The Magical Mystery Link Removal Tour

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Sha Menz from rmoov and Martin Woods, Head of Search at Blueclaw Media shared a range of tips and techniques in the rmoov Workshop at ionSearch in Leeds.

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The Magical Mystery Link Removal Tour

  1. 1. Rmoov WorkshopGet on Board for the Magical MysteryLink Removal Tour18th April 3:50pm – 4:35pmSha MenzRmoov@ShahMenzMartin WoodsBlueclaw@mocwoods
  2. 2. Unnatural Links Warning– did you get one?18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods• Have you had one ofthese?• If you haven’t don’tthink you’ve got awaywith it!• Could you still get onein Penguin round 4?
  3. 3. Data Collection• Where to find linkdata• How to handle linkdata – Excel• Keep a record ofyour data sets, trynot to delete data itmay be helpful later18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
  4. 4. Data Analysis• Automated vsEyes on sites• How long does ittake and why?• Scaling Analysis –be careful• Segmenting typesof links18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
  5. 5. Data Processing18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods• Research (client folders, SEO reports, ex-employee emails, old servers…)• Accessing contact information (WhoIs, Country Specific Registries, linksto other sites or profiles owned by the webmaster, Check the site forContact & About Us pages and don’t forget to check those footers!
  6. 6. Webmasters aren’t the onlyones who exhibit evasivebehaviours!18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods• Some Registrars are also exhibiting behaviours designed to avoid linkremoval outreach• Be aware of these – a few of my favourites!
  7. 7. Launch Outreach• Create templates –remember you arerepresenting a brand, behuman, be nice, suck it upif needed• Check that everything issetup OK, test this onyourself!• Make sure you have aworking email inbox for theemail address• Hit the button on youremail campaign18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
  8. 8. Monitoring & Managingthe campaign• Regularly check your emails– respond within 3 hoursideally!• Keep notes• Respond if necessary –KEEP YOUR COOL18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
  9. 9. Disavow & Reconsideration• When is it time to use Disavow?• How do I use Disavow?• Tip - Has to be UTF8 or 7-bit ASCII• Tip – It’s an over-write not anupdate• Tip – How long should you waitafter Disavowing before submittinga reconsideration request toGoogle? No agreement here.We wait 7-10 days• Reconsideration Check list – seermoov website18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods7 bit ASCII!???
  10. 10. If you get this…18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
  11. 11. • It can typically take 4 -7requests• It’s hard work• It’s tedious• But… it’s worth doing18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods
  12. 12. Remember – most peopleare nice18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods"We stopped ohyeh.net becauseGoogle did not like the way sites werelinked to in our site.(Googles newpolicy)And we did not want to harm thesites that trusted us!"
  13. 13. A final thought… shouldGoogle give itself a penalty?18th April 2013 - Rmoov WorkshopSha Menz & Martin WoodsLots of sites now offermulti site/domain removalsystems requiring paymentssuch ashttp://deletebacklinks.com/Google.co.uk is also in a lotof these, should Google giveitself penalties as well?
  14. 14. Q & A18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

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