Designing  the  Exbedia  logo   By:  Shakeel  Mohamed     Disclaimer:  The  contents  of  this ...
Expedia’s  logo  
A  random  bed  icon  we  found  
Brian’s  first  aFempt  
The  bed  icon  from  Font  Awesome  
Trace  it  with  PowerPoint  shapes  
Make  it  all  black  
Before  &  AJer  
How  does  it  look  on  a  circle?  
Remove  guidelines  &  resize  
Color  it  
Tilt  it  
What  if  I  use  a  pill  shaped  body?  
Something  like…  this?  
How  does  it  look  in  a  circle?  
This  is  the  area  I  have  to  work  with…  
Fill  in  the  box  
Now  my  version  
Let’s  do  some  resizing  
Center  everything  in  the  circle  
Tilt  it  
Clean  it  up  
Bringing  everything  together  
Exbedia Exbedia Some  ini=al  versions  
Trying  to  emphasize  “bed”   Exbedia Exbedia
Exbedia Exbedia Trying  to  emphasize  “bed”  with   subtler  colors  
The  Final  Logo!  
Exbedia Inspira=on  vs.  Final  Design  
Exbedia Final  Design!  (w/  &  w/o  background)   Exbedia
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Designing the Expedia Logo

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I’m a senior computer science student at Seattle University. For my senior project I’m working with 3 CS classmates and Expedia, Inc. to prototype a new travel experience mobile app. For our project, we need to design a logo...

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Designing the Expedia Logo

  1. 1. Designing  the  Exbedia  logo   By:  Shakeel  Mohamed     Disclaimer:  The  contents  of  this  file  are  for   informa=onal  purposes  only.  No  brand,  trademark,  or   copyright  infringement  is  intended.  
  2. 2. Expedia’s  logo  
  3. 3. A  random  bed  icon  we  found  
  4. 4. Brian’s  first  aFempt  
  5. 5. The  bed  icon  from  Font  Awesome  
  6. 6. Trace  it  with  PowerPoint  shapes  
  7. 7. Make  it  all  black  
  8. 8. Before  &  AJer  
  9. 9. How  does  it  look  on  a  circle?  
  10. 10. Remove  guidelines  &  resize  
  11. 11. Color  it  
  12. 12. Tilt  it  
  13. 13. What  if  I  use  a  pill  shaped  body?  
  14. 14. Something  like…  this?  
  15. 15. How  does  it  look  in  a  circle?  
  16. 16. This  is  the  area  I  have  to  work  with…  
  17. 17. Fill  in  the  box  
  18. 18. Now  my  version  
  19. 19. Let’s  do  some  resizing  
  20. 20. Center  everything  in  the  circle  
  21. 21. Tilt  it  
  22. 22. Clean  it  up  
  23. 23. Bringing  everything  together  
  24. 24. Exbedia Exbedia Some  ini=al  versions  
  25. 25. Trying  to  emphasize  “bed”   Exbedia Exbedia
  26. 26. Exbedia Exbedia Trying  to  emphasize  “bed”  with   subtler  colors  
  27. 27. The  Final  Logo!  
  28. 28. Exbedia Inspira=on  vs.  Final  Design  
  29. 29. Exbedia Final  Design!  (w/  &  w/o  background)   Exbedia

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