Connect with new fans using Facebook Ads

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Connect with new fans using Facebook Ads is a facebook case study created inhouse at facebook using our brand MIISHKA to showcase how advertising can work to grow any …

Connect with new fans using Facebook Ads is a facebook case study created inhouse at facebook using our brand MIISHKA to showcase how advertising can work to grow any fanpage.

http://www.miishka.com/

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  • 1. Connect with new fans usingFacebook Ads
  • 2. Business success INFLUENCEon Facebook Promote the social activity on your Page to influence the friends of fans ENGAGE•  Build Post quality content and promote your posts to engage your fans•  Connect CONNECT Connect with customers & new fans•  Engage using multiple well-targeted Ads•  Influence BUILD Everything starts with your Facebook Page
  • 3. Pages Ads To connect with newTo engage your fans fans
  • 4. How to reach new fans on Facebook1. Broaden your reach organically - Be active on your own Page and others2. Use Facebook Ads to acquire new fans - Create compelling ads - Tailor your message to your target audience - Set up your campaigns clearly3. Review Ads Manager regularly4. Consult Page Insights frequently
  • 5. Use Facebook Ads to acquire new fans•  Determine your objectives: Likes for your Page Brand/product awareness Clicks on your Ads•  Create strong, well-targeted Ads•  Run multiple ads to test•  Set up your campaigns for success
  • 6. a. Craft your Like AdChoose clear eye-catching imagesUse copy with strong call to actionIncorporate offers, exclusives, promotionsCreate at least 4 creative variationsTest different combinations of copy and images
  • 7. b. Tailor your Messaging Scott, 40 Ben, 27 Emily, 25 Katie, 19 Father Movie Gamer Student of 3 Fanatic
  • 8. c. Set up campaigns clearly Test which audience responds best to which creative Campaign 1 Campaign 2 Campaign 3 Females 18-34 Females 35-44 Females 45-54 Ad 1 Ad 1 Ad 1 Ad 2 Ad 2 Ad 2 Ad 3 Ad 3 Ad 3
  • 9. Measure and Improve in Ads Manager - Go regularly to facebook.com/ads/manage - See which messages and targeting are working - Refine and replace lower performing Ads - Move budget into higher performing Ads
  • 10. Check Page Insights regularly
  • 11. Key Takeaways Clarify your objectives Craft compelling Ads carefully Test different copy and images Experiment with different messages for various target audiences. Track the performance on Ads Manager & Page Insights
  • 12. Thank you