Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold. We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.

2. 2010 is the Year of
Social Media
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3. Eight of the top 20 most visited sites in the U.S.
are social media sites
1. Google
11. Blogger
2. Facebook
12. MSN
3. Yahoo
13. MySpace
4. YouTube
14. AOL
5. Wikipedia
15. Go
6. Amazon
16. Bing
7. Craigslist
17. LinkedIn
8. Ebay
18. CNN
9. Twitter
19. Wordpress
10. WindowsLive
20. ESPN
*http://www.alexa.com/topsites/countries/US
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4. In March, Facebook passed Google as the
most visited website in the U.S.
www.facebook.com
www.google.com
*Experian Hitwise – 3/15/2010
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5. *SocialEconomics
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6. Rise of Social
Media in
Healthcare
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7. 730 Hospitals have an active Social Media
presence with more than 1,400 sites
549
Twitter Accounts
513
Facebook pages
337
YouTube Channels
*http://ebennett.org/– May 22, 2010
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8. The Dose of Digital Wiki lists over 200 active
healthcare communities
32
Brand Sponsored
Patient Communities
96
33
Healthcare Professional
Communities
Patient Communities
(Non-Brand Controlled)
46
Facebook Sites (Pharma)
6
Marketing Professional
Communities
*Dose of Digital Wiki – June 7, 2010
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9. Adults are turning to the web and social media
for health information
61%
of American adults looked online for
health information in 2009, up from
percent in 2000.
46%
*Pew Internet Life Project– 2009
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10. Physicians continue to embrace social media
as a professional tool
84%
of physicians engage online as part of
their clinical workflow
71%
of physicians are interested in or already
use physician social networks
*Manhattan Research – Taking the Pulse v9
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11. Impact of Social
Media for Hospitals
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12. Henry Ford has uses an integrated social
media strategy to improve communications
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13. Live-tweeting surgeries has helped educate
patients and providers
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14. Patient
Communities are
HOT!!!
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15. Patient Communities are expanding into the
long tail of therapeutic areas
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16. WiserPregnancy helps employees make smarter,
cost effective health decisions
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17. UCB and PLM partnered to create an open
community to capture real-world experiences
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18. Physician Networks
Continue to Expand
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19. Physicians utilize a growing number of private
networking sites throughout the world
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20. Ozmosis enables physicians to learn from
colleagues they trust
Professional
application of a
social network
enables licensed
MDs and DOs to
exchange medical
knowledge
Real physician identities are properly verified and clearly
displayed to all members
Power of the trusted network delivers personalized and
relevant information to every physician
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21. Syndicom provides training and networking
opportunities sponsored by industry
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22. HHS, CDC & FDA
are Making a
Difference
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23. CDC has improved communication and
expanded access to health information
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24. During the H1N1 public health crisis, CDC
alerted patients and providers
CDC had less than 1,000
Twitter followers in March
2009…today they have over
1,242,000
CDC’s H1N1 video has more
than 2,087,000 views
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25. HHS announced a social Initiative to improve
health through the power of information
Community Health
Data Initiative
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26. Pharma has
Cautiously
Increased its Efforts
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27. Sponsored communities for patients and
providers offer insight and support
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28. However, only 19% of Pharmaceutical brands
are on at least one social media platform
48%
of parent
companies have a
presence on Facebook
28%
of branded sites
have Facebook as a top5 referral site
60%
of parent
companies have a
presence on Twitter,
with an average growth
in followers of 31% from
February to March 2010
36%
of parent
companies have a
presence on YouTube
*Digital IQ Index – L2
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29. Risks still outweigh perceived benefits for
many in an uncertain regulatory environment
*Courtesy of John Mack
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30. Leading to mixed results with different tactics
on facebook for Sanofi and others
Comments
removed
Discussions
encouraged
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31. Private Sector is
Fueling Innovation
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32. Yammer is gaining widespread adoption as an
Internal collaboration tool within pharma
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33. iGuard offers crowdsourced product reviews
from 2 million registered users
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34. Social games are changing healthcare
outcomes by making exercise social and fun
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35. Will you accept a public challenge to
exercise?
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36. The Future Holds…
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37. Imagine a future where patients, providers &
organizations can collaborate freely
Placeholder for graphic
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38. How can we improve outcomes and reduce
healthcare costs through social media
(Data + Tools)*Innovation =
True Collaboration
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39. Thank You #HCNM!
Joel Selzer
Shahid N Shah
Co-Founder & CEO - Ozmosis
Founder & CEO - Netspective
http://twitter.com/jbselz
http://www.facebook.com/joel.selzer
(202) 595-8005
joel@ozmosis.com
http://twitter.com/shahidnshah
http://www.facebook.com/shahid.n.shah
(202)-713-5409
shahid.shah@netspective.com
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