Brief explanation of what is product marketing, what does a product marketer do and what does product marketing leads to. For more queries, please tweet to me - @shahnawazkarim

1. WHAT IS
PRODUCT

2. THE ONLY ROLE THAT
TOUCHES PRODUCT
SALES AND MARKETING
MARKE
TING
SALESPRODU
CT
PRODUCT MARKETING

3. IF DOGS DON’T LIKE
YOUR DOG FOOD
THE
PACKAGIN
G DOESN'T
MATTERStephen Denny

4. HOW THIS
TRANSLATE
INTO THE
MARKETING

5. 3 MAIN PARTS OF THE MARKETING FUNNEL:
ATTRACT
CONVERT
CLOSE
Marketing Focus:
Blogging, Social MeSEO, Writing, Desig
Optimisation: Analytics, C
User Testing, Messaging, Pe
PRODUCT MARKETING

6. SO WHAT DOES
A PRODUCT
MARKETER
DO?

7. HOW TO DRIVE
DEMAND AND USAGE
OF THOSE PRODUCTS
AND FEATURES
WRITING POSITIONING
AND MESSAGING FOR
PRODUCTS AND NEW
FEATURES
MAPPING THE
COMPETITIVE
LANDSCAPE AND THE
MARKET
HELP THE SALES TEAM
SELL MORE AND CLOSE
MORE DEALS

8. PRODUCT
MARKETERS ARE
FOCUSED ON
MARKETING TO
CUSTOMERS THAN
LEADS & PROSPECTS

9. SYED
SHAHNAWAZ
THANK YOU