Vue2010 5 Ways to use Social Media for Virtual Events

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How to increase registration, boost attendance and energize virtual events using social media.

How to increase registration, boost attendance and energize virtual events using social media.

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  • 1. Social Media Strategies: Top (5) ways to engage & drive demand Shaku Selvakumar WW Web Social Media Strategist, WebSphere IBMAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 2. Shaku Selvakumar Hashtag #vue2010 Let’s Get SocialTwitter: www.twitter.com/shakusLinkedIn: www.linkedin.com/shakuselvakumarEmail: shakus@us.ibm.comAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 3. The Art of Social in a Virtual WorldVirtual Snapshot: Out of 10,000 international executives interviewed87% are either already using or planning to use virtualenvironments for a variety of applications.Nearly one-third (31%) expect in-person training, managementand other internal events to be down 20-40%.35% will have fewer physical sales kick-off meetings. Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 4. • Listen and understand We do not know what we do not know. U Identify the AUDIENCE and assess the conversations UNDERSTAND “To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation” Chinese Proverb Fish where the fish are Dedicate a social media resource Find and follow your event partners Identify and join key communities Integrate social with your demand gen campaignAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 5. If you don’t measure, you cannot scaleSource: Radian6 And More…Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 6. Managing a Successful Community or SocialNetwork 1. Establish Need. First, leverage existing communities. 2. Clarify Value Proposition & Create Mission Statement 3. Set aside time to manage & populate content 4. Communicate, communicate, communicate! Make it easy for members to stay connected Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 7. 2. How do you engage?Relevant content and intelligent conversation E R Engaging and developing RELATIONSHIPS is the cornerstone of effective social media ENGAGE Generate event related content to invite conversation Develop unique content and post regular sound bites Leverage your extended networks Keep the conversation going Regularly engage with communities Go Mobile Go viral with videoAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 8. Credible and Unique Content is KingWhat makes for effective content? Unique content Useful content Channel relevant content.What is good for Twitter, may not work for Facebook.Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 9. Friend the Blog. Pull Not Push. Host a Blogger’s call Publish Speaker interviews Rich media. Event Blog Strategy Embed vblogs, podcasts Highlight Post Event Subject Matter conversations commentary Live blogging, at Leverage Event Media partners Source: IBM WebSphere BlogAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 10. Influence the External Audience Key Constituents Action Identify | Follow | Engage in Customers conversation | Drive to web, offers, events, communities Identify | Leverage their networks | Business Partners Commit to cross promotion | Drive to web, communities, events, offersExternal Influencers (Analysts, Press, Identify | Follow | Inform | GenerateSpeakers, Bloggers) interest Identify | Follow | Inform | Generate Decision makers and gatekeepers interest Identify | Leverage their networks | Allied Groups Drive to web, events, communities Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 11. Engage your Internal Audience Key Constituents Action Follow| debrief |Evangelize | participate in Senior Management the dialogue within the communities Join | Follow | Contribute | Share Subject Matter Experts Join | Follow | Subscribe to updates | Tell Sales Team clients Join | Follow | Contribute | Blog |Subscribe Company Bloggers to updates Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 12. 3. Extend an invitationNow that we have talked, it’s time to meet. I R PROGRESS the conversation by helping the audience take action. INVITEGenerate event awareness. What, Who, Why, Where, When.Keep the registration process simple. Have a prompt widget that encourages those who haveregistered to tweet or share.Increase attendance. Talk about sessions, speakers, previewagenda to increase attendanceEmbed social media links in all your communicationsAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 13. Encourage Registration. Increase attendanceThe work isn’t over at registration. Focus on the “why” Everything you do has to convince your audience to register and Then make time to attend. That this is, truly worth their time. Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 14. 4. How do you share?The guests have arrived. Buffets are great but remember the duty of a goodhost. SR CONTINUE your social media conversations at the event to create an a dynamic, SHARE interactive environment Use hash tags Tweet about your booth. Host Tweetchats Announce special offers/contests/giveaways Tweet, share, retweet information at booths,chats,forums. Be helpful. Announce upcoming sessions Ask questions. Answer questions.Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 15. Make them welcome so they will staylonger Bring the conversations to your booth Demo of the social webcasting tools on the dashboard before the show kicks off Promote your speakers, customers and chat experts Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 16. 5. strengthen the relationship Thank you for attending. How can we continue to help you? S R REINFORCE your message with enurture streams and follow up conversations STRENGTHENConverse about event highlightsVirtual Events live posthumously. Drive to the ondemand destinationFeed your leads. Add social media to your enurturestreamFollow up using social tools to measure and passopportunities Any views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 17. Social “stickiness” and the ContinuumThree Principles Of Modern Events To be successful, virtual –and real world– event planners must abide by the following principles:• Events should integrate with existing communities and social networks where they exist.• Events should have a strategy that includes the before and after –not just during.• The audience can assert control over the event, so encourage audience participation and know when to get out of the way.From “How To Integrate Social Technologies with Virtual Events” by Jeremiah OwyangAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 18. Seek first to understand. Then communicate by beingclear, credible, courteous, constant and consistent. U Identify the AUDIENCE and assess the conversations UNDERSTAND M E A E R Engage and develop RELATIONSHIPS L I S ENGAGE S U T R E I R PROGRESS the conversation by helping the audience take action. E N INVITE S R CONTINUE your social media conversations at the event SHARE S R REINFORCE your message with enurture streams and follow up STRENGTHEN conversationsAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.
  • 19. Please join me in the Networking Lounge Thank You!Shaku SelvakumarTwitter: www.twitter.com/shakusLinkedIn:www.linkedin.com/shakuselvakumarEmail: shakus@us.ibm.comAny views or opinions presented here are solely those of the author and do not necessarily represent those of the company.