Digital Marketing
Guide For
Alternative
Medical Practices

Presented by Shadi Ranks
Why is Digital
Marketing
Important to
your practice?
Does your waiting room ever look like this?
Digital Marketing Online






PPC (pay per click) Paid Advertising
SEO (Search Engine Optimization)
Social Media
Con...
PPC advertising is inexpensive especially for your niche of keywords
PPC is great way to kick start your exposure and gain...
Pay per click is a great option to capture additional clients each
month as your organic rankings improve
Optimize your website to rank better than your competitors in your area
Search Engine Optimization
strategies
ON PAGE SEO

OFF PAGE SEO

META AND OG TAGS

Social media signals

Structured sni...
Search Engine Optimization Solution?
Hire a consultant that specializes in SEO audits and have one done
on your site. Typi...
Social Media Marketing
Produce

Attract.

Engage.

Converse.

Convert.

Repeat
Social Media
Strategy
To Produce quality
relevant content that will
Attract current and potential
customers. Engage with t...
But which Social Media is
Right for You?
That depends on where your audience is.
How you should be using Social Media??

Use these for
branding and
awareness
SEO
Networking

Use these for lead
generation...
What are the biggest mistakes NDs make on Social Media?
1. Too many likes come from peers and not actual patients or
potential patients
2. Not enough engagement with the right au...
Email Marketing
Email is still strong and alive as far as reaching people and
attracting business.

A monthly newsletter...
What is it YOU need to do?
Write. Write. Write.
Then…..
Write some more
You need to be writing for your
blog, engaging your social
community, writing...
Network with peers
and practitioners in
similar fields.
By sharing and developing content on
each other’s website you will...
Join groups on LinkedIn
for Business owners and Professionals
in your local area.
LinkedIn provides a great resource to re...
Make sure your local search listing
are correct
MAKE SURE YOUR GOOGLE,
YAHOO, YELP BUSINESS
LISTINGS ARE CORRECT

SET UP P...
Develop Content
Hire a consultant and freelancers to develop pictures, graphs,
write additional articles, produce videos, ...
And Never Give Up
For more information.
Drop us a line
sk@shadiranks.com
(720) 690-7629

Everything Internet Marketing
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Digital marketing guide for alternative medical practices

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A brief introduction into how digital marketing can help improve an alternative medical practice's brand awareness and lead generation

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Digital marketing guide for alternative medical practices

  1. 1. Digital Marketing Guide For Alternative Medical Practices Presented by Shadi Ranks
  2. 2. Why is Digital Marketing Important to your practice?
  3. 3. Does your waiting room ever look like this?
  4. 4. Digital Marketing Online      PPC (pay per click) Paid Advertising SEO (Search Engine Optimization) Social Media Content Development and Strategy Email Marketing
  5. 5. PPC advertising is inexpensive especially for your niche of keywords PPC is great way to kick start your exposure and gain momentum SEO takes time . PPC is immediate
  6. 6. Pay per click is a great option to capture additional clients each month as your organic rankings improve
  7. 7. Optimize your website to rank better than your competitors in your area
  8. 8. Search Engine Optimization strategies ON PAGE SEO OFF PAGE SEO META AND OG TAGS Social media signals Structured snippet tags Inbound Links Social Icons Media Mentions Layout and Design Local search and Reviews Blog and content Paid Advertising Image, Video, and file Optimization Email Marketing URL Duplicate content and broken Links
  9. 9. Search Engine Optimization Solution? Hire a consultant that specializes in SEO audits and have one done on your site. Typical audits cost between $99-$499.
  10. 10. Social Media Marketing Produce Attract. Engage. Converse. Convert. Repeat
  11. 11. Social Media Strategy To Produce quality relevant content that will Attract current and potential customers. Engage with them on social media and Converse about topics. Look for opportunities and Convert to paying customers. Repeat
  12. 12. But which Social Media is Right for You?
  13. 13. That depends on where your audience is.
  14. 14. How you should be using Social Media?? Use these for branding and awareness SEO Networking Use these for lead generation Networking
  15. 15. What are the biggest mistakes NDs make on Social Media?
  16. 16. 1. Too many likes come from peers and not actual patients or potential patients 2. Not enough engagement with the right audience 3. Limited inducements to attract new patients 4. Not using social marketing to sell business 5. Not developing the right contacts on LinkedIn 6. Not using social media to advertise seminars and speaking engagements
  17. 17. Email Marketing Email is still strong and alive as far as reaching people and attracting business. A monthly newsletter should be the minimum. Use email to communicate new services and attract potential patients
  18. 18. What is it YOU need to do?
  19. 19. Write. Write. Write. Then….. Write some more You need to be writing for your blog, engaging your social community, writing an eBook, sharing remedies. Whatever it is you need to be writing all the time. The most basic way to market your practice online is through writing of articles.
  20. 20. Network with peers and practitioners in similar fields. By sharing and developing content on each other’s website you will develop a broader point of view for visitors as well as drive traffic. Share the cost of a press release that mentions both of your practices Share the cost of videos, graphics, slide share, infographic and any other form of content
  21. 21. Join groups on LinkedIn for Business owners and Professionals in your local area. LinkedIn provides a great resource to reach business leaders in your local community who can be potential channel partners
  22. 22. Make sure your local search listing are correct MAKE SURE YOUR GOOGLE, YAHOO, YELP BUSINESS LISTINGS ARE CORRECT SET UP PROACTIVE SYSTEMS FOR PATIENTS TO PROVIDE REVIEWS ONLINE
  23. 23. Develop Content Hire a consultant and freelancers to develop pictures, graphs, write additional articles, produce videos, polls, surveys
  24. 24. And Never Give Up
  25. 25. For more information. Drop us a line sk@shadiranks.com (720) 690-7629 Everything Internet Marketing

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