook Ads- According to Facebook, people who like your page spend an average of 2 times more as your customers than people who aren't connected to you on Facebook. You can target individuals based on location, age, gender, and even interests. They are easy to create and manage. Just like Google Ads, you can run multiple ads to determine which type of ads are the most successful at reaching businesses and job seekers. -- By utilizing different web marketing strategies, staffing agencies can reach not only more individuals, but more importantly, qualified individuals who are seeking placement services and employers with positions to fill.