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  • 1. “CONSUMER PREFRENCES VIS-A-VIS TO BSL IN BHILWARA, CHITTORGARH & NIMBAHERA” DISSERTATION REPORT (4th semester) Submitted towards partial fulfilment of Two year MBA degree program (Session 2010-2012) Mewar University (AFFILATED BY UGC) NH-79, GANGRAR, CHITTORGARH (RAJ)Under the Guidance of: Submitted By:Miss.:- Bhanu priya mam Mr. :- Shahadat khan Pathan 1
  • 2. PREFACE Training in business organization infuses among students a sense of criticalanalysis of the real managerial situation to which they are exposed. Our institutions hasgiven me opportunity through training to get aware of and cope with fast rate of changingtechnology, management policies, quality and productivity etc. This is a bold attempt tobridge the gap between the ‘world of work’ and ‘studies imparted in the institutions’. This training enables me to apply theoretical knowledge to practical situations,appreciate the sense of responsibility, importance of discipline, punctuality and thepsychology of worker and their habits which makes me more professional and near to theworld of technology and team work. Industrial training brings out better citizens, bettertechnocrats and better diplomats out of us. I was lucky to get an opportunity to work in one of the top company of clothingsector, i.e. LNJ Group, Bhilwara popularly known by their product BSL . The purpose ofthis training was to gain knowledge about the industry, how it works and also to see theenvironment of the industry. I joined the training not only for these purposes, but also tolearn something about operation of the machines and construction of spinning machines. This report is a written account of what I learnt and experienced during this period.I wish, those going through it, will not only find it readable but will also find many usefulinformation’s for future references.ACKNOWLEDGEMENT 2
  • 3. No task is a single person effort. Same is with this project. Thus I would like to extendmy sincere thanks to all those people who helped me in accomplishing my project.My report initiated with Mr. V.B. ARORA and DR. KUSAM BHATT Bhilwara SpinnersLimited who accepted me in spite of my inexperience in the field and gave me theopportunity to work and learn with them in BSL Suiting’s Limited Bhilwara.DR. KUSAM BHATT BSL Suiting’s Limited. Deserves my heartiest gratitude for thisliberalism towards the scholars. He is kind enough to give necessary guidance and datarelated to company which helps me in completion of this project in a planned andsystematic manner and I am highly indebted to him.I would like to thanks my college and professor who given an opportunity to me forprovide a good place for my summer training. I also hereby thank my survey respondent as they are mostvaluable and indispensible part of my project and also my relatives which also take timeto share their experience.Shahadat khan Pathan 3
  • 4. EXECUTIVE SUMMARYConsumer satisfaction is the prime requirement of an organization to succeed inachieving its goal and to expand a business or to sustain it one must know that what arecustomer requirement and efforts a company is taking in turn to satisfy their needs anddemand. So my training project objective is also in line with the company main objectivethat is to analyze consumer expectation from a yarn supplier of Bhilwara domesticmarket and to find out positioning of BHILWARA SUITING LIMITED as a supplier.I basically adopted primary research in turn to understand the consumer perception. Inthis primary type of exploratory research I used subjective interview methodologyAfter my research I found that Consumer considers Bhilwara spinners as a mediumpriced yarn supplier and expect more prompt services from the company and myanalysis also show that if company want to cater more customer they should adopt alltype of payment mode and my finding also reveal the fact that most of consumer prefermore than one suppliers so we should try to snatch other supplier’s consumer base andcustomers prefer it over other local suppliers and it has reasonable price which isjustified.At last of project I recommended that Company has relevant pricing strategy andcustomers are satisfied with quality given by them at the reasonable price so they shouldcontinue this pricing strategy. And also as RSWM is the different brand under sameumbrella of LNJ group so they have 2 different brands catering to serve two differentsegment of consumer so overall LNJ group strategy is justifiable but one third part ofportfolio that is lower grade quality product is not formed by them so they should also tryto cover this segment under their umbrella brand. They should also examine Productionfeatures properly in turn to increase quality parameter by reasonable cost reduction. 4
  • 5. TABLE OF CONTENTSS.No. Particular Page No. 1 Industry profile 6-12 2 Company Profile 13-42 3 Research Methodology 43-48 1 Title of study 2 Objective of study 3 Type of Research 4 Sample Size and Methods of selecting sample 4 Analysis and Interpretation 49-60 5 SWOT Analysis 61-62 6 Conclusion 63-64 7 Suggestions 65-66 8 Appendix : Questionnaire 67-70 9 Bibliography 71-72 5
  • 6. CHAPTER-1INDUSTRY PROFILE: 6
  • 7. India Textile Industry is one of the leading textile industries in the world. Though waspredominantly unorganized industry even a few years back, but the scenario startedchanging after the economic liberalization of Indian economy in 1991. The opening up ofeconomy gave the much-needed thrust to the Indian textile industry, which has nowsuccessfully become one of the largest in the world.India textile industry largely depends upon the textile manufacturing and export. It alsoplays a major role in the economy of the country. India earns about 27% of its totalforeign exchange through textile exports. Further, the textile industry of India alsocontributes nearly 14% of the total industrial production of the country. It also contributesaround 3% to the GDP of the country. India textile industry is also the largest in thecountry in terms of employment generation. It not only generates jobs in its own industry,but also opens up scopes for the other ancillary sectors. India textile industry currentlygenerates employment to more than 35 million people. It is also estimated that, theindustry will generate 12 million new jobs by the year 2010.India textile industry is one of the leading in the world. Currently it is estimated to bearound US$ 52 billion and is also projected to be around US$ 115 billion by the year2012. The current domestic market of textile in India is expected to be increased to US$60 billion by 2012 from the current US$ 34.6 billion. The textile export of the country wasaround US$ 19.14 billion in 2006-07, which saw a stiff rise to reach US$ 22.13 in 2007-08. The share of exports is also expected to increase from 4% to 7% within 2012.Following are area, production and productivity of cotton in India during the last sixdecades: 7
  • 8. Area in lakh Production in lakh bales ofYear Yield kgs per hectare hectares 170 kgs1950-51 56.48 30.62 921960-61 76.78 56.41 1241970-71 76.05 47.63 1061980-81 78.24 78.60 1701990-91 74.39 117.00 2672000-01 85.76 140.00 2782001-02 87.30 158.00 3082002-03 76.67 136.00 3022003-04 76.30 179.00 3992004-05 87.86 243.00 4702005-06 86.77 244.00 4782006-07 91.44 280.00 5212007-08 94.39 315.00 5672008-09 93.73 290.00 526Though during the year 2008-09, the industry had to face adverse agro-climaticconditions, it succeeded in producing 290 lakh bales of cotton comparing to 315 lakhbales last year, yet managed to retain its position as worlds second highest cottonproducer. 8
  • 9. INDIAN TEXTILE INDUSTRY SCENARIOThe textile industry occupies a unique place in our country. One of the earliest to comeinto existence in India, it accounts for 14% of the total industrial production, contributes tonearly 30% of the total exports and is the second largest employment generator afteragriculture. The textile policy aims at achieving the target of textile and apparel exports ofUS $50 billion by 2010 of which the share of garments will be US $25 billion. The mainmarkets for Indian textile and apparels are USA, UAE, UK, Germany, France, Italy,Russia, Canada, Bangladesh and Japan.The Indian textile industry has been undergoing a rapid transformation and is in theprocess of integrating with the world textile trade and industry. The change is beingdriven by the progressive dismantling of the MFA and the imperatives under the WTOnorms.Indian textile industry has some inherent strengths:  Tradition in textile and long operating experience.  Large and growing domestic market.  Strong raw material base.  Production across entire textile value chain.  Stable, low risk economy, safe for business growth.  Easy availability of abundant raw material like cotton, wool, silk, jute.  Widely prevalent social customs.  Variety of distinct local culture.  Constructive geographic and climatic conditions. 9
  • 10. There is no denying the fact that india is competitive enough and will become even morecompetitive. China has probably already reached its peak and further improvements maynot be dramatic, henceforth. In spite of the Chinese dominance, india has a fairopportunity to grab a substantial stake in the projected garment market share.According to PHD Chamber of Commerce and Industry (PHDCCI), post-MFA, India’smarket share is in the US is expected to go upto 15% from the present 4%. In the EU,the market share increase is expected to be 50% from the current 6% to 9%.Today, modern techniques, electronics and innovation have led to a competitive, low-priced textile industry offering almost any type of cloth or design a person could desire.With its base of low cost labour.Indian Textile targets to be achieved by the end of Eleventh Five Year Plan (2007-2012)  Market size => US $115 billion.  Export target => US $55 billion.  Domestic Market => US $60 billion  India’s market share in world textile trade to grow from 3% to 8%.  12 million additional jobs.  Investments => Rs. 150,600 crore.India is presently exporting garments worth US $6 billion, whereas with the WTO regimein place, India can increase the production and export of garments to US $18-20 billionwithin the next 5 years. India should take adequate measures for capturing its market bypromoting the development in this sector. Concerted efforts are needed in cottonresearch, technology generation, transfer of technology, modernization and upgrading ofginning and pressing factories and an aggressive marketing strategy. 10
  • 11. TEXTILE INDUSTRY IN RAJASTHANDuring the recent years Rajasthan has emerged as one of the leading cotton producingState of the country with about 14 lacs bales of cotton produced in the year 1998-99. Thetextile sector of Rajasthan occupies a pride of place in the Indian Textile Industry. Stateis a leader in manufacture of blended yarn to the extent that it contributes about 40% ofthe total synthetic blended yarn export of the country. The state has good presence incotton yarn, fabric and synthetic fabrics.The state is a major producer of wool, producing about 16 million kgs per year, whichconstitutes about 42% share in India’s total wool production. The wool produced in thestate is of crude quality and mostly suitable for carpet yarn, though with some blending insmall quantities with imported merino wool are also used for fabrics.The Textile sector of Rajasthan occupies a pride of place in the Indian Textile Industry. Itcontributes to about 40% of total synthetic blended yarn export of the country. As onMarch, 2000, there were 146 large and medium textile units running in the state. Thetotal investment in these units is Rs. 3673.30 crores and they provide direct employmentto about 81,425 workers. Taking into account the forward and backward linkages textileindustry stands as the second largest employer in the state, next to agriculture. Thetextile units in the state have about 10 lacs Spindles and about 5000 Roasters.Within Rajasthan the Textile sector directly employs about 3 lacs people and 5.6 lacpersons are indirectly associated with it. The significance of the sector in the State’s 11
  • 12. economy can be gauged by the fact that an estimated 10% of State’s population isdependent for their livelihood on this sector. The textile industry of the State has a verywide network of forward and backward linkage. It is typified by the growth of man-madetextile and garment producing industries.TEXTILE INDUSTRY IN BHILWARABhilwara city had the birth of the textile industry way back in 1961 when LNJhunjhunwala set up his first unit to manufacture synthetic yarn. The unit is known asBhilwara Spinners Ltd. Today Bhilwara is a prominent and leading manufacturer,exporter and supplier of world-class Suiting’s, Flock Fabrics and Yarn.The state of Rajasthan has a deep rooted tradition for textiles. 69 out of 892 spinningmills in India are located in Bhilwara district, Rajasthan which consists of Spinning,Weaving, Dyeing, Processing and Printing units. Majority of these industries areaffianced in the process of manufacturing synthetic blended yarn which accounts to 40percent of the total yarn manufactured all over India. It has an investment of $ 53 millionUSD with an employment of 59,383 people in the textile industries. Bhilwara hasemerged as India’s largest manufacturer of fabrics. Also known as Textile City of India, itis a famous industrial town in Rajasthan. It encompasses 50 percent of the total polyesterfabrics and suitings manufactured in India. The state Government of Rajasthan hasproposed to allot 300 acres of land in Bhilwara and about 100 apparel companies haveapplied for land to start their industry over here.Bhilwara emerged as India’s largest manufacturer of suitings, fabrics and yarn. Its sharein the polyester/viscose fabrics (suiting) sector is around 50% in India. The phenomenalgrowth of the textile industry is something interesting if seen in the context of a similarscenario elsewhere in the country. There is nothing special about Bhilwara to have come 12
  • 13. to the top position in the country except the fact that the entrepreneurs are a unique lotwith enthusiasm to have something of their own even though the initial troubles happento be serious. CHAPTER-2 COMPANY PROFILE 13
  • 14. LAXMI NIVAS JHUNJHUNWALA(LNJ)LNJ Bhilwara group has emerged as one of India’s leading corporate houses, in the lastfour decades. The pursuit of leadership began in 1961, a journey that was initiated by Mr.LAXMI NIVAS JHUNJHUNWALA (LNJ), whose vision and values continue to drive thegroup even today.The LNJ Bhilwara Group is a multi –product conglomerate with a global- presence, andwith business interests spanning a diverse range of industries… like Textiles, Power-Generation, Graphite-Electrodes, Sponge- Iron, Information-Technology and IT-Enabledservices.The Group has successfully integrated its operations into today’s Global – Economy, withexport earnings compromising over 46% of total revenue with over 20,000 employeesand 17 production units located strategically across the country. 14
  • 15. The LNJ Bhilwara Group’s leadership in the textile industry is exemplified in the equitythat its brands enjoy in the Indian market place…. like MAYUR Suitings, BSL Suitings,GEOFFREY HAMMONDS, LA ITALIA Fashions and SHAKUNTALAM (Ladies Wear).The LNJ Bhilwara Group, founded in 1961, has today grown into a strong globalpresence worth Rs. 2700 crores. The Group has been nurtured into a successful growthtrack by the able guidance of the Founder and Chairman-Emeritus, Mr. L. N.Jhunjhunwala. Currently, the LNJ Bhilwara Group stands as one of the largest firms onthe corporate horizon in India with over 20,000 employees and 20 production unitspositioned at strategic locations across the country. The Group’s export earningscomprise of 45% of the Group’s turnover.The LNJ Bhilwara Group is a well-diversified conglomerate. It has been actively seekinggrowth and profitability by investing in a variety of systematically identified businesses 15
  • 16. making it a multi-product conglomerate with interests in a range of industries such astextiles, graphite electrodes, power generation, power engineering consultancy services,steel and IT enabled services.The pioneering textile division of the Group is not only a key player in the industry butalso has many firsts to its credit. The textile division has the sole distinction of producinga unique fire retardant yarn called Trevira CS (now known as Lenzing, Austria). It is alsothe sole licensee for the highly specialized yarn called Tencel. The Group has time andagain been acknowledged for its world-class quality products in the domestic marketsuch as Mayur Suitings, BSL Suitings, LA ITALIA Fashions, Geoffrey Hammondssuperfine Suitings and LOUIS BURTON. At the same time, their services to severalleading global brands for knitted garments have been recognized with the units garneringtop export awards in different fields for several years in a row.The LNJ Bhilwara Group also has the largest integrated graphite electrodesmanufacturing plant in South-east Asia with a reputed clientele comprising of major steelplants in the world. Graphite exports constitute 70% of total sales volume. An evidence oftheir success can be seen in the fact that HEG, an integral part of the Group, is all set toundertake a Rs. 450 crores expansion plan to tap opportunities in the export market. Theexpansion of the Mandideep plant would double the capacity from 30,000 TPA to 60,000TPA.Following the success of its earlier hydro-electric power project of 15 MW at Tawa Nagar(MP) in 1997, the Group has commissioned, India’s first IPP Hydro-electric MalanaPower Project of 86 MW in a record time of 30 months at Kullu (HP), in July, 2001 and isset to commence work on 200 MW Allain-Duhangan Hydro Electric Project at Manali(HP).Little wonders then, that the LNJ Bhilwara Group of companies has been awarded IS/ISO9001:2000 certification for setting exemplary standards in quality. 16
  • 17. LNJ Bhilwara GroupTEXTILESRajasthan Spinning and Weaving Mills (RSWM) Ltd. Kharigram Synthetic, Regenerated Cellulosic Blended Grey, Dyed Yarn. Mayur Nagar, Banswara Synthetic, Regenerated Cellulosic & Cotton Blended Grey yarn. Mandpam Cotton Melange Yarn, Cotton Blended Milange & Dyed Yarn Rishabhdev Synthetic, Blended & Grey Yarn Ringas Synthetic & Blended Dyed Yarn LNJ Nagar, Mordi Fabric LNJ Nagar, Mordi Denim LNJ Nagar, Mordi Captive Thermal Power Bagalur Cotton YarnMaral Overseas Ltd.  Maral Sarovar Cotton Yarn, Cotton -Knitted Fabric & Cotton Knitwear (100 % EOU)  Maral Sarovar Captive Thermal Power  Noida Knitwear  Noida Knitwear 17
  • 18. BSL LTD.  Bhilwara Yarn, Worsted, Synthetic & Silk Fabric, Garments & Accessories  Jaisalmer Captive Wind Power GenerationBhilwara Spinners Ltd.■ Bhilwara Synthetic, Blended Grey and Dyed YarnBMD Pvt. Ltd.■ LNJ Nagar, Mordi Specialized Automotive Fabric & Furnishing FabricBhilwara Processors Ltd.■ Bhilwara Processing of Synthetic & Worsted Fabric, Tops Fibre DyeingGRAPHITEHEG Ltd.  Mandideep Graphite Electrodes  Mandideep Captive Thermal Power  Tawa Captive Hydro Electric Power 18
  • 19. POWERBhilwara Energy Ltd.  Pathankot UBDC Stage III Hydro Electric Power Generation  Tawang Nyam Jang Chhu Hydro Electric Power GenerationMalana Power Company Ltd.■ Malana (Kullu) Hydro Electric Power GenerationAD Hydro Power Ltd.■ Allain-Duhangan Hydro Electric Power Generation (Manali)Indo Canadian Consultancy Services Ltd.Noida Power Engineering ServicesINFORMATION TECHNOLOGYBhilwara scribe Pvt. Ltd.Bhopal Medical Transcription ServicesBhilwara Infotech Ltd.Bengaluru IT Services 19
  • 20. OFFICESCorporate office ■ Noida (NCR - Delhi)Regional / Marketing ■ Mumbai ■ Kolkata ■ Bangalore ■ New Delhi ■ Ludhiana ■ Amritsar ■ Bhilwara 20
  • 21. About BSL LTD.BSL LTD. Ltd., established in 1971 at Bhilwara, Rajasthan has emerged as a strongglobal player producing over 18 million meters of fabric every year. BSL LTD. is equippedwith state-of-the-art technology. Right from raw material sourcing to product finishing,meticulous attention is paid to detail at every stage of production. The emphasis is toachieve shorter lead times and greater efficiency by following the proven processes ofintegrated yarn preparation, spinning, weaving and finishingThe DawnIn the days when the idea of manufacturing poly-viscose Suitings was a unique conceptin India, the second member of the LNJ Bhilwara Group, BSL LTD. was born in thedesert state of Rajasthan. The year was 1971 and the town where this happened wasBhilwara. Over the years, with the belief that there are no shortcuts to excellence, at BSLLTD. BSL has moved from strength to strength.Today, as a multi-million dollar company, and having put the Group firmly on theinternational map of premium Suitings, we are one of the prominent members of the US$750 million LNJ Bhilwara Group. 21
  • 22. ExperienceWith over quarter of a century of experience in textile manufacturing, BSL is currentlyproducing over 18 million meters of fabric every year. Product profile covers material ranging from wool, wool-blended and premiumlightweight fabrics, to wool modal, Trevira wool and other specialized fabrics blendedwith Lycra, Silk, Linen, Tencel etc.and RewardsBSL’s commitment to quality through technology and human ingenuity, has earned BSLnumerous laurels and awards like ISO 9002 quality certification besides the NationalCertificate of Merit for outstanding export performance. We are ready to meet thechallenge in the years to come and take BSL LTD. to higher pinnacles of success.BSL‟s unique features Inventive Product Mix Specialized Fabrics Multi-functional Fabrics Innovative Futuristic Fabrics Vibrant Design StudioProduct MixBSL offers an unmatched range of products for the discerning consumer includingPolyester Viscose, Polyester Cotton and worsted Suitings like Cashmere, Mohair,Angora and Camelhair blends.The range consists of 22
  • 23. Premium Pure wool SuitingsLuxurious Polyester Wool Blended SuitingsFinest blends of best quality Polyester Viscose and Polyester Cotton Blended Suitings.Polyester Viscose & Polyester Cotton Blended Shirting.BSL Yarns spun from the finest Australian Merino wool.FabricsBSL has also made a mark in developing specialized fabrics for various sectors such asmedicine, hygiene, sports and leisure.They are:Anti-Radiation FabricsFire Repellant FabricsThermal FabricsInsulated FabricsWater Repellant FabricsWind Proof FabricsBreathable FabricsThermo-bonded FabricsMULTIFUNCTIONAL FABRICSAlways on the lookout for innovating and making a mark, BSL LTD. has developed thefollowing range of multi-functional fabrics.Stay fresh: Keeps one fresh round the clockZero crush / Wrinkle free fabrics: Non-crushable fabric with superior crease recoveryLAD (Launder Air Dry) / Wash n wear fabrics: Can be easily washed and worn afterair-drying 23
  • 24. Stain and water repellant fabrics: Repel oil, dust, grease stains and liquid spilloversand retain excellent breath abilityDeodorant fabrics: Impregnated with special fragrances ranging from musk to lavender.Anti-bacterial fabrics: Prevent growth of microorganisms and unpleasant odors causedby bacteriaUltraxx Bi: Stretch fabrics on spun base that provide freedom of movement.Bio-Maxx: Enzyme treated / Bio-polished Polyester Viscose and Polyester Cotton fabricsfor silky handleC-Maxx: Chemically treated fabrics for unique surface finishes and soft handle.Micro/Viscose rich blends: 0.8 Denier spun Poly-Viscose fabrics for silky handle.Viscose rich fabrics: Offer superior fall, feel, drape and comfort.Rotormat/Lisa finish: Fabrics with customized Italian enzyme/Lisa surface finishes in100% Cotton and premium blends of Polynosic, Modal, Tencel, etc. 24
  • 25. Innovative Futuristic FabricsThe new age fabric range is specifically aimed at promoting good health and happyliving. It has been crafted to perfection after a breakthrough in technique, treatment andtechnology. The range can be divided into four key fabric types:Health Fabrics Energizer: Increases oxygen absorption of the body and gives more energy Healing touche fabrics: Absorb the body friendly FIR rays radiated by the sun Anti-asthma fabrics: Gently aid in smooth breathing Slimmer: An anti-obesity fabric that slowly dissolves excess body fat Anti-diabetes fabrics: Gently aid in maintaining the body sugar balance Protector: A pro-vitamin C enriched fabric that rebuilds body resistance Ever young fabrics: Helps rejuvenate the skin 25
  • 26. Fashion Fiesta FabricsThe Fashion Fiesta range comprises of• Club Ultimate: Rich looking fabric with asuperior feel• Stain-free and water repellant fabrics• Peach finish fabrics: Have a real soft feel• Aroma fabrics: Perfumed fabrics• Duality fabrics: Change color with varyingtemperatures• Super feel fabrics: Extremely soft andtenderComfort Club Fabrics • Climatizer: Balances temperature inside out and keeps one cool in summers and warm in winters • Cool fabs: Keeps the inside temperature five degrees cooler than the outside temperature • Tropicool fabrics: Anti-bacterial, anti-sweat fabrics with moisturizing qualities for tropical climates • Light weight fabrics: Extremely light in weight 26
  • 27. Techno Fabs• Fire repellant fabrics: Resistant to fire.• Water-proof fabrics: Helps keep one dry• Anti UV fabrics: Specially coated to block theunsafe rays of the sun• Bulletproof fabrics: Special yarns impregnatedwith stainless steel fibersDesign StudioAll our fabrics are conceptualized and designed at our computerized Design Studio. Ahighly skilled and talented team of designers and color coding experts work to produceattractive, trend setting designs that capture the imagination of fashion gurus anddesigners around the world. Our team is assisted in its creative explorations by advancedcolor-matching computers that capture even the slightest of shade variances.SHAKUNTALAMShakuntalam is anew range that has been especially developed for women’s wear. It iscollection of super soft, luxurious and stretch fabric. western wear fabric to style themodern woman. inspired from Europe and designed by Mr. Cadoni, a leading designerfrom Italy. name inspired from Mahakavya Abhigyan Shakuntalam from renowned poetKalidasaBOTTOM WEARHigh calibre poly-viscose; cotton & wool blended range. promises superb drape and fall.excellent wearing comfort & durability. attractive colour matchings - from muted pastelsto gentle earthy hues. varied selection for all needs & occasions for both work & leisurewith special packing – ready to stitch optionAFTER HOURS 27
  • 28. The brand introduced its exclusive „After Hours‟ collection of eye-catching blended PVfabrics for Party Wear. This range includes fabrics that incorporate Lurex, a luminousfibre with a metallic finish look. The collection has been created by Fedrico Cadoni, thereputed Italian designer.Besides this, BSL introduced a collection of fabrics in three exciting colour lines -- blacks,blues & whites -- named after precious stones.THOROUGHBREDS & GEOMETRICSTwo impressive collections have been launched recently under the Geoffrey Hammonds(GH) label.The first is the „Thoroughbreds‟ collection. These comprise a selection of blended PVfabrics dedicated to the three basic colours of Black, White and Blue. The range isperfect for suits, jackets, trousers and even shirts.The second is the elegant „Geometrics‟ collection of structured fabrics, that are ideal forcustom tailored jackets. These fabrics have fine patterns including stripes and checksthat are integrated with traditional weaves. Besides offering a distinctive texture andsophisticated feel, the range is also available in a host of shades ranging from light todark, sporty to sober.DETAILS OF MACHINES 28
  • 29. The details about machines are:S.NO. NAME OF MACHINE MANUFACTURER NO. OF MACHINES 1. Blender Trutzschler 2. Blow Room Trutzschler 3. Carding m/c Lakshmi-Rieter 4. Draw frame Lakshmi-Rieter 5. Speed frame Lakshmi-Rieter 6. Ring frame Lakshmi-Rieter 7. Autoconer Schlafhorst 8. Cone winding Cimmco 9. Cheese winding Text tool 10. T.F.O. Vijay Laxmi Star Volkman MuratecCORPORATE INFORMATION 29
  • 30. BOARD OF DIRECTORSShri A. K. Churiwal Chairman & Managing DirectorShri Ravi JhunjhunwalaShri Shekhar AgarwalShri R. P. KhaitanShri B. D. MundhraShri Sushil Kumar ChuriwalShri Sushil JhunjhunwalaShri R. N. GuptaShri Riju JhunjhunwalaShri Nivedan Churiwal Executive DirectorBUSINESS HEADShri J. C. SoniADVISORShri R. N. GuptaCFO & COMPANY SECRETARYShri Praveen JainKEY EXECUTIVEShri M.C. Maheshwari Vice President (Export)Shri AK Mehta Vice President (BPL)Shri S.Sengupta Vice President (Spinning)Shri V. B. Arora Vice President (Fabric-Marketing)Shri V.K. Gupta Vice President (Weaving)BANKERS 30
  • 31. State Bank of IndiaOriental Bank of CommerceThe Bank of Rajasthan Ltd.Union Bank of IndiaIDBI Bank Ltd.AUDITORSM/s A. L. Chechani & Co.Chartered Accountants, BhilwaraREGISTERED OFFICE26, Industrial Area, P. B. No. 17, Gandhi Nagar, Bhilwara – 311001 (Rajasthan) IndiaWebsite: www.bslltd.com / www.lnjbhilwara.comCORPORATE OFFICEBhilwara Towers, A-12 Sector-I, Noida - 201301 (NCR- DELHI), India.Website: www.lnjbhilwara.comWORKSMandpam, Dist. Bhilwara – 311001 (Rajasthan)WIND ENERGY PLANTVillage Gorera, Jaisalmer – 345001 (Rajasthan) 31
  • 32. GRAY YARN Acrylic OP White Poly PV Slub Yarn SHT RT PVT 100% Poly 1/15 PV 1/18 Poly 1/12 P/V 3/12 Poly 2/21 PVT 1/05 Poly 1/24 Acrylic 65/35 3.1 100% op Slub SHT RT NT 100% mirco white 1/20 PV 1/30 P/V 2/20 3/20 4/20 2/21 PVT 1/05 Poly 65/35 (3.1 Slub Poly SHT RT RT TM) 1/18 Acrylic 1/30 Poly 100% mirco 100% op 1/30 PV white 2/24 P/V 2/32 PVT 1/10 Poly 65/35 Slub 2/47 Poly NT SHT RT 2/15 PV 2/32 PVT 1/15 Poly 65/35 RT 2/18 PV 2/32 PT 1/20 Poly 65/35 NT 2/18 PV 2/32 PT 1/30 Poly 65/35 RT (TBL) 2/20 PV 2/32 PVT 2/08 Poly 65/35 SLUB 2/24 PV 2/62 PVT 2/10 Poly 65/35 NT 2/30 PV 2/15 Poly 65/35 (TFO) 2/40 PV 2/20 Poly 65/35 2/30 Poly 3/10 Poly 3 & 4/12 Poly 32
  • 33. SUPPLY CHAIN OF BHILWARA SPINNERSSuppliers –Raw material that is fibre is transfer from suppliers like viscose from Grasim nagada ,etc.other than this there are other suppliers for different fibres , machine parts etc.transportation take place through trucksManufacturing unit –Mostly transportation takes place through trolleys and conveyer belt. When they getconverted in cone or cheese form they are either stored in warehouses by transportingthrough trolleys or if this batch is to be exported they are packed in containers inwarehouses. 33
  • 34. Distributors –Local deliveries are made through loading tempo or trucks.National deliveries are done through trucks.Export deliveries are made by truck to sea port and then in ship.MARKET ANALYSIS WITH RESPECT TO PRODUCT DEMANDAccording to the overall view of the market players of yarn buyers and producers 2/30P/V (65/35) GREY YARN and 2/30 Polyester 100% GREY YARN consist around 65% ofmarket demand of yarn. Other then these two count textures yarn has also prominentmarket share of 15 % and rest of the proportion is constitute by various type of yarn. AsBhilwara textile arena is framed for suiting fabric that’s why the above mention counts areprominent in market.In Bhilwara there are many domestic players as well as big framed players makingsuiting fabric and selling them in local market, national market as well as in internationalmarket. As the demand of 1. 2/30 P/V (65/35) GREY YARN 2. 2/30 Polyester 100% GREY YARN 3. Textures yarnOverall constitute 80% of market share that’s why all manufacturers who are supplying inthe Bhilwara domestic market produce mainly above mention three types of yarn.ProductsYarns to fashion fabricsBSL LTD. is one of the leading manufacturers of fashion fabrics and yarns in India. Weproduce a wide range of polyester viscose fabrics and premium range of worstedSuitings, including Cashmere, Mohair, Angora and Camelhair blends. 34
  • 35. BSL uses the finest Australian Merino wool for making woolen fabrics & the Low Pill Trevira polyester for making wool blends, which are imported from Hoechst, Germany. For making special fiber fabrics, BSL use silk imported from China. The dyes and chemicals used for manufacturing fabric are procured leading companies like Clariant, BASF, Ciba, Bayer and Henkel. And, keeping up with the rapidly changing consumer behaviour towards the readymade garments segment, BSL has made forays in this segment with ready-made trousers under La Italia brand name. It has also recently launched a range of premium readymade shirts and accessories under La Italia brand.BSL YarnsThese are made from the finest Australian Merino wool that is spun to perfection on latestmanufacturing systems. Meeting the most stringent international quality standards, yarnscomprise a sizeable chunk of the companys export turnover. This is possible because of thecompanys stringent quality policy and attention to detail at every stage of production.Polyester Wool Blended SuitingsBSLs polyester wool blended Suitings offer a perfect blend of 100% Australian New Merino Woolranging from 22.5 to 17 microns and Treveira/ Tergal polyester. This combination of natural andman-made fibers in 2/24 Nm to 2/100 Nm offers the best of both the worlds.The pure Merino Wool lends it the richness and sophistication, while the polyester endows it withan exciting fall and feel. This makes the fabric ideal for light winter, formal and party-wear forboth men and women.BSL LTD. also offers specialized fabrics of wool blended with Lycra, Linen, Silk, Tencel, Modaletc. 35
  • 36. Polyester Viscose & Polyester Cotton Blended SuitingsThese exciting modern fabrics are created through blends of the finest quality polyester, viscoseand Polyester cotton. Thanks to the most advanced weaving and processing technology, BSLLTD. presents a fabric with yarns of 2/15 Ne to 2/60 Ne that are impeccable and finest in finish.Purewool SuitingsImmaculate Purewool Suitings is created from the purest of raw materials--Australian NewMarino Wool in 22.5 mocrons to 17 microns with yarns of 2/24 Nm to 2/80 Nm.Soft to touch and superior in drape, this is a result of a flawless blending of the finest wool withlatest technology. BSL LTD. Purewool Suitings are both fashionable and elegant. With anamazing natural softness, the fabric is ideal for fashioning Mens as well as Ladies wear.Readymade GarmentsBSL LTD. is setting trends with its La Italia premium range in the world of fashion. Available in avariety of fabrics like cotton, polycotton, polywool and polyester viscose, the premium range oftrousers has been a run away success in the readymade garment segment. The La Italia rangeof trousers is available in straight, relaxed and wrinkle-free fits. 36
  • 37. DEPARTMENTALIZATION AT BSLProduction DepartmentThis department is divided into two separate sub departments A. Spinning Department B. Weaving Department C. Processing DepartmentSpinning Department:Spinning Department is headed by Vice President (Spinning). He is assisted byproduction engineers and other personnel’s. The various processes, which come under,the spinning departments, are as follows:1. Raw Materials:The common raw material used in the spinning is polyester, viscose, acrylic, nylon andpolypropylene fibers. These are received in form of bales in the gray and dyed condition.2. Mixing / Blending:Fibers in the requisite ratio are taken, opened and blended in the mixing blenders. Duringthis process water and antistatic agents are sprayed on the fibers. In grey type mixingcolor are also mixed in the spraying solution to provide identification of the mixing. Themixed material is toppled once or twice to ensure proper blending of the fibers.3. Blow room:The mixing is again opened to remove the waste by mixing the tough the size is reducedand better blending of the fiber is achieved. The mixing is converted into laps to be fedinto the cards. In the new processor the opened fiber is directly fed into the cards withoutthe lap formation.4. Carding 37
  • 38. Feeding the lap or in opened stage the fiber are initialized as hard chips short fiber andentanglements are removed in the form of dropping, Fly and flat strips respectively. Theproduct is card silver.5. Draw frameThe draw frame silver is subjected to doubling and drafting process to parallel thesefibers and the product is uniform silver.6. Speed frameThe draw frame silver is drafted slightly twice and wound on speed frame bobbin for theformation of the roving.7. Ring Frame:Spinning of roving into yarn of required count and twist is done here at this stage.8. Winding:Defects present the yarn are cleared by using electronic gauges and the cleared yarn iswould in cones.9. Cheese Winding:Defects present in the yarn are cheeses.10. Doubling:In doubling twist is imparted to the yarn wound on the cheese here the doubling defectsare also removed from the yarn.11. Packing:After thorough checking all the cones are packed in cartoons or bags as per process andsent to the yarn godown.Weaving DepartmentThis department is headed by the vice president (weaving). The various processes thatcome under the weaving department are as follows: 38
  • 39. 1. WarpingIt is done as per the program given by the design and development departments after theapproval of the marketing department. The cones that are received from the spinningmills are fed on the creeds as per pattern and design and then warped and beamed intothe weaver’s beam.2. Sizing:Yarns requiring sizing or beaming is first warped and then fed into the sizing machinethat produces weaver’s beam as per requirement.3. Drawing in:All the ends warped into the weavers beam are to be passed through held eyesbelonging to different held frames (as per design) and then through duets of reeds to giveproper structure to the fabric to be woven as per particular supplied by design anddevelopment department.4. Knotting / warp typingIn the case of repeated designs all the ends of running out beam are typed to thecorresponding ends of fresh beam either on loom or away from the loom.5. Pin Dropping:To stop the loom in case of warp end break, each ends is provided with a drop pin. Thispinning can be done either on the loop or an away from the loop.6. Looms:Brawn beams are gaited on looms for which it is meant and these looms are controlled toweave fabrics of required particulars. In case of shuttle less rooms, the weft yarn issupplied in the form of cones only, whereas in case of shuttle looms the weft yarn is firstwound into the pin winding and then fed into the battery of loom the cloth is Woven bythe interlacement of warp and weft threads in the given sequence and wound on thecloth rolls.7. Grey folding and melding department: 39
  • 40. Woven fabrics are drafted from the loom on the cloth rolls and is inspected, measuredand again re-inspected in this department.8. Warehouse:The fabrics after mending and inspection are transferred to warehouse measured,mended and again re-inspected in this department.Processing DepartmentIn quest of excellenceThe processing gives the fabric its final make up, shade, depth, finish and overallappearance. Dyeing of the various blends is done on our advanced Hisaka jet dyeing machineand Jiggers from Intes, Italy. BSL uses the latest Stabila Relaxing machines from Sperotto Rimer, Italy, forcompletely relaxing / shrinking the fabrics. The processing of woollen blends is done on Italian Supervelox Machines. Ourcotton blends are treated at our Mercerizing and Compressive Shrinking range toproduce shrink free fabrics. The finishing of the fabric is done on highly automated Sellers KD Autoclave andthe latest Italian TMT 2000. The Sellers (UK) Shearing machine and Osthoff Singer (. Rotormat from Italy handles complex processes like enzyme treatment, sandwashing, fibrellation, difibrellation, drying and softening. Rotary Press from Mario Crosta, Italy, classical paper press from Sellers (UK) areused to change the overall appearance and handle of the fabrics. Superfinish from M.Tech, Germany ensures a high quality fabric for syntheticblends. 40
  • 41.  All the processing stages adhere to the GFP (Genuine Fabric Process) methodthat improves the tailorability of the fabric. BSL take great care to ensure that only thebest product reaches to consumer.Dye House Department (BPL)Dye house is an integral part of the production department. In this department about95.5% of the polyester and 5% of viscose / acrylic are dyed, the temperature required forpolyester dying is 135 degree centigrade and for acrylic the temperature is 105 degreecentigrade.The various processes that take place in dyeing are1. DIDERSINE – In this various acids and agents are used.2. DYEING – In this process color and caustic are added.3. REDUCTION CLEARING – Under this process the material is kept at atemperature of 130- 140 degree centigrade for 45 minutes.4. HOT WASH – In this process the material to Ph. The acid used is acetic acidbecause of its weak acidity strength.5. ACID RAIN – This process is done to maintain Ph. The acid is again acetic acid isused.6. COLD WASH – Under this process the material is washed with the help of coldwater for three hours. After which the water is extracted with the help of sodium hydrosulphate. Then the material goes to the dryer. There three types of machine available forthis purpose. They are Machine of 100kg capacity Machine of 200kg capacity Machine of 400kg capacityThe main function of this department is to color and send the proportion to thedevelopment department, here with the help of miniature, spinning plant yarn is prepared 41
  • 42. and checked on computer. After approval of the top management it is sent to the partyfor the purpose of selection product market share in % 2/30 P/V (65/35) GREY YARN 20% and 2/30 Polyester 100% GREY YARN 15% Textures yarn 65% others 42
  • 43. CHAPTER -2RESEARCH METHODOLOGY 43
  • 44. ABOUT THE RESEARCHThis section basically deals with steps undertaking towards procuring the desirable datain the shortest possible time & in the most efficient manner. 1. Title of Report: “Consumer preferences vis-as-vis to BSL inBhilwara, Chittorgarh, and Nimbahera” 2. Objective of the study: To study the prevailing consumers preferences towards BSL cloths o To find the effectiveness of BSL Suiting’s in Bhilwara, Chittorgarh, and 9Nimbahera. o To find the satisfaction level of consumers. o To analyze overall work environment.3. Preparation Of Research Deign: A research design is the arrangement of the condition for collection & analysis of data. Actually it is blue print of research project. The research design is follows: Descriptive Research4. Type of Data Used :(A) Primary Data: Questionnaire and interview(B) Secondary Data: BSL Websites, company brochures and records, journals. 44
  • 45. 5. Data collection techniques: The data was collected through interview and questionnairesA. Questionnaire: The data was collected through open and closed ended schedule,in which question were asked in a logical order. Each question has a specificmeaning. The data analysis is based on the data collected through these questions.B. Interview: For making the clusters firstly interviews on survey was carried to seewhich all areas are of prime importance.6. Sample design: Sample design refers to the techniques as the procedure thata researcher would adopt in selective items for sample.Research design DescriptiveData collection method SurveysData source Primary &secondarySample area Bhilwara,Chittorgarh& NimbaheraSample size 75respondents: 25 each citySampling procedure Questionnaire & InterviewSampling Technique Random stratified and convenient sampling 45
  • 46. Sample unit BSL SuitingsType of question StructuredResearch instrument QuestionnaireStatistical tools used Graphical presentation7. Data Analysis & Interpretation: Analysis of data was done by drawing inferences through what was collected asinput from the respondents. The data analysis & interpretation part is detail in thefollowing pages.8. Scope of Study A systematic approach is essential in any project work .Each & every step must beso planned that it leads to the next step. It is usually difficult to go back & then correct themistakes of the previous step. Sometimes, it is impossible & if possible it involves losstime & energy. Planning & Organization are part of this systematic approach with a lot ofemphasis given to the interdependence of various steps.The objective of this research is to find consumer perception regarding Suitings. For thisthe sample size taken is 75 consumer and these consumers are taken from 3 cities i.e.Bhilwara, Chiittorgarh, Nimbahera (25 from each cities) . As it is difficult to ask each andevery consumer so we have adopted the sampling procedure in which we have used therandom sampling method. 46
  • 47. The following steps are involved in conducting the survey 1. At first I prepared the questionnaire, the questions incorporated were framed on the basis of the conditions, basic requirements and rules of the company etc. 1. Then I went to each and every plant and took the samples of their products. There, I distributed the questionnaire to the people I met and explained them the objective of my research and asked them to fill the questionnaire. 2. In the same way the whole 75 questionnaire are made to fill by 3 cities consumer. 3. Then I analyzed and interpreted the data and depicted the results in the form of charts. 4. Then the whole result is handover to the management for further actions.In this way I completed the whole survey and came to know the consumer perceptionregarding BSL, Bhilwara, Chittorgarh, Nimbahera. 47
  • 48. 48
  • 49. CHAPTER-3ANALYSIS AND INTERPRETATION 49
  • 50. 1. How did you come to know about BSL? 70 60 50 40 Bhilwara 30 Chittorgarh 20 Nimbahera 10 0 Average Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera Average % person % person % person % personAdvertising 44 11 64 16 36 09 48 36Media 12 03 8 02 20 05 13 10Friends 40 10 24 06 44 11 36 27Newspaper 04 01 04 01 01 00 03 02Total 100 25 100 25 100 25 100 75Interpretation: In this chart & table it show that in Bhilwara advertisement is most suitable forcompany marketing but in Chittorgarh advertising & friend is suitable and Nimbahera mouthpublicity is useful. 50
  • 51. 2. Which fabric you like? 60 50 40 Bhilwara 30 Chittorgarh 20 Nimbahera Average 10 0 Cotton Linen Lycra Wollen Silk Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera AverageCategory % Person % Person % Person % PersonCotton 56 14 28 7 48 12 44 33Linen 32 08 40 10 16 4 29 22Lycra 12 1 20 5 12 3 12 8Woollen 0 1 4 1 20 5 13 7Silk 0 1 4 1 04 1 02 3Total 100 25 100 25 100 25 100 75Interpretation: From my survey Cotton fabric is number one fabric preferred in threecities because cotton shows good quality standard and linen comes on second numberbecause it is also that type of perception. So the company try to this type of market. 51
  • 52. 3. Which fabric brand is most preferred by you? Bhilwara Chittorgarh Nimbahera Average BSL Suitings Geoffery La Italia Hammonds Number of Customer/Consumer Bhilwara Average Chittorgarh NimbaheraCategory % Person % Person % Person % PersonBSL 44 11 56 14 60 15 53 40Suiting’sGeofrey 29 4 32 8 20 5 29 17hammondsLa Italia 16 6 8 2 20 5 15 13Total 100 25 100 25 100 25 100 75Interpretation: BSL Suting good brand image in market so that most people like bslsuting. Geofrey hammonds is also good brand but it is new products come in market . 52
  • 53. 4. For how long you are associated with this brand: 50 45 40 35 30 25 Bhilwara 20 Chittorgarh 15 10 Nimbahera 5 Average 0 6 months 1 Years 2 Years 2 0r More Years Number of Customer/Consumer Bhilwara Average Chittorgarh NimbaheraCategory % Person % Person % Person % Person6 32 8 24 6 16 4 24 18Months1 Years 20 5 44 11 32 8 32 242 Years 20 5 12 3 32 8 21 162 or 12 3 8 2 20 5 13 10moreyearsTotal 100 25 100 25 100 25 100 75Interpretation: Some of the consumers said that they are associated with thisbrand from 6months, 1 year or 2 years. But according to my analysis 32% consumersare linked with 1year. 53
  • 54. 5. What special attribute your brand holds? 70 60 50 40 30 20 Bhilwara 10 Chittorgarh 0 Nimbahera Average Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera AverageCategory % Person % Person % Person % PersonPrice 32 8 32 8 12 3 25 19Quality 60 15 44 11 64 16 56 42Brand 4 1 12 3 12 3 9 7PositioningBrand 4 1 12 3 12 3 9 7Design &ColourTotal 100 25 100 25 100 25 100 75Interpretation: 56% consumers think that BSL clothes quality is excellent butremaining consumers also said that BSL clothes price is also good as compare to brandpositioning and brand design & colour. 54
  • 55. 6. BSL will be a better fabric if: 40 35 30 25 20 Bhilwara 15 Chittorgarh 10 5 Nimbahera 0 Average Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera AverageCategory % Person % Person % Person % PersonQuality 32 8 28 7 4 1 21 16Price 116 4 24 6 36 9 25 19Easy to 34 6 20 5 20 3 21 14washColour 12 3 12 3 20 5 15 11rangeFabric 16 4 12 3 24 6 17 13RangeAvailability 0 0 4 1 4 1 3 2Total 100 25 100 25 100 25 100 75Interpretation: 25% consumers said that BSL will be better fabric its price consider as akey factor and 21% consumers said that it is better because of its quality and its easywash. 55
  • 56. 7. Your clothing budget for a year is: 60 50 40 Bhilwara 30 Chittorgarh 20 Nimbahera 10 Average 0 Upto 1500 1501 to 5001 to 10001 to Above 5000 10000 20000 20000 Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera AverageCategory % Person % Person % Person % PersonUp to 8 2 36 9 16 4 20 1515001501 to 36 9 40 10 40 10 39 295000 5001 to 52 13 16 4 28 7 32 241000010001 to 0 0 4 1 16 4 6 820000Above 4 1 4 1 0 0 3 220000Total 100 25 100 25 100 25 100 75Interpretation: Clothing budget for consumers regarding BSL clothes is 1500 to 5000.According to my analysis 39% consumers budget goes upto 5000 per year, because nowa days consumer more spend their money on mainting their status and BSL gives themstatus symbol in the society. 56
  • 57. 8. Which city do you think is best for clothing purchase? 120 100 80 Bhilwara 60 Chittorgarh 40 Nimbahera Average 20 0 Nimbahera Chittorgarh Bhilwara Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera AverageCategory % Person % Person % Person % PersonNimbahera 3 0 8 2 20 5 10 7Chittorgarh 0 0 32 8 4 1 12 9Bhilwara 100 25 60 15 76 19 79 59Total 100 25 100 25 100 25 100 75Interpretation: According to my analysis 79% consumers preferred Bhilwara forpurchasing becaus where they think that it is only place for their clothes which satisfiedtheir all requirement related to fabric, price, quality etc. 57
  • 58. 9. Rank to following brand as per your preference ? ( 1 Being & 6 lowest) (A) BSL (B) Raymonds (C) OCM (D) Mayur (E) Suzuki (F) Vimal Number of consumersRating BSL Raymonds OCM Mayur Suzuki Vimal Total1 to 61 15 30 4 10 6 10 752 40 10 5 3 7 15 753 10 10 4 8 8 35 754 3 7 14 16 20 15 755 5 4 11 15 18 22 756 0 0 16 20 14 25 75 58
  • 59. 10. Which place is suitable for purchasing ? 80 70 60 50 Bhilwara 40 Chittorgarh 30 Nimbahera 20 Average 10 0 Retail Store Company Sale Outlet Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera AverageCategory % Person % Person % Person % PersonRetail 32 8 76 19 64 13 57 40storeCompany 52 13 20 5 24 6 32 24OutletSale 16 4 4 1 24 6 14 11Total 100 25 100 25 100 25 100 75Interpretation: 57% consumers goes to retail store for purchasing clothes because according totheir requirement they said to retailer and retailer display different attributes to them and they caneasily able to finally purchase the cloths. 59
  • 60. 11. How much brand of BSL are you aware with? (A) La Italia 60% (B) Geoffery Hammonds 80% 5 (C) BSL Suiting’s 90% (D) Shakuntalam 10% (E) Ambiance (Silk) 5%12. Kindly rate our services on various parameters by ticking ( ) on box eachhead:FEATURES No. Of consumers Outstanding Very Good Avg Good GoodQuality of Goods 25 13 12 15Brand Positioning 5 10 4 10Price 20 17 6 4Design $ Colour 6 10 10 5Packaging 4 5 10 10Advertising 10 8 23 11Availability 5 12 10 20Total 75 75 75 75 60
  • 61. CHAPTER-4SWOT ANALYSIS 61
  • 62. STRENGTHS:- BSL provides reasonable price and range to the consumers. Public recognize BSL due to is provide best quality.WEAKNESS:- Supply channel is not flexible. Anadequate advertisement done on T.V. Holdinds and banners are not provides to retailers in proper manner. Low budget for advertisement ( approx 4% to 5% of total turnover )OPPORTUNITY:- Advertisement frequency should be increase through T.V., Media, Banners, Holdings.THREATS:- BSL have only threats from its competitors so for this they have to maintain their quality, range and price. 62
  • 63. CHAPTER-5CONCLUSION 63
  • 64. Conclusion: 1. The project report covers 3 cities consumers i.e. bhilwara, chittorgarh, nimbahera perception regarding their preferences towards BSL. The final conclusion drawn from the graphs which shows that consumers are satisfied with BSL products. 2. According to survey I conclude that most of the consumers in 3 cities are influenced by advertising. 3. Most of the consumers purchase cloths from Bhilwara market because they think it is a place of cloths and they find different fabrics in various range, price, and quality. 4. According to survey in all the cities consumers think that BSL is best in its quality. 5. Almost consumers preferred BSL Suiting’s as a fabric brand in compare to other fabrics. 6. BSL suiting has their strength in lower and upper middle income group of the society. 7. Generally its products are easily available in majority of retail shops according to consumers. 64
  • 65. CHAPTER-6RECOMMENDATIONS AND SUGGESTIONS 65
  • 66. Suggestions:1. Holdings and banners which is provided to the retailers by the company according to my survey I saw that retailers are not using properly and they used as a waste material. So I want to suggest that they have to use this material in adequate manner.2. Product range should be provided in lower and medium range.3. Advertising should be done through media, news papers. 66
  • 67. CHAPTER-7APPENDIX 67
  • 68. QUESTIONNAIRE FOR CONSUMER PREFRENCESREGARDING BSL LTD.,BHILWARAName: Age:Contact No:Shop:1. How did you come to know about BSL? (A) Advertising (B) Media (C) Friends (D) News Paper2. What fabric you like? (A) Cotton (B) Linen (C) Lycra (E) Woollen (F) Silk3. Which fabric brand is most preferred by you? (A) BSL Suiting’s (B) Geoffrey Hammonds (C) La Italia4. For how long you are associated with this brand? (A) 6 months (B) 1 Year (C) 2 Years (D) 2 or more5. What special attribute your brand holds? (A) Price (B) Quality (C) Brand Positioning (D) Brand Design & Colour 68
  • 69. 6. BSL will be a better fabric if:(A) Quality (B) Price (C) Easy to Wash(D) Colour Range (E) Fabric Range (D) Availability7. Your clothing budget for a year is: (A) Up to 1500 (B) 1501 to 5000 (C) 5001 to 10000 (D) 10001 to 20000 (E) Above 200008. Which city do you think is best for clothing purchase? (A) Nimbahera (B) Chittorgarh (C) Bhilwara9. Rank to following brand as per your preference ? ( 1 Being & 6 Being lowest) (A) BSL (B) Raymond’s (C) OCM (D) Mayur (E) Suzuki (F) Vimal10. Which place is suitable for purchasing? (A) Retail Store (B) Company Outlet (C) Sale 69
  • 70. 11. How much brand of BSL are you aware with? (A) La Italia (B) Geoffrey Hammonds (C) BSL Suiting’s (D) Shakuntalam (E) Ambiance (Silk)12. Kindly rate our services on various parameters by ticking ( ) on box each head:FEATURES No. Of consumers Outstanding Very Good Avg Good GoodQuality of GoodsBrand PositioningPriceDesign $ ColourPackagingAdvertisingAvailabilityPlace:Date: Signature: 70
  • 71. CHAPTER-8BIBLIOGRAPHY 71
  • 72. Bibliography 1. http://www.lnjbhilwara.com/ 2. http://www.bhilspin.com/ 3. http://www.bslshuitings.com 72