Link Removal Basics - Getting Started with rmoov

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In this Getting Started Webinar we take a look at what you need to know before you start removing links

In this Getting Started Webinar we take a look at what you need to know before you start removing links

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  • 1. Presenter: Sha Menz Brought to you by: Rmoov & Web Based Innovations http://www.slideshare.net/ShaMenz/rmoov-webinar-november-8th-2013 Twitter: #rmoovinar @ShahMenz http://www.rmoov.com @rmoov
  • 2. Perhaps there’s a Penguin lurking nearby... Twitter: #rmoovinar @ShahMenz http://www.rmoov.com @rmoov
  • 3. Understanding your Problem Twitter: #rmoovinar @ShahMenz @rmoov
  • 4. When there’s a Penguin at the door What is it and why does it matter? Penguin is an Algorithmic “filter”. It’s aimed at punishing linking tactics which are intended to manipulate Search Engine results. Penguin changes will occur when the filter is updated an/or when data is refreshed . What should I do?  Clean up the problems  Monitor future updates  Don’t forget On-Site Manipulation issues! Twitter: #rmoovinar @ShahMenz @rmoov
  • 5. Understanding your Problem Twitter: #rmoovinar @ShahMenz @rmoov
  • 6. Understanding your Problem Twitter: #rmoovinar @ShahMenz @rmoov
  • 7. Understanding your Problem What is a manual action? A Manual Penalty, or “manual Spam action” is applied by the Webspam Team. Google does use the algorithm to flag sites for manual review. It is entirely normal to feel crushed! What should I do?  Learn how to identify the reason for the penalty Become an expert on Google’s Webmaster Quality Guidelines!  Fix all of the problems  Lodge a Reconsideration request https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771 Remember, unnatural links are not the only reason for a manual action!! Twitter: #rmoovinar @ShahMenz @rmoov
  • 8. Understanding your Problem Manual Actions due to Unnatural links to your site What should I do?  Be Honest, first with yourself, and ultimately with Google!  Don’t be overcome by feelings of powerlessness! You must keep your eye on the ball!  Learn how to identify unnatural links  Make a good faith effort to Remove offending links  Document every step of the process  Provide clear evidence for decisions you have made  Clean up On-Site Manipulation issues  Lodge a Reconsideration request http://www.seomoz.org/blog/identifying-link-penalties-in-2012 Twitter: #rmoovinar @ShahMenz @rmoov
  • 9. How do I Find Links to My Site? Use as many sources as possible Google Webmaster Tools is the most obvious place to start, but there are many other places to look for link data Try these: • Open Site Explorer opensiteexplorer.org • Majestic SEO www.majesticseo.com • Ahrefs ahrefs.com/ • Bing Webmaster Tools webmasters.bing.com • Google Analytics Referral Data • Old work reports from previous SEO vendors Twitter: #rmoovinar @ShahMenz @rmoov
  • 10. Which Links to Remove? Read the Google Webmaster Quality Guidelines CAREFULLY The guidelines have been updated recently, and now provide more information about the issues that Google is on the lookout for. Pay particular attention to the Guideline on “Link Schemes” https://support.google.com/webmasters/answer/66356 Be on the lookout for these:  Sitewide footer & Blogroll Links  Over-use of exact match anchor text  Comment Spam  Being seen in Bad Neighborhoods  Over-use of Article marketing In a Nutshell: If it was “created” rather than “earned” it is not natural Twitter: #rmoovinar @ShahMenz @rmoov
  • 11. Analyzing Your Backlink Profile Link analysis should be done by humans, with eyes on sites. There are lots of helpful resources available. This one from bruceclay.com is good for beginners. http://www.bruceclay.com/blog/2012/06/link-removal-flowchart/ Twitter: #rmoovinar @ShahMenz @rmoov
  • 12. Analyzing Your Backlink Profile Links that do not pass PageRank are not affecting algorithmic assessment of your site You can prevent PageRank from passing in two ways:  Add a rel= “nofollow” attribute to the <a> tag Some other examples you may see: rel= “ external nofollow” rel= “ me nofollow”  Redirect the links to an intermediate page that is blocked from search engines with a robots.txt file More about rel= “nofollow” Twitter: #rmoovinar @ShahMenz @rmoov
  • 13. Analyzing Your Backlink Profile Do Not turn your Link Removal campaign loose without checking Analytics referral traffic! Check top referring domains for matches against links identified as unnatural. If there are unnatual links in your list that are bringing you referrals, make sure those links are protected by requesting a “nofollow”. Twitter: #rmoovinar @ShahMenz @rmoov
  • 14. Presenter: Sha Menz Brought to you by: Rmoov & Web Based Innovations Twitter: #rmoovinar @ShahMenz http://www.rmoov.com @rmoov
  • 15. Using Rmoov...  Setting up your Campaign  Pulling & Editing Domain Contact information  Managing Contact methods  Working with emailed Responses  Choosing the level of automation you want  Adding Notes to Domains  rmoov Webmaster Verified Domains  Submitting forms  Disavow Report  Campaign Summary Report Twitter: #rmoovinar @ShahMenz @rmoov
  • 16. Presenter: Sha Menz Brought to you by: Rmoov & Web Based Innovations http://www.slideshare.net/ShaMenz/rmoov-webinar-november-8th-2013 Twitter: #rmoovinar @ShahMenz http://www.rmoov.com @rmoov