This is a summary of a talk I gave at the Vanderbilt Healthcare Conference 2012 in Nashville. It focused on answering a couple of key questions: * What does innovation in healthcare mean? * Where are the major areas in healthcare where innovation is required? And had a few key takeaways: * Understand health tech buy fallacies * Understand PBU: Payer vs. Benefiter vs. User * Understand why healthcare businesses buy stuff so you can build the right thing