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Swot presentation
 

Swot presentation

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    Swot presentation Swot presentation Presentation Transcript

    • SWOT Analysis
    • Analysing a company’s: SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats
    • History of SWOT Analysis • Developed at Stanford • Funded by Fortune 500 companies • Took 9 years to develop • Involved 5000 interviews
    • SWOT Analysis is… … A strategic planning tool that separates influences on a business’s future success into internal and external factors.
    • • Define realistic goals • Improve capability • Overcome weaknesses with strengths • Identify threats than can be turned into opportunities SWOT Analysis allows businesses to…
    • A SWOT Matrix… …separates and compares internal and external influencers: Internal strengths, weaknesses External opportunities, threats
    • A strength • Superior product quality • Lowest price • Best expertise • Location Can be a competitive advantage like…
    • A weakness • A tired brand • Inferior location • High overheads • A lack of R&D Can be a disadvantage such as…
    • An opportunity can be… • A regulatory or tax change • A high-profile event (marketing opportunity) • An untapped market • A gap left by a failed competitor
    • A threat can be… • Unfavourable regulation changes • A new entrant into the market • Problems with the economy • Market shrinkage
    • Strategies that can come from SWOT Analysis… S-O W-O S-T W-T Strategies
    • Matching strengths to opportunities Otherwise known as: S-O or Maxi-Maxi strategy Using a strength to maximise an opportunity
    • Matching weaknesses to opportunities W-O or Mini-Maxi strategy Improving capability to maximise an opportunity Otherwise known as:
    • Matching strengths to threats S-T or Maxi-Mini strategy Minimising a threat with a strength Otherwise known as:
    • Matching weaknesses to threats W-T or Mini-Mini strategy Minimising weaknesses and threats at same time (often last choice) Otherwise known as:
    • Business.govt.nz provides free access to a wide range of resources, including tools and interactive content. It acts as a gateway to government and private sector business information, news and services. Next steps: Find out more with Business.govt.nz: • Assess the health of your marketing • Cash flow forecasting • Quick start business plan tool