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How Social Networking, Mobile Computing  & the Millennial Workforce Will Shape Corporate America<br />Shadrach White<br />...
The Different Generations<br />WWII Generation<br />Born before 1940<br />Baby Boomers<br />Born 1940-1960<br />Generation...
iPad<br />iPhone<br />Blackberry<br />Mini PC<br />
Internet? Intranet? Wiki? Search?<br />
“The Pyramid”<br />SEO<br />Static<br />Content<br />
Why Adopt a Web 2.0 Strategy?<br />Connect<br />Collaborate<br />Insight<br />Break down walls<br />Reduce duplication<br ...
Every Organization Has the Following<br />Not-yet-captured intellectual property<br />Unstructured information<br />Unnece...
Unnecessary duplication
Unnecessary duplication
Unnecessary duplication
Unnecessary duplication
Unnecessary duplication</li></li></ul><li>Primary Reason to Embrace Social Media<br />To capture intellectual property!<br />
Best Practices & Adoption<br />Executive support<br />Use social media tactically<br />Participate<br />Use for pre-launch...
Social Media Governance<br /><ul><li>Policies
Roles
Author
Editor
Approver
Workflow
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Social Media & Millennial Workforce in Corporate America

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During the hour we will examine how social networking sites like LinkedIN, Facebook & MySpace, together with Mobile Devices like the iPhone, Blackberry & Netbooks, are shaping the way information is created and disseminated. Like cell phones, email and the Internet, social media has the capacity to transform our work environment and processes. Our future business success will depend on how we embrace this new media and leverage the newest generation entering the workforce—Millennials (or Gen Y).

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  • Discuss a little about what was covered in Part I: Workplace is changing – now includes all different generations WWII Generation – people who were born before 1940 Baby Boomers – (1940 – 1960) Generation X – (1960 – 1980) Generation Y or Millennials – (1980 – 2000) Different methods of getting information Mobile phones ComputersNetBooks Desire to utilize social networks to gather and distribute information No way to really capture and archive that information People want to get information at the click of a button. They don’t want to pick up the phone and call around
  • Millennials: How They Communicate Discuss the new technology that Millennials are using BlackBerry – mobile device, Internet browser, email Mini PCs – smaller version of a laptop that is more like a mixing studio. Can do word processing, email, etc.iPhone – mobile device, Internet browser, email, music device, multiple apps Pocket PC Desire to utilize social networks to gather and distribute information No way to really capture and archive that information People want to get information at the click of a button. They don’t want to pick up the phone and call around
  • Do you have an Internet site?Do you have an Intranet site?Do you use a Wiki?Do you use Search Engines?Outlook is your de-facto collaboration tool
  • Social interaction for information sharing is valuable and exists alreadyIts time to go to the next level, your employees are already connecting Feel more connected to your staff, colleagues and management Foster communication and collaboration Provide insight into your organization’s culture Break down the cubicle mentality Reduce information duplication and wheel building Empower individual thought and idea sharing Generate useful feedback
  • Major Reasons to allow Social Networking:Blogs provide a corporate communications platform that can be archivedWiki’s provide an organic information libraryDocument collaboration engages people and promotes teamworkSocial interaction connects people and creates communal interactionSearching, Archiving and repurposing of content becomes a powerful tool for the whole enterpriseBlogs as Intellectual Property Corporate blogs collect knowledge over timeWhen someone retires or leaves the company, that individual’s point of view is kept The collective knowledge builds over timeEasier for employees to communicateA way to get information to constituents, shareholders, interested publics, etc.A way to collaborate and share documents and ideas
  • Active &amp; visible executive support Apply tactical business uses to social media Be a visible participant Market as ongoing campaign well before launch Change management should be 50% of the effort Make adoption viral Involve and engage tenured employees New hires start by building a Social profile Contests, make it fun
  • Develop information sharing policies Blogging roles &amp; workflow Enterprise taxonomy Enterprise metadata &amp; tagging model/terms Roles: Author - can create blog posts, and edit their own blog posts and save them as drafts, but cannot post them. Editor - has all privileges of Author, plus can see all of the draft posts by all of the blog authors and can approve them. Approver - has all privileges of Editor, but can post approved blog posts. Workflow:  After a blog author has created a new blog article, they can choose to save it as a draft, or when they are done submit it for approval. When a blog article is submitted, the editor receives notification. They then review the blog article for accuracy, grammar, adherence to company messaging, etc. They can then choose to either edit it themselves, bounce it back to the author for further work, or approve it. When a blog article is approved, the Approver receives notification. They can then either immediately post the blog article, or set it for posting at a later day and time.http://lithosphere.lithium.com/t5/Suggest-Your-Ideas/Need-a-better-blogging-workflow/idi-p/2986;jsessionid=72815B3A944B59AF6F57990618AFEA8F
  • Corporate Disclaimer Workplace etiquette Encourage comments and respond Conversational writing style Point of view Be creative and original Don’t plagiarize, give credit Incorporate hyperlinks, photos &amp; diagrams
  • A recent cross-industry survey of 472 executives by the Economist Intelligence Unit of the professional services firm KPMG found less than half of all respondents had policies against unauthorized access to Web 2.0 sites by employees.Only 28% include Web 2.0 in their risk management process.Conclusion: Businesses need to assess the benefit of having a company group on sites like Facebook or LinkedIn. They also need to make sure that HR creates a policy on Web 2.0 use and employs software to monitor where the company names appear on the Internet.Many companies are simply ignoring the issue. “They will only work out their response when faced with the first problem, and they are having to take drastic action that could have been avoided by early intervention,” says a paper on the use of social networking sites recently published by the Trades Union Congress.**Another option is using programs made for businesses to allow employees to utilize collaborative tools
  • Modern ECM platforms provide Social computing frameworks Enables governance and information security Designed specifically for business use Open API’s allow for IntegrationSocial networks built specifically for businesses (SharePoint, Beehive, etc.) provide the same benefits of consumer-based solutions along with these additional benefits: Offers social computing behind the firewall Better protects confidential, internal information Follows corporate security and access protocols Designed specifically for business purposes Integrates easily with other internal systems Standardizes social networking for lower IT support costs
  • Oracle Beehive Brings together time and task management, email, team discussions, team workspaces, instant messaging (IM), document management, voice and web conferencing, voicemail, and presence into one platform Enables a secure collaboration space Users can collaborate beyond organizational boundaries Provides individuals personal workspaces that allow them to access these collaborative servicesFeatures Unified services Messaging, Email Time management, calendar Instant messaging, presence Task management Documents Web/voice conferencing Mobile access Voice mail, telephony Dedicated team tools Provide context for teams to collaborate Provide centralized membership management Integrate with Microsoft Outlook and Exchange Integrate with Microsoft Explorer Open platform Standard protocol access BPEL workflow Model and reuse real-world business processes Built for the enterprise Central security, audit and policy management Coexist with legacy messaging systems Flexible deployment optionsBenefits of BeehiveSingle integrated collaboration system Increase team efficiency across a variety of activities Improve quality of interactions across the value chain Enrich individual productivity by surfacing collaboration and content into familiar tools Enhance IT responsiveness to LOB requirements Leverage existing IT investments in security and directory infrastructure Improve process and project cycle times Reduce IT training costs Reduce cost of collaborative infrastructure Improve governance and compliance processes
  • Microsoft SharePointGeneral Info:Changing workplace demographics – multiple generationsNeed for collaborative toolsToo much time spent on searchCollective knowledge is important – when an employee leaves your company, retires, etc.Learn job roles, responsibilities, work duties, other tasks performed by previous employeeCorporate social networks build business communitiesFind skill sets, talent and knowledge regardless of where it’s located in the worldQuick access to information allows users to be more efficientIdea-sharing through community interactionsEmployees can feel like their ideas will make a differenceSoftware costs are typically less than other planning, customization, training and rolling out costsConnect PeopleDiverse capabilities Allows users to be productive regardless of deviceIntegration with Office 2010Easy to edit and publish SharePoint sitesCut CostsConsolidation of business productivity solutions onto SharePoint 2010Deploy any integrated capabilities and new tools to intranet, extranet and Internet sitesMore efficient – utilizing one platformIT can choose to deploy on-premises or in the cloudEnhanced ability for IT to support any scenario efficiently while optimizing resources Rapid Response to Business NeedsEnables users to customize the platform and deploy solutions Tools and capabilities for maximizing investments and knowledgeIntegration with Visual Studio 2010Rely on existing programming to make SharePoint and richer platform and increase qualityUsers can interact with LOB data, put it on their SharePoint sites, analyze and update, reflected in their external data source – ERP and CRM systems
  • IBM Lotus Quickr Info: Content Libraries Help you organize and share content for projects, teams and yourself Can set up content libraries for all documents and rich media files Use check-in and check-out, version control and other tools for content managementAccess Content in Lotus Quickr Libraries from:Microsoft Office softwareMicrosoft Outlook software IBM Lotus Notes software IBM Lotus Sametime software IBM Lotus Symphony software Microsoft Windows ExplorerTeam PlacesCustomize with: Team blogs WikisTeam calendars  Discussion forumsOther collaboration tools for managing projectsConnectorsProvide easy integration with everyday applications Access content and collaborate from where you are without switching applicationsCan move Lotus Notes or Microsoft Outlook attachments to a Lotus Quickr library and send a link instead of large emailsTemplates Create templates for best practicesUse templates to start up a new project – instead of starting from scratch Utilize templates that come with the software, as well as create your ownCan download templates from IBMPersonal File Sharing – Lotus Quickr EntryPublish content to your own, personal file sharing area and share with others Choose who has access to your documents – few people, whole team, entire organization Includes connectors so you can upload content from your popular applications
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  • Transcript of "Social Media & Millennial Workforce in Corporate America"

    1. 1. How Social Networking, Mobile Computing & the Millennial Workforce Will Shape Corporate America<br />Shadrach White<br />Chief Technology Officer<br />ImageSource<br />
    2. 2. The Different Generations<br />WWII Generation<br />Born before 1940<br />Baby Boomers<br />Born 1940-1960<br />Generation X<br />Born 1960-1980<br />Generation Y (Millennnials)<br />Born after 1980<br />
    3. 3. iPad<br />iPhone<br />Blackberry<br />Mini PC<br />
    4. 4. Internet? Intranet? Wiki? Search?<br />
    5. 5. “The Pyramid”<br />SEO<br />Static<br />Content<br />
    6. 6. Why Adopt a Web 2.0 Strategy?<br />Connect<br />Collaborate<br />Insight<br />Break down walls<br />Reduce duplication<br />Empower idea sharing<br />Feedback<br />
    7. 7. Every Organization Has the Following<br />Not-yet-captured intellectual property<br />Unstructured information<br />Unnecessary duplication<br /><ul><li>Unnecessary duplication
    8. 8. Unnecessary duplication
    9. 9. Unnecessary duplication
    10. 10. Unnecessary duplication
    11. 11. Unnecessary duplication
    12. 12. Unnecessary duplication</li></li></ul><li>Primary Reason to Embrace Social Media<br />To capture intellectual property!<br />
    13. 13. Best Practices & Adoption<br />Executive support<br />Use social media tactically<br />Participate<br />Use for pre-launch marketing<br />Invest in change management <br />Make adoption viral<br />Engage tenured employees<br />New hire profiles<br />Make it fun!<br />
    14. 14. Social Media Governance<br /><ul><li>Policies
    15. 15. Roles
    16. 16. Author
    17. 17. Editor
    18. 18. Approver
    19. 19. Workflow
    20. 20. Taxonomy
    21. 21. Define terms
    22. 22. Metadata
    23. 23. Tagging</li></li></ul><li>Blogging Best Practices<br />Corporate Disclaimer<br />Business (not personal)<br />Encourage response<br />Conversational <br />Originality<br />Give credit where due<br />Hyperlinks, photos, diagrams, etc.<br />
    24. 24. Social Media Dangers<br />Less than 50% have Web 2.0 policies <br />Only 28% include Web 2.0 in Risk Management<br />“They will only work out their response when faced with the first problem, and they are having to take drastic action that could have been avoided by early intervention.”<br />
    25. 25. Social Media Platforms<br />ECM platform<br />Governance<br />Security<br />Business oriented<br />Can integrate<br />
    26. 26. Oracle Beehive<br />
    27. 27. Microsoft SharePoint<br />
    28. 28. IBM Lotus Quickr<br />
    29. 29. ILINX® Export Twitter Configuration<br />
    30. 30.
    31. 31. Join Us for Nexus ’10<br />ECM Solutions Conference<br />
    32. 32. Nexus ’10 – Value Across Industries<br /><ul><li>What: Nexus ’10 – ImageSource’s annual ECM Solutions Conference
    33. 33. Who: Any IT Professional
    34. 34. When: November 4-5, 2010
    35. 35. Where: Meydenbauer Center – Bellevue, Washington
    36. 36. Nexus is the perfect conference for anyone looking to network with people who have implemented ECM solutions and also with the people who are utilizing the systems.</li></li></ul><li>
    37. 37. Let’s Collaborate!<br />
    38. 38. Kristina Parma<br />KristinaP@ImageSourceInc.com<br />(360) 943-9273<br />http://imagesourceinc.com<br />
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