Social Media: What,Why,Social Media: What,Why,
HowHow
Presented by: Shalini Bahl, Ph.D.Presented by: Shalini Bahl, Ph.D.
Our Path Today..Our Path Today..
Social media assumptions...Social media assumptions...
What and Why of Social media (very...
A FactA Fact
The Internet is aThe Internet is a
magnifying glass –magnifying glass –
it magnifies theit magnifies the
ener...
About social media...About social media...
What are your Beliefs, Assumptions, andWhat are your Beliefs, Assumptions, and
...
What is Social Media?What is Social Media?
The idea behind social media is not newThe idea behind social media is not new
Image by guiguibu91on flickr.comImage by guiguibu91on flickr.com
Mass ScaleMass Scale
InteractionInteraction
What is Socia...
Social Media Sites:Social Media Sites:
Types of Online ConversationsTypes of Online Conversations
Types ofTypes of
Social ...
What is LinkedIn?What is LinkedIn?
A Formal Party: Suit and TieA Formal Party: Suit and Tie
Kari Renee on FlickrKari Renee...
What isWhat is LinkedInLinkedIn??
Professional networkingProfessional networking
50m members worldwide50m members worldwid...
What is Facebook?What is Facebook?
Semi-formal: Casual businessSemi-formal: Casual business
Texas to Mexico on Flickr.comT...
What isWhat is FacebookFacebook??
Connecting with friends, associates, &Connecting with friends, associates, &
customerscu...
What is Twitter?What is Twitter?
Cocktail Party 24/7Cocktail Party 24/7
Mrs eNil on Flickr.comMrs eNil on Flickr.com
What isWhat is TwitterTwitter??
An information network: Telling peopleAn information network: Telling people
what they car...
Why Should You Care?Why Should You Care?
Why Should You Care?Why Should You Care?
Reason 1Reason 1
•
Social Media makesSocial Media makes
your influenceyour influe...
Why Should You Care?Why Should You Care?
Reason 2Reason 2
•
AuthenticAuthentic
connections withconnections with
customers,...
Why Should You Care?Why Should You Care?
Reason 3Reason 3
•
Be the Expert!Be the Expert!
Why Should You Care?Why Should You Care?
Reason 4Reason 4
•
Listen to yourListen to your
customers!customers!
Why should you care?Why should you care?
Reason 5:Reason 5:
New Collaborations...New Collaborations...
Why should you care?Why should you care?
Reason 6Reason 6
Get the wheels of actions turning:Get the wheels of actions turn...
Why Should You Care?Why Should You Care?
Reason 7Reason 7
•
And you can do allAnd you can do all
thisthis FREE!FREE!
•
Rai...
Are you ready to use SocialAre you ready to use Social
Media?Media?
OH: Social media is like teen sex.OH: Social media is ...
The Social MediaThe Social Media
StrategyStrategy
PoliciesPolicies
IntegrationIntegrationIntegrationIntegration
Social Media Strategy:Social Media Strategy:
iAM Business ConsultingiAM Business Consulting
iAM ServicesiAM Services
iAM F...
I. Business/Event MissionI. Business/Event Mission
What is your business/eventWhat is your business/event
mission?mission?...
II. Social Media Goals &II. Social Media Goals &
ObjectivesObjectives•
Goals: BroaderGoals: Broader
Build a brand and stro...
III. Target MarketIII. Target Market
CustomersCustomers
DemographicsDemographics
GeographicGeographic
PsychographicsPsycho...
Engage withEngage with L.I.P.L.I.P.
i. Listeni. Listen ii. Informii. Inform iii. Participateiii. Participate
IV. Reaching ...
IV.i. Listen: Who?IV.i. Listen: Who?
•
The peopleThe people
Your customersYour customers
Competing businessCompeting busin...
IV.i. Listen: What?IV.i. Listen: What?
•
The keywordsThe keywords
Your businessYour business
Competing businessCompeting b...
IV.i. Listen: Where?IV.i. Listen: Where?•
The ChannelsThe Channels
Google AlertsGoogle Alerts
Other alerts (keyword based ...
IV.ii. InformIV.ii. Inform
•
Who: PEOPLEWho: PEOPLE
CustomersCustomers
CollaboratorsCollaborators
Group membersGroup membe...
Status Lists &Status Lists &
BadgesBadges
EntertainmentEntertainment
FunnyFunny
EducationEducation
PromotionPromotion
s/Fr...
IV.iii. ParticipateIV.iii. Participate
Others’ Blogs commentsOthers’ Blogs comments
Re-tweets & @ MentionsRe-tweets & @ Me...
V. Policies: People &V. Policies: People &
ResourcesResources
Who?Who?
What is your nature?What is your nature?
How much t...
VI. IntegrateVI. Integrate
Linking different social media channels (e.g.Linking different social media channels (e.g.
Hoot...
VII. MeasurementVII. Measurement
Twitter - Number of followersTwitter - Number of followers
HootsuiteHootsuite - statistic...
•
Social MediaSocial Media
involves a newinvolves a new
mindsetmindset andand
not traditionalnot traditional
promotionalpr...
I. Be Open:I. Be Open:
Learn, Listen, and ParticipateLearn, Listen, and Participate
II. Be YOU:II. Be YOU:
Share of yourself that best serves your targetShare of yourself that best serves your target
audien...
III. Share:III. Share:
Your expertise. If you don’t someone else will.Your expertise. If you don’t someone else will.
•
IV. Feels RightIV. Feels Right
•
Do whatDo what feelsfeels
rightright at theat the
pacepace that feelsthat feels
rightri...
•
V. RegularV. Regular
communicatiocommunicatio
n & you definen & you define
what is regularwhat is regular
The New Mindse...
VI. Relationships:VI. Relationships:
Use social media to expand relationships off line &Use social media to expand relatio...
VII. Be Patient:VII. Be Patient:
Relationships are not developed overnightRelationships are not developed overnight
Enjoy the journey and the energy you buildEnjoy the journey and the energy you build
around your work...Thank you!around y...
• Ways to connect with Shalini Bahl
• Email: shalini@iam-bc.com
• Website: http://iam-bc.com/
• Blogs:
• http://iam-bc.com...
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Social Media: What, Why, and How?

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This presentation was made for a workshop offered by the MSBDC as an introduction to social media - what is social media, why is it important for businesses to adopt it, and how to integrate social media with your marketing strategy.

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  • intro:
    902
    i am a marketing & social media consultant & we as a company offer mrktg, branding, & web solutions based on your unique strengths & authentic voice.
    and i like to think of myself as a mindful person who knows marketing & social media
    i called today’s workshop social media for authentic entrepreneurs because i dont look at social media as a quick way to be heard, but as a channel for you to build strong relationships that are authentic & heartfelt & that takes time.
  • 905
    3 goals today
    -demystify what is social media & open you to being friends with social media
    -how can you use social media purposefully - go thro strategic steps & no way we can do a thro job of coming up with oen but just to get a flavor we will go thro teh steps and come up with a plan & you can then change expand in your work
    - develop a new mindset needed to enjoy using social media
  • 907
    have u noticed when you are sometimes having a crazy day and you go to your computer adn it starts to act crazy too? nothing works and you get more flustered and the more flustered u get the more things dont work.
    thats true of life in general & lot of science to prove it - my website has videos of bruce lipton who show how our inner thoughts shape our outer reality
    with teh internet you can instantly see this correlation
    A shoe salesman is assigned a new territory, some islands in the south Pacific. He gets to one such island and finds that everyone is barefoot. He calls his boss and says, “We can never be successful here. No one wears shoes.”
    Needless to say, he is quickly replaced by another, more optimistic salesman. He shows up at the same island, calls his boss and says, “Send me 1,000 pair today! We’re going to do great. No one here wears shoes!”
  • 912
    its important to see your beliefs and limiting assumptions about social media & then question them is it so? we limit ourselves before giving a full oppportunity to explore adn then make an informed decision
    Is that so? and once you see its not true, you explore further,
    What can this do for me?
    How can I utilize this?
    And how can you use it instead of why you cannot
    -time consuming
    -overwhelming
    - privacy - talking about your work & not intimate details
    - complex
    musician spends hundreds of hours on newsletters but doesnt have time for social media - you can build your relationships all year round
  • 913 how many of you are using some kind of social media
    for business only
    human being are social and we like to get together and share our thoughts and ideas
  • 915
  • 920
    what are the different social media sites that you are familiar with?
    one way to categorize them is based on the kind of conversations they facilitate
    Wikis are collaborative web spaces that allow users to edit the content.
  • 921discuss the 3 major social media sites - how many of you are on linked in?
    think of them like big parties where you can share your info
  • 922
  • 923
  • 924
  • 925
  • 930
  • 932
    level 1=influencers
    level 2=open networks eg blogs
    level 3= closed networks
    level 4=distribution through individuals eg email lists
  • 934
    what are the different ways you connect with yoru customers and what do you share with them?
    Multiple touch points - everyone is busy, need regular contact
    - not only when events or selling products but through out the year
    - telling them all about you - different dimensions of who you are - your values, cool ideas, insights & inspirations
  • 935
    how do you learn about changes in your industry? update your skills?
    new research, new ideas, stay in touch
  • 936
    how do you listen to yoru customers
    you can run polls, listen to online conversations about you,
  • 937
    met all of them online first and then in person
  • 938
    many ideas, now you can record them and share them
    giving them real shape
    opening new channels for people to find you
  • 939
  • 940
  • 942
    this is not a one time process but reiterative process, that evolves as you learn and grow
  • 945
    synergistic
    organic
    starting with real life networks and creating social networks around that
    evolving and growing
  • 947
    underline keywords in your business mission
    describe your main mission to partner in 2 minutes & switch
  • 950
    952
  • 954
    Who is your target market?
    ask your customers
    check out some of teh social media sites and see what kind of poeple and conversations you are finding
  • 955
  • 957
  • 1000
  • 1005
  • 1010
    what info do you want to share to build energy around your work?
    what will be the right channel for that?
  • 1012
  • 1013
  • 1015
  • 1016
  • Social Media: What, Why, and How?

    1. 1. Social Media: What,Why,Social Media: What,Why, HowHow Presented by: Shalini Bahl, Ph.D.Presented by: Shalini Bahl, Ph.D.
    2. 2. Our Path Today..Our Path Today.. Social media assumptions...Social media assumptions... What and Why of Social media (very briefly)What and Why of Social media (very briefly) Building a strategyBuilding a strategy 1.1. Company missionCompany mission 2.2.Social Media missionSocial Media mission 3.3.Target marketTarget market 4.4.Engage with L I P - Listen, Inform, ParticipateEngage with L I P - Listen, Inform, Participate 5.5.IntegrateIntegrate 6.6.Policies around people & resourcesPolicies around people & resources 7.7.MeasurementMeasurement 8.8.Opportunity costOpportunity cost The New MindsetThe New Mindset
    3. 3. A FactA Fact The Internet is aThe Internet is a magnifying glass –magnifying glass – it magnifies theit magnifies the energy with whichenergy with which you approach it.you approach it.
    4. 4. About social media...About social media... What are your Beliefs, Assumptions, andWhat are your Beliefs, Assumptions, and FearsFears
    5. 5. What is Social Media?What is Social Media? The idea behind social media is not newThe idea behind social media is not new
    6. 6. Image by guiguibu91on flickr.comImage by guiguibu91on flickr.com Mass ScaleMass Scale InteractionInteraction What is Social Media?What is Social Media? Web basedWeb based TechnologiesTechnologies ++ SocialSocial MediaMedia ==
    7. 7. Social Media Sites:Social Media Sites: Types of Online ConversationsTypes of Online Conversations Types ofTypes of Social MediaSocial Media WebsitesWebsites Types ofTypes of Social MediaSocial Media WebsitesWebsites Social NetworkSocial Network Facebook, Twitter,Facebook, Twitter, LinkedIn, NingLinkedIn, Ning Social NetworkSocial Network Facebook, Twitter,Facebook, Twitter, LinkedIn, NingLinkedIn, Ning SocialSocial BookmarksBookmarks Del.icio.usDel.icio.us SocialSocial BookmarksBookmarks Del.icio.usDel.icio.us Social NewsSocial News Digg, RedditDigg, Reddit Social NewsSocial News Digg, RedditDigg, Reddit Social Video & Social Video & PhotoPhoto YouTube & Flickr YouTube & Flickr Social Video & Social Video & PhotoPhoto YouTube & Flickr YouTube & Flickr BlogsBlogs Blogger,Blogger, WordpreWordpre ssss BlogsBlogs Blogger,Blogger, WordpreWordpre ssss PresentaPresenta tiontion SlidesharSlideshar ee PresentaPresenta tiontion SlidesharSlideshar ee WikisWikis Wikipedia,Wikipedia, WikispacesWikispaces WikisWikis Wikipedia,Wikipedia, WikispacesWikispaces
    8. 8. What is LinkedIn?What is LinkedIn? A Formal Party: Suit and TieA Formal Party: Suit and Tie Kari Renee on FlickrKari Renee on Flickr
    9. 9. What isWhat is LinkedInLinkedIn?? Professional networkingProfessional networking 50m members worldwide50m members worldwide (econsultancy.com).(econsultancy.com).
    10. 10. What is Facebook?What is Facebook? Semi-formal: Casual businessSemi-formal: Casual business Texas to Mexico on Flickr.comTexas to Mexico on Flickr.com
    11. 11. What isWhat is FacebookFacebook?? Connecting with friends, associates, &Connecting with friends, associates, & customerscustomers
    12. 12. What is Twitter?What is Twitter? Cocktail Party 24/7Cocktail Party 24/7 Mrs eNil on Flickr.comMrs eNil on Flickr.com
    13. 13. What isWhat is TwitterTwitter?? An information network: Telling peopleAn information network: Telling people what they care about as it is happening inwhat they care about as it is happening in the world.the world.
    14. 14. Why Should You Care?Why Should You Care?
    15. 15. Why Should You Care?Why Should You Care? Reason 1Reason 1 • Social Media makesSocial Media makes your influenceyour influence ripplesripples Bigger!Bigger! DavidDavid ArmanoArmano
    16. 16. Why Should You Care?Why Should You Care? Reason 2Reason 2 • AuthenticAuthentic connections withconnections with customers, on acustomers, on a RegularRegular basisbasis
    17. 17. Why Should You Care?Why Should You Care? Reason 3Reason 3 • Be the Expert!Be the Expert!
    18. 18. Why Should You Care?Why Should You Care? Reason 4Reason 4 • Listen to yourListen to your customers!customers!
    19. 19. Why should you care?Why should you care? Reason 5:Reason 5: New Collaborations...New Collaborations...
    20. 20. Why should you care?Why should you care? Reason 6Reason 6 Get the wheels of actions turning:Get the wheels of actions turning: Manifest abstract thoughts into writtenManifest abstract thoughts into written word...word... Nickso on Flickr.comNickso on Flickr.com
    21. 21. Why Should You Care?Why Should You Care? Reason 7Reason 7 • And you can do allAnd you can do all thisthis FREE!FREE! • Raisinsawdust @ Flickr.com
    22. 22. Are you ready to use SocialAre you ready to use Social Media?Media? OH: Social media is like teen sex.OH: Social media is like teen sex. Everyone wants to do it. No oneEveryone wants to do it. No one actually knows how. When finallyactually knows how. When finally done, there is surprise its notdone, there is surprise its not better.better. 1:39 PM Mar 2nd from web1:39 PM Mar 2nd from web Retweeted by 1 personRetweeted by 1 person avinashkaushikavinashkaushik Avinash KaushikAvinash Kaushik •• ReplyReply RetweRetweeett
    23. 23. The Social MediaThe Social Media StrategyStrategy PoliciesPolicies IntegrationIntegrationIntegrationIntegration
    24. 24. Social Media Strategy:Social Media Strategy: iAM Business ConsultingiAM Business Consulting iAM ServicesiAM Services iAM F/biAM F/b PagesPages iAM Woman iniAM Woman in Business CircleBusiness Circle iAM WomaniAM Woman in Businessin Business BlogBlog TwitterTwitter MindfulMindful MarketersMarketers BlogBlog iAM WomaniAM Woman in Businessin Business F/b GroupF/b Group GoogleGoogle AlertsAlerts LinkedILinkedI nn AWE TVAWE TV ACTVACTV LocalLocal ChambersChambers OtherOther SocialSocial NetworksNetworks MediaMedia YouTubeYouTube
    25. 25. I. Business/Event MissionI. Business/Event Mission What is your business/eventWhat is your business/event mission?mission? iAM’s mission is to inspire people to live their highest potential byiAM’s mission is to inspire people to live their highest potential by providing marketing, social media, and mindfulness expertiseproviding marketing, social media, and mindfulness expertise
    26. 26. II. Social Media Goals &II. Social Media Goals & ObjectivesObjectives• Goals: BroaderGoals: Broader Build a brand and strong presenceBuild a brand and strong presence Stay informedStay informed Market expansionMarket expansion CollaborationCollaboration Educate/inform potential customersEducate/inform potential customers Know my customersKnow my customers Customer serviceCustomer service Build a community around a cause or brandBuild a community around a cause or brand • Objectives: MeasurableObjectives: Measurable Website/Blog trafficWebsite/Blog traffic Number of followers/newNumber of followers/new customers/collaborationscustomers/collaborations
    27. 27. III. Target MarketIII. Target Market CustomersCustomers DemographicsDemographics GeographicGeographic PsychographicsPsychographics BehaviorsBehaviors CollaborationsCollaborations Grants & donor organizationsGrants & donor organizations
    28. 28. Engage withEngage with L.I.P.L.I.P. i. Listeni. Listen ii. Informii. Inform iii. Participateiii. Participate IV. Reaching your goals withIV. Reaching your goals with L.I.P.L.I.P. Who, What, WhereWho, What, Where Who, What, WhereWho, What, Where Who, What, WhereWho, What, Where
    29. 29. IV.i. Listen: Who?IV.i. Listen: Who? • The peopleThe people Your customersYour customers Competing businessCompeting business Latest researchLatest research CollaboratorsCollaborators DonorsDonors Other agencies impacting your businessOther agencies impacting your business
    30. 30. IV.i. Listen: What?IV.i. Listen: What? • The keywordsThe keywords Your businessYour business Competing businessCompeting business Your area of SpecializationYour area of Specialization Your products and servicesYour products and services Search words your customers would useSearch words your customers would use Google’s Keyword SearchGoogle’s Keyword Search
    31. 31. IV.i. Listen: Where?IV.i. Listen: Where?• The ChannelsThe Channels Google AlertsGoogle Alerts Other alerts (keyword based from blogs,Other alerts (keyword based from blogs, libraries, etc)libraries, etc) BlogsBlogs RSS feedsRSS feeds TwitterTwitter TwellowTwellow Twitter Advance SearchTwitter Advance Search Facebook groups & pages & other socialFacebook groups & pages & other social networksnetworks
    32. 32. IV.ii. InformIV.ii. Inform • Who: PEOPLEWho: PEOPLE CustomersCustomers CollaboratorsCollaborators Group membersGroup members SupportersSupporters CommunityCommunity • What: CONTENTWhat: CONTENT Relevant InformationRelevant Information ResearchResearch
    33. 33. Status Lists &Status Lists & BadgesBadges EntertainmentEntertainment FunnyFunny EducationEducation PromotionPromotion s/Frees/Free HappeningsHappenings CommunityCommunity EventsEvents Information that createsInformation that creates Buzz!Buzz!
    34. 34. IV.iii. ParticipateIV.iii. Participate Others’ Blogs commentsOthers’ Blogs comments Re-tweets & @ MentionsRe-tweets & @ Mentions Facebook respond back to members & fansFacebook respond back to members & fans Facebook: Participate in other communitiesFacebook: Participate in other communities Other social networks relevant to your workOther social networks relevant to your work CollaborateCollaborate
    35. 35. V. Policies: People &V. Policies: People & ResourcesResources Who?Who? What is your nature?What is your nature? How much time do you have?How much time do you have? SchedulingScheduling Clear policiesClear policies
    36. 36. VI. IntegrateVI. Integrate Linking different social media channels (e.g.Linking different social media channels (e.g. HootsuiteHootsuite)) Integrating social media withIntegrating social media with websitewebsite Linking traditional channels with social mediaLinking traditional channels with social media For e.g. Email newsletters can be posted onFor e.g. Email newsletters can be posted on social media sitessocial media sites Posting on multiple channelsPosting on multiple channels Reaching out to other media channels andReaching out to other media channels and social networkssocial networks
    37. 37. VII. MeasurementVII. Measurement Twitter - Number of followersTwitter - Number of followers HootsuiteHootsuite - statistics- statistics Facebook pages - Insight statisticsFacebook pages - Insight statistics Google analyticsGoogle analytics How do you feel?How do you feel?
    38. 38. • Social MediaSocial Media involves a newinvolves a new mindsetmindset andand not traditionalnot traditional promotionalpromotional tacticstactics The New MindsetThe New Mindset
    39. 39. I. Be Open:I. Be Open: Learn, Listen, and ParticipateLearn, Listen, and Participate
    40. 40. II. Be YOU:II. Be YOU: Share of yourself that best serves your targetShare of yourself that best serves your target audienceaudience
    41. 41. III. Share:III. Share: Your expertise. If you don’t someone else will.Your expertise. If you don’t someone else will.
    42. 42. • IV. Feels RightIV. Feels Right • Do whatDo what feelsfeels rightright at theat the pacepace that feelsthat feels rightright The New MindsetThe New Mindset
    43. 43. • V. RegularV. Regular communicatiocommunicatio n & you definen & you define what is regularwhat is regular The New MindsetThe New Mindset
    44. 44. VI. Relationships:VI. Relationships: Use social media to expand relationships off line &Use social media to expand relationships off line & vice versavice versa
    45. 45. VII. Be Patient:VII. Be Patient: Relationships are not developed overnightRelationships are not developed overnight
    46. 46. Enjoy the journey and the energy you buildEnjoy the journey and the energy you build around your work...Thank you!around your work...Thank you!
    47. 47. • Ways to connect with Shalini Bahl • Email: shalini@iam-bc.com • Website: http://iam-bc.com/ • Blogs: • http://iam-bc.com/Blog • Facebook: •http://www.facebook.com/iAM.Business.Consu lting • The iAMWoman in Business Circle • LinkedIn: http://www.linkedin.com/in/shalinibahl • Twitter: http://twitter.com/shalinibahl • AWEtv: Coming Soon!

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