2010 is the Year of
Social Media

2
Eight of the top 20 most visited sites in the U.S.
are social media sites
1. Google

11. Blogger

2. Facebook

12. MSN

3....
In March, Facebook passed Google as the
most visited website in the U.S.

www.facebook.com
www.google.com

*Experian Hitwi...
*SocialEconomics

5
Rise of Social
Media in
Healthcare

6
730 Hospitals have an active Social Media
presence with more than 1,400 sites

549

Twitter Accounts

513

Facebook pages
...
The Dose of Digital Wiki lists over 200 active
healthcare communities

32
Brand Sponsored
Patient Communities

96

33
Heal...
Adults are turning to the web and social media
for health information

61%

of American adults looked online for

health i...
Physicians continue to embrace social media
as a professional tool

84%

of physicians engage online as part of
their clin...
Impact of Social
Media for Hospitals

11
Henry Ford has uses an integrated social
media strategy to improve communications

12
Live-tweeting surgeries has helped educate
patients and providers

13
Patient
Communities are
HOT!!!
14
Patient Communities are expanding into the
long tail of therapeutic areas

15
WiserPregnancy helps employees make smarter,
cost effective health decisions

16
UCB and PLM partnered to create an open
community to capture real-world experiences

17
Physician Networks
Continue to Expand

18
Physicians utilize a growing number of private
networking sites throughout the world

19
Ozmosis enables physicians to learn from
colleagues they trust

Professional
application of a
social network
enables licen...
Syndicom provides training and networking
opportunities sponsored by industry

21
HHS, CDC & FDA
are Making a
Difference

22
CDC has improved communication and
expanded access to health information

23
During the H1N1 public health crisis, CDC
alerted patients and providers

CDC had less than 1,000
Twitter followers in Mar...
HHS announced a social Initiative to improve
health through the power of information
Community Health
Data Initiative

25
Pharma has
Cautiously
Increased its Efforts

26
Sponsored communities for patients and
providers offer insight and support

27
However, only 19% of Pharmaceutical brands
are on at least one social media platform
48%

of parent
companies have a
prese...
Risks still outweigh perceived benefits for
many in an uncertain regulatory environment

*Courtesy of John Mack

29
Leading to mixed results with different tactics
on facebook for Sanofi and others

Comments
removed
Discussions
encouraged...
Private Sector is
Fueling Innovation

31
Yammer is gaining widespread adoption as an
Internal collaboration tool within pharma

32
iGuard offers crowdsourced product reviews
from 2 million registered users

33
Social games are changing healthcare
outcomes by making exercise social and fun

34
Will you accept a public challenge to
exercise?

35
The Future Holds…

36
Imagine a future where patients, providers &
organizations can collaborate freely

Placeholder for graphic

37
How can we improve outcomes and reduce
healthcare costs through social media

(Data + Tools)*Innovation =
True Collaborati...
Thank You #HCNM!

Joel Selzer

Shahid N Shah

Co-Founder & CEO - Ozmosis

Founder & CEO - Netspective

http://twitter.com/...
Healthcare New Media Marketing Conference Keynote
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Healthcare New Media Marketing Conference Keynote

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Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.

We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.

Published in: Business, Technology
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Transcript of "Healthcare New Media Marketing Conference Keynote"

  1. 1. 2010 is the Year of Social Media 2
  2. 2. Eight of the top 20 most visited sites in the U.S. are social media sites 1. Google 11. Blogger 2. Facebook 12. MSN 3. Yahoo 13. MySpace 4. YouTube 14. AOL 5. Wikipedia 15. Go 6. Amazon 16. Bing 7. Craigslist 17. LinkedIn 8. Ebay 18. CNN 9. Twitter 19. Wordpress 10. WindowsLive 20. ESPN *http://www.alexa.com/topsites/countries/US 3
  3. 3. In March, Facebook passed Google as the most visited website in the U.S. www.facebook.com www.google.com *Experian Hitwise – 3/15/2010 4
  4. 4. *SocialEconomics 5
  5. 5. Rise of Social Media in Healthcare 6
  6. 6. 730 Hospitals have an active Social Media presence with more than 1,400 sites 549 Twitter Accounts 513 Facebook pages 337 YouTube Channels *http://ebennett.org/– May 22, 2010 7
  7. 7. The Dose of Digital Wiki lists over 200 active healthcare communities 32 Brand Sponsored Patient Communities 96 33 Healthcare Professional Communities Patient Communities (Non-Brand Controlled) 46 Facebook Sites (Pharma) 6 Marketing Professional Communities *Dose of Digital Wiki – June 7, 2010 8
  8. 8. Adults are turning to the web and social media for health information 61% of American adults looked online for health information in 2009, up from percent in 2000. 46% *Pew Internet Life Project– 2009 9
  9. 9. Physicians continue to embrace social media as a professional tool 84% of physicians engage online as part of their clinical workflow 71% of physicians are interested in or already use physician social networks *Manhattan Research – Taking the Pulse v9 10
  10. 10. Impact of Social Media for Hospitals 11
  11. 11. Henry Ford has uses an integrated social media strategy to improve communications 12
  12. 12. Live-tweeting surgeries has helped educate patients and providers 13
  13. 13. Patient Communities are HOT!!! 14
  14. 14. Patient Communities are expanding into the long tail of therapeutic areas 15
  15. 15. WiserPregnancy helps employees make smarter, cost effective health decisions 16
  16. 16. UCB and PLM partnered to create an open community to capture real-world experiences 17
  17. 17. Physician Networks Continue to Expand 18
  18. 18. Physicians utilize a growing number of private networking sites throughout the world 19
  19. 19. Ozmosis enables physicians to learn from colleagues they trust Professional application of a social network enables licensed MDs and DOs to exchange medical knowledge Real physician identities are properly verified and clearly displayed to all members Power of the trusted network delivers personalized and relevant information to every physician 20
  20. 20. Syndicom provides training and networking opportunities sponsored by industry 21
  21. 21. HHS, CDC & FDA are Making a Difference 22
  22. 22. CDC has improved communication and expanded access to health information 23
  23. 23. During the H1N1 public health crisis, CDC alerted patients and providers CDC had less than 1,000 Twitter followers in March 2009…today they have over 1,242,000 CDC’s H1N1 video has more than 2,087,000 views 24
  24. 24. HHS announced a social Initiative to improve health through the power of information Community Health Data Initiative 25
  25. 25. Pharma has Cautiously Increased its Efforts 26
  26. 26. Sponsored communities for patients and providers offer insight and support 27
  27. 27. However, only 19% of Pharmaceutical brands are on at least one social media platform 48% of parent companies have a presence on Facebook 28% of branded sites have Facebook as a top5 referral site 60% of parent companies have a presence on Twitter, with an average growth in followers of 31% from February to March 2010 36% of parent companies have a presence on YouTube *Digital IQ Index – L2 28
  28. 28. Risks still outweigh perceived benefits for many in an uncertain regulatory environment *Courtesy of John Mack 29
  29. 29. Leading to mixed results with different tactics on facebook for Sanofi and others Comments removed Discussions encouraged 30
  30. 30. Private Sector is Fueling Innovation 31
  31. 31. Yammer is gaining widespread adoption as an Internal collaboration tool within pharma 32
  32. 32. iGuard offers crowdsourced product reviews from 2 million registered users 33
  33. 33. Social games are changing healthcare outcomes by making exercise social and fun 34
  34. 34. Will you accept a public challenge to exercise? 35
  35. 35. The Future Holds… 36
  36. 36. Imagine a future where patients, providers & organizations can collaborate freely Placeholder for graphic 37
  37. 37. How can we improve outcomes and reduce healthcare costs through social media (Data + Tools)*Innovation = True Collaboration 38
  38. 38. Thank You #HCNM! Joel Selzer Shahid N Shah Co-Founder & CEO - Ozmosis Founder & CEO - Netspective http://twitter.com/jbselz http://www.facebook.com/joel.selzer (202) 595-8005 joel@ozmosis.com http://twitter.com/shahidnshah http://www.facebook.com/shahid.n.shah (202)-713-5409 shahid.shah@netspective.com 39

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