SlideShare a Scribd company logo

Pricing strategies(philip kotler)

•Download as PPT, PDF•
•
Shailja Pathak
Shailja Pathak
Business
1 of 25
PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak
PRICE DISCOUNTS AND ALLOWANCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
PROMOTIONAL PRICING ,[object Object],[object Object],[object Object]
TYPES OF PROMOTIONAL PRICING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIFFERENTIATED PRICING ,[object Object],[object Object],[object Object]
DEGREES OF PRICE DISCRIMINATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF 3 rd DEGREE PRICE DISCRIMINATION:- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
MARKETING MEMO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POSSIBLE TRAPS OF PRICE CUT STRATEGY ,[object Object],[object Object],[object Object],[object Object]
REASONS OF INITIATION PRICE INCREASES ,[object Object],[object Object],[object Object],[object Object],[object Object]
INITIATING PRICE INCREASES ,[object Object],[object Object],[object Object],[object Object]
ALTERNATIVE APPROACHES OF THE PRICE INCREASE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responding to Competitors’ Price Changes ,[object Object],[object Object],[object Object]
Responding to Competitors’ Price Changes ,[object Object],[object Object],[object Object]
Marketing Memo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LEGAL ASPECTS AND ETHICS OF PRICING Controlling market in terms of product quality or advertising, by engaging in pricing practices that can unfairly reduce competition or harm consumers directly, through fraud and deception .
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Legal Aspects and Ethics of Pricing Price fixing Price discrimination Predatory pricing Deceptive or illegal price advertising Legal Aspects and Ethics of Pricing
DECEPTIVE OR ILLEGAL PRICE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DECEPTIVE OR ILLEGAL PRICE ADVERTISING ,[object Object],[object Object]
PREDATORY PRICING ,[object Object],[object Object],[object Object],[object Object]
PRICE DISCRIMINATION ,[object Object],[object Object],[object Object],[object Object]
PRICE FIXING
THANKS

Recommended

Pricing- PHILIP KOTLER
Pricing- PHILIP KOTLERPricing- PHILIP KOTLER
Pricing- PHILIP KOTLERIILM Institute for Business & Management - India
 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing StrategyChoudhry Asad
 
Kotler developing pricing strategies and programs
Kotler developing pricing strategies and programsKotler developing pricing strategies and programs
Kotler developing pricing strategies and programsJohn Muriango
 
Pricing strategy
Pricing strategyPricing strategy
Pricing strategyparth79
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
 
Pricing strategies - Marketing
Pricing strategies - MarketingPricing strategies - Marketing
Pricing strategies - MarketingFaHaD .H. NooR
 
PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategiesITC Limited
 
Factors affecting price decisions
Factors affecting price decisionsFactors affecting price decisions
Factors affecting price decisionsPavankumar H K
 

Recommended

Pricing- PHILIP KOTLER
Pricing- PHILIP KOTLERPricing- PHILIP KOTLER
Pricing- PHILIP KOTLERIILM Institute for Business & Management - India
 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing StrategyChoudhry Asad
 
Kotler developing pricing strategies and programs
Kotler developing pricing strategies and programsKotler developing pricing strategies and programs
Kotler developing pricing strategies and programsJohn Muriango
 
Pricing strategy
Pricing strategyPricing strategy
Pricing strategyparth79
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
 
Pricing strategies - Marketing
Pricing strategies - MarketingPricing strategies - Marketing
Pricing strategies - MarketingFaHaD .H. NooR
 
PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategiesITC Limited
 
Factors affecting price decisions
Factors affecting price decisionsFactors affecting price decisions
Factors affecting price decisionsPavankumar H K
 
Pricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingPricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingFaHaD .H. NooR
 
Pricing Policies and Strategies
Pricing Policies and StrategiesPricing Policies and Strategies
Pricing Policies and StrategiesMohit Agarwal
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Pricing in marketing Management
Pricing in marketing ManagementPricing in marketing Management
Pricing in marketing ManagementYamini Kahaliya
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph KotlerFahad Aziz
 
Marketing Management - Chapter 11
Marketing Management - Chapter 11Marketing Management - Chapter 11
Marketing Management - Chapter 11Perkha Khan
 
Pricing
PricingPricing
PricingSyed Islam
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding StrategyMehmet Cihangir
 
Chapter 12 Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By KotlerChapter 12 Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By KotlerNYC1113
 
CH. 12 - SETTING PRODUCT STRATEGY
CH. 12 - SETTING PRODUCT STRATEGYCH. 12 - SETTING PRODUCT STRATEGY
CH. 12 - SETTING PRODUCT STRATEGYAnna Sofia Victoria S. Fajardo, MD, MBAH, DPCOM
 
Kotler pom13e instructor_11
Kotler pom13e instructor_11Kotler pom13e instructor_11
Kotler pom13e instructor_11Universidad de Monterrey
 
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadWhat factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadSameer Mathur
 
Pricing
PricingPricing
PricingTribhuvan University
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Perkha Khan
 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business MarketsNishant Agrawal
 
Developing pricing strategies and programs marketing
Developing pricing strategies and programs marketingDeveloping pricing strategies and programs marketing
Developing pricing strategies and programs marketingPrima Widodo
 
Kotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_geKotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_geRizwanah Parwin
 
Kotler chapter 15
Kotler chapter 15Kotler chapter 15
Kotler chapter 159209407
 
Pricing strategies and policies
Pricing strategies and policiesPricing strategies and policies
Pricing strategies and policiesHASSNAINKALEEMBALOCH
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategiesPeter Ramsden
 

More Related Content

What's hot

Pricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingPricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingFaHaD .H. NooR
 
Pricing Policies and Strategies
Pricing Policies and StrategiesPricing Policies and Strategies
Pricing Policies and StrategiesMohit Agarwal
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Pricing in marketing Management
Pricing in marketing ManagementPricing in marketing Management
Pricing in marketing ManagementYamini Kahaliya
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph KotlerFahad Aziz
 
Marketing Management - Chapter 11
Marketing Management - Chapter 11Marketing Management - Chapter 11
Marketing Management - Chapter 11Perkha Khan
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding StrategyMehmet Cihangir
 
Chapter 12 Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By KotlerChapter 12 Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By KotlerNYC1113
 
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadWhat factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadSameer Mathur
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Perkha Khan
 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business MarketsNishant Agrawal
 
Developing pricing strategies and programs marketing
Developing pricing strategies and programs marketingDeveloping pricing strategies and programs marketing
Developing pricing strategies and programs marketingPrima Widodo
 
Kotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_geKotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_geRizwanah Parwin
 
Kotler chapter 15
Kotler chapter 15Kotler chapter 15
Kotler chapter 159209407
 

What's hot (20)

Pricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingPricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - Marketing
 
Pricing Policies and Strategies
Pricing Policies and StrategiesPricing Policies and Strategies
Pricing Policies and Strategies
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programs
 
Pricing in marketing Management
Pricing in marketing ManagementPricing in marketing Management
Pricing in marketing Management
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph Kotler
 
Marketing Management - Chapter 11
Marketing Management - Chapter 11Marketing Management - Chapter 11
Marketing Management - Chapter 11
 
Pricing
PricingPricing
Pricing
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding Strategy
 
Chapter 12 Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By KotlerChapter 12 Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By Kotler
 
CH. 12 - SETTING PRODUCT STRATEGY
CH. 12 - SETTING PRODUCT STRATEGYCH. 12 - SETTING PRODUCT STRATEGY
CH. 12 - SETTING PRODUCT STRATEGY
 
Kotler pom13e instructor_11
Kotler pom13e instructor_11Kotler pom13e instructor_11
Kotler pom13e instructor_11
 
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadWhat factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
 
Pricing
PricingPricing
Pricing
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10
 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business Markets
 
Developing pricing strategies and programs marketing
Developing pricing strategies and programs marketingDeveloping pricing strategies and programs marketing
Developing pricing strategies and programs marketing
 
Kotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_geKotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_ge
 
Kotler chapter 15
Kotler chapter 15Kotler chapter 15
Kotler chapter 15
 
Pricing strategies and policies
Pricing strategies and policiesPricing strategies and policies
Pricing strategies and policies
 

Viewers also liked

Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..Sujith Nair
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment pptRameshwar Swami
 
The impact of the Internet on International Marketing
The impact of the Internet on International MarketingThe impact of the Internet on International Marketing
The impact of the Internet on International MarketingAmr Elrawi
 
3 Step Digitial Marketing Strategy For 2017
3 Step Digitial Marketing Strategy For 20173 Step Digitial Marketing Strategy For 2017
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
 
Financial planning process 3 powerpoint presentation templates.
Financial planning process 3 powerpoint presentation templates.Financial planning process 3 powerpoint presentation templates.
Financial planning process 3 powerpoint presentation templates.SlideTeam.net
 
6 thinking hats in change management #2
6 thinking hats in change management #26 thinking hats in change management #2
6 thinking hats in change management #2Timothy Wooi
 
How to think ! 6 hats
How to think ! 6 hatsHow to think ! 6 hats
How to think ! 6 hatsSanjay Gandhi
 
Principles of Marketing - Pricing Strategies- Ch-11
Principles of Marketing - Pricing Strategies- Ch-11Principles of Marketing - Pricing Strategies- Ch-11
Principles of Marketing - Pricing Strategies- Ch-11Sadril ASif
 
Financial planning : Do it Yourself
Financial planning : Do it YourselfFinancial planning : Do it Yourself
Financial planning : Do it YourselfAnkit Mathur
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Seetal Daas
 
Marketing Models
Marketing ModelsMarketing Models
Marketing ModelsJon Kohrs
 
The Marketing Models
The Marketing ModelsThe Marketing Models
The Marketing ModelsJohn Webb
 

Viewers also liked (20)

Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programs
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment ppt
 
Introduction to Channels of Distribution
Introduction to Channels of DistributionIntroduction to Channels of Distribution
Introduction to Channels of Distribution
 
The impact of the Internet on International Marketing
The impact of the Internet on International MarketingThe impact of the Internet on International Marketing
The impact of the Internet on International Marketing
 
6 Thinking Hats & Instructional Design
6 Thinking Hats & Instructional Design6 Thinking Hats & Instructional Design
6 Thinking Hats & Instructional Design
 
6 thinking hats
6 thinking hats6 thinking hats
6 thinking hats
 
Thesis statement workshop
Thesis statement workshopThesis statement workshop
Thesis statement workshop
 
3 Step Digitial Marketing Strategy For 2017
3 Step Digitial Marketing Strategy For 20173 Step Digitial Marketing Strategy For 2017
3 Step Digitial Marketing Strategy For 2017
 
Financial planning process 3 powerpoint presentation templates.
Financial planning process 3 powerpoint presentation templates.Financial planning process 3 powerpoint presentation templates.
Financial planning process 3 powerpoint presentation templates.
 
6 thinking hats in change management #2
6 thinking hats in change management #26 thinking hats in change management #2
6 thinking hats in change management #2
 
How to think ! 6 hats
How to think ! 6 hatsHow to think ! 6 hats
How to think ! 6 hats
 
Principles of Marketing - Pricing Strategies- Ch-11
Principles of Marketing - Pricing Strategies- Ch-11Principles of Marketing - Pricing Strategies- Ch-11
Principles of Marketing - Pricing Strategies- Ch-11
 
Channels of Distribution ppt
Channels of Distribution pptChannels of Distribution ppt
Channels of Distribution ppt
 
Financial planning : Do it Yourself
Financial planning : Do it YourselfFinancial planning : Do it Yourself
Financial planning : Do it Yourself
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)
 
Marketing Models
Marketing ModelsMarketing Models
Marketing Models
 
The Marketing Models
The Marketing ModelsThe Marketing Models
The Marketing Models
 
Marketing models
Marketing modelsMarketing models
Marketing models
 

Similar to Pricing strategies(philip kotler)

Marketing management
Marketing managementMarketing management
Marketing managementmeerapujari
 
Competition based pricing
Competition based pricingCompetition based pricing
Competition based pricingHiruthickS
 
Pricing policies & strategies
Pricing policies & strategiesPricing policies & strategies
Pricing policies & strategiesDeepak Kanwal
 
The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //greyes6
 
Price (Market-Orientated and Cost-Based Pricing)
Price (Market-Orientated and Cost-Based Pricing)Price (Market-Orientated and Cost-Based Pricing)
Price (Market-Orientated and Cost-Based Pricing)Project Student
 
How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...
How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...
How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...SlideTeam
 
Pricing strategy & psychological pricing
Pricing strategy & psychological pricingPricing strategy & psychological pricing
Pricing strategy & psychological pricingJYOTI21IIBM
 
Pricing strategies1
Pricing strategies1Pricing strategies1
Pricing strategies1Hammaduddin
 
Marketing Mix Priced
Marketing Mix Priced Marketing Mix Priced
Marketing Mix Priced duong tit
 
Marketing Mix Priced OP 09
Marketing Mix Priced OP 09Marketing Mix Priced OP 09
Marketing Mix Priced OP 09Hillary Jenkins
 
Marketing Mix Priced Op 08
Marketing Mix Priced Op 08Marketing Mix Priced Op 08
Marketing Mix Priced Op 08susanellis
 

Similar to Pricing strategies(philip kotler) (20)

Pricing strategy
Pricing strategyPricing strategy
Pricing strategy
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Competition based pricing
Competition based pricingCompetition based pricing
Competition based pricing
 
MARKETING-CH8
MARKETING-CH8MARKETING-CH8
MARKETING-CH8
 
Pricing policies & strategies
Pricing policies & strategiesPricing policies & strategies
Pricing policies & strategies
 
The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //The Pricing Strategy // First Overview //
The Pricing Strategy // First Overview //
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
6. Selling.pptx
6. Selling.pptx6. Selling.pptx
6. Selling.pptx
 
Price (Market-Orientated and Cost-Based Pricing)
Price (Market-Orientated and Cost-Based Pricing)Price (Market-Orientated and Cost-Based Pricing)
Price (Market-Orientated and Cost-Based Pricing)
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...
How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...
How To Choose The Right Price For Your Product Or Service PowerPoint Presenta...
 
Pricing (Marketing)
Pricing (Marketing)Pricing (Marketing)
Pricing (Marketing)
 
Pricing strategy & psychological pricing
Pricing strategy & psychological pricingPricing strategy & psychological pricing
Pricing strategy & psychological pricing
 
Pricing strategies1
Pricing strategies1Pricing strategies1
Pricing strategies1
 
Marketing Mix - Price
Marketing Mix - PriceMarketing Mix - Price
Marketing Mix - Price
 
Marketing Mix Priced
Marketing Mix Priced Marketing Mix Priced
Marketing Mix Priced
 
Marketing Mix Priced OP 09
Marketing Mix Priced OP 09Marketing Mix Priced OP 09
Marketing Mix Priced OP 09
 
Marketing Mix Priced Op 08
Marketing Mix Priced Op 08Marketing Mix Priced Op 08
Marketing Mix Priced Op 08
 
Mm unit 3point2
Mm unit 3point2Mm unit 3point2
Mm unit 3point2
 
Mm unit 3point2
Mm unit 3point2Mm unit 3point2
Mm unit 3point2
 

Recently uploaded

Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 

Recently uploaded (20)

Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 

Pricing strategies(philip kotler)

  • 1. PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. LEGAL ASPECTS AND ETHICS OF PRICING Controlling market in terms of product quality or advertising, by engaging in pricing practices that can unfairly reduce competition or harm consumers directly, through fraud and deception .
  • 19. © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Legal Aspects and Ethics of Pricing Price fixing Price discrimination Predatory pricing Deceptive or illegal price advertising Legal Aspects and Ethics of Pricing
  • 20.
  • 21.
  • 22.
  • 23.

Editor's Notes

  1. 19/11/10
  2. 19/11/10
  3. 19/11/10
  4. 19/11/10
  5. 19/11/10
  6. 19/11/10
  7. 19/11/10
  8. 19/11/10
  9. 19/11/10
  10. 19/11/10
  11. 19/11/10
  12. 19/11/10
  13. 19/11/10
  14. 19/11/10
  15. 19/11/10
  16. 19/11/10
  17. 19/11/10
  18. 19/11/10 11/08/10
  19. 19/11/10
  20. 19/11/10
  21. 19/11/10
  22. 19/11/10
  23. 19/11/10
  24. 19/11/10