Your SlideShare is downloading. ×
  • Like
Oscar rughoo media genre research task
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Oscar rughoo media genre research task



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Oscar Rughoo Media Genre Research task
    Fixed Video example - Vybzkartel Feat spice
    Genre – Dance hall
  • 2. Conventions followed
    Frequent close ups of the artists face, this convention is followed to create a link between the artist and the audience.
    In combination to the frequent close ups you have the use of mis en scene, in this case it’s sun glasses, this is used to promote the artist as glamorous and cool, this use of mis en scene is frequent in the Dance hall genre.
  • 3. More conventions
    Cross cutting between the artists performing to the camera and then to the artists in narrative. Narrative screen shot has some relevance to the lyrics, sexual fantasy. The textual detail shown by this is the medium shot of the female artist pulling Vybzkartel in to the bedroom in a sexual manner, this cross cutting to them performing their song.
  • 4. More conventions
    In Some parts of the song the visuals match the lyrics, in this case he says, “ fi ride it like a bike” and as he says that, there is a medium long shot of the artists on a motor bike. This is deemed simple and boring yet I feel that its used in this case to make the actual meaning of the lyric clearer. ( having them both on the bike creates sexual connotations)
  • 5. Conventions
    The artists don’t really play a role as an electronic shaman or televised bard, how ever the female artist is arguably a commercial exhibitionist, there are various cuts to her laying on a bed in a sexual manor. She is frequently dancing in sexy way to engage the male audience.
  • 6. Conventions which are broken
    In the dancehall genre there would be more group choreographed dancers performing to a camera, this video concentrates on the two artists performing to the camera and rarely shows any other dancers.
    There is no proof of the artists being portrayed as an electronic shaman or televised bard however this isn’t really seen in any dance hall videos.
  • 7. Audience likes and Dislikes
    In a video like this male audiences are engaged by the female artist who is definitely a commercial exhibitionist, her movements and clothing engage male audiences. Also male audiences would aspire to be in Vybz’s position with women and style ( wearing of sunglasses and chains)
  • 8. Audience dislikes
    Female audiences and critics would dislike the portrayal of women, as sexual objects, the clothing and movements can be seen as derogeritive towards women in general.