Promote social activity toinfluence friends of fans
Business success                    INFLUENCEon Facebook        Promote the social activity on your Page to influence      ...
Facebook Sponsored Stories:Influence friends of fans
Word of mouth at scale   1.6X   lift in brand recall   2X   lift in message awareness   4X   lift in purchase intent
How do ads and sponsored stories work?                                                                                    ...
Promote your Pages & Page postsPOSTS                                    PAGE    Page post                             Page...
Sponsor your Page posts to more fans
Page Like Sponsored Stories
5 Simple steps to create a “Page Like” AdStep 1:   www.facebook.com/ads/createStep 2:   Choose your page in destinationSte...
5 Simple steps to create a “Page Post” AdStep 1:   www.facebook.com/ads/createStep 2:   Choose your page in destinationSte...
Review Ads Manager Results
Check Page Insights regularly
Key Takeaways  Decide which story suits your objectives  Post regularly to your Facebook Page  Sponsor your Page posts to ...
Thank you
Upcoming SlideShare
Loading in...5
×

Promoting your facebook fanpage to influence friends of fans

840

Published on

Facebook created this great facebook case study to showcase how ads and sponsored stories help fanpages get connected to their fans friends'.

Using our brand MIISHKA as the case study for this.

http://www.miishka.com/

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
840
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Promoting your facebook fanpage to influence friends of fans

  1. 1. Promote social activity toinfluence friends of fans
  2. 2. Business success INFLUENCEon Facebook Promote the social activity on your Page to influence the friends of fans ENGAGE•  Build Post quality content and promote your posts to engage your fans•  Connect CONNECT Connect with new fans using•  Engage multiple well-targeted Ads•  Influence BUILD Everything starts with building your Facebook Page for your business
  3. 3. Facebook Sponsored Stories:Influence friends of fans
  4. 4. Word of mouth at scale 1.6X lift in brand recall 2X lift in message awareness 4X lift in purchase intent
  5. 5. How do ads and sponsored stories work? Facebook Facebook Page post from Page Sponsored stories*: Fans and their friends Ads: New audiences*People are seeing a story that they could have seen in their news feed. A business has paid to ensure that Mobilethe viewer sees a story that they may have seen any way in their news feed.
  6. 6. Promote your Pages & Page postsPOSTS PAGE Page post Page like story POSTS Page post like story
  7. 7. Sponsor your Page posts to more fans
  8. 8. Page Like Sponsored Stories
  9. 9. 5 Simple steps to create a “Page Like” AdStep 1: www.facebook.com/ads/createStep 2: Choose your page in destinationStep 3: Choose page name under “What do you want to promote?”Step 4: Stories about their friends liking “Page name”Step 5: Choose the relevant targeting, campaign and budget settings.
  10. 10. 5 Simple steps to create a “Page Post” AdStep 1: www.facebook.com/ads/createStep 2: Choose your page in destinationStep 3: Choose “ A specific post” option under “What do you want to promote?”Step 4: Stories about their friends liking “Page name”Step 5: Choose the relevant targeting, campaign and budget settings.
  11. 11. Review Ads Manager Results
  12. 12. Check Page Insights regularly
  13. 13. Key Takeaways Decide which story suits your objectives Post regularly to your Facebook Page Sponsor your Page posts to more fans Create a Page Like Sponsored Story to friends of fans Track the performance on Ads Manager & Page Insights
  14. 14. Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×