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Healthcare New Media Marketing Conference Keynote
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Healthcare New Media Marketing Conference Keynote

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Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the ...

Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.

We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.

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    Healthcare New Media Marketing Conference Keynote Healthcare New Media Marketing Conference Keynote Presentation Transcript

    • 2010 is the Year of Social Media 2
    • Eight of the top 20 most visited sites in the U.S. are social media sites 1. Google 11. Blogger 2. Facebook 12. MSN 3. Yahoo 13. MySpace 4. YouTube 14. AOL 5. Wikipedia 15. Go 6. Amazon 16. Bing 7. Craigslist 17. LinkedIn 8. Ebay 18. CNN 9. Twitter 19. Wordpress 10. WindowsLive 20. ESPN *http://www.alexa.com/topsites/countries/US 3
    • In March, Facebook passed Google as the most visited website in the U.S. www.facebook.com www.google.com *Experian Hitwise – 3/15/2010 4
    • *SocialEconomics 5
    • Rise of Social Media in Healthcare 6
    • 730 Hospitals have an active Social Media presence with more than 1,400 sites 549 Twitter Accounts 513 Facebook pages 337 YouTube Channels *http://ebennett.org/– May 22, 2010 7
    • The Dose of Digital Wiki lists over 200 active healthcare communities 32 Brand Sponsored Patient Communities 96 33 Healthcare Professional Communities Patient Communities (Non-Brand Controlled) 46 Facebook Sites (Pharma) 6 Marketing Professional Communities *Dose of Digital Wiki – June 7, 2010 8
    • Adults are turning to the web and social media for health information 61% of American adults looked online for health information in 2009, up from percent in 2000. 46% *Pew Internet Life Project– 2009 9
    • Physicians continue to embrace social media as a professional tool 84% of physicians engage online as part of their clinical workflow 71% of physicians are interested in or already use physician social networks *Manhattan Research – Taking the Pulse v9 10
    • Impact of Social Media for Hospitals 11
    • Henry Ford has uses an integrated social media strategy to improve communications 12
    • Live-tweeting surgeries has helped educate patients and providers 13
    • Patient Communities are HOT!!! 14
    • Patient Communities are expanding into the long tail of therapeutic areas 15
    • WiserPregnancy helps employees make smarter, cost effective health decisions 16
    • UCB and PLM partnered to create an open community to capture real-world experiences 17
    • Physician Networks Continue to Expand 18
    • Physicians utilize a growing number of private networking sites throughout the world 19
    • Ozmosis enables physicians to learn from colleagues they trust Professional application of a social network enables licensed MDs and DOs to exchange medical knowledge Real physician identities are properly verified and clearly displayed to all members Power of the trusted network delivers personalized and relevant information to every physician 20
    • Syndicom provides training and networking opportunities sponsored by industry 21
    • HHS, CDC & FDA are Making a Difference 22
    • CDC has improved communication and expanded access to health information 23
    • During the H1N1 public health crisis, CDC alerted patients and providers CDC had less than 1,000 Twitter followers in March 2009…today they have over 1,242,000 CDC’s H1N1 video has more than 2,087,000 views 24
    • HHS announced a social Initiative to improve health through the power of information Community Health Data Initiative 25
    • Pharma has Cautiously Increased its Efforts 26
    • Sponsored communities for patients and providers offer insight and support 27
    • However, only 19% of Pharmaceutical brands are on at least one social media platform 48% of parent companies have a presence on Facebook 28% of branded sites have Facebook as a top5 referral site 60% of parent companies have a presence on Twitter, with an average growth in followers of 31% from February to March 2010 36% of parent companies have a presence on YouTube *Digital IQ Index – L2 28
    • Risks still outweigh perceived benefits for many in an uncertain regulatory environment *Courtesy of John Mack 29
    • Leading to mixed results with different tactics on facebook for Sanofi and others Comments removed Discussions encouraged 30
    • Private Sector is Fueling Innovation 31
    • Yammer is gaining widespread adoption as an Internal collaboration tool within pharma 32
    • iGuard offers crowdsourced product reviews from 2 million registered users 33
    • Social games are changing healthcare outcomes by making exercise social and fun 34
    • Will you accept a public challenge to exercise? 35
    • The Future Holds… 36
    • Imagine a future where patients, providers & organizations can collaborate freely Placeholder for graphic 37
    • How can we improve outcomes and reduce healthcare costs through social media (Data + Tools)*Innovation = True Collaboration 38
    • Thank You #HCNM! Joel Selzer Shahid N Shah Co-Founder & CEO - Ozmosis Founder & CEO - Netspective http://twitter.com/jbselz http://www.facebook.com/joel.selzer (202) 595-8005 joel@ozmosis.com http://twitter.com/shahidnshah http://www.facebook.com/shahid.n.shah (202)-713-5409 shahid.shah@netspective.com 39