2. Special K Website
Introduction of what you can do
on the website and the product
It has a BMI calculator to
tell you whether you are
underweight, average or
overweight for your
height.
Plan your own slimming
plan when you sign up
3. Videos on normal womens
stories about Special K found
on social netwrok sites like A collection of Special K
Facebook. products
4. Information on the cereal
• Introduced in the USA in 1956
• Low fat cereal to help people to lose weight
• Advertises diets e.g. ‘The Special K Challenge’
• Has 110 Cal per 29 g cup serving
• In the UK,& Ireland Special K currently comes in ten varieties:
• Special K
• Special K Red Berries
• Special K Purple Berries
• Special K Peaches & Apricots
• Special K Bliss Creamy Berry Crunch
• Special K Bliss Strawberry & Chocolate
• Special K Oats & Honey
• Special K Yoghurty
• Special K Sustain
• Special K Medley
• Special K provides meal replacements in the form of Special K Protein Meal Bars and Special K Protein
Shakes.
5. Adverts
• The adverts for Special K cereal all over the
world has the theme of the women being in
red and having confidence in themselves
• However in our documentary we will discover
whether the women live up to the ideologies
of women being slim. This links into our topic
of the sexualisation of food.
