Social Media Pres
ence
September 2009

T h e B e gin ni n g
• Personal passion
• Growing popularity & the
potential power
• Listening!
• Perfect fit
• Developed our Intention

O ur Int e n tio n
“Create a strong group
of brand ambassadors
through authentic,
transparent, real-time and
two-way communication.”

Twitter & Facebo
ok
@souplantation www.facebook.com/souplantation
Launched November 2008 Launched April 2009
over 7,000 Fans over 24,000 Fans

In t e gr a ti o n
• Integration: email, web, advertising, PR, community,
& social.
• Bloggers

Our First Campaig
n: PUCKER FACE!

July Campaign: SA
LAD FACE!
Facebook Direct Mail Email & Online

August & Septemb
er: STAYCATION!
Facebook Online & Email Twitter

October: crEATe
!
Facebook Mail Website & Email
In-Store
Do you blend two soups together to make your own creation?
How about adding Mac & Cheese to your chili?
Or maybe you add granola & honey to our
vanilla frozen yogurt to make “fried” ice cream...
Enter our “crEATe” contest
October 1-31! Details on back!
You could win free meal passes and
have your creation featured in our ads!

W h a t ’s N e x t ?
• Website Redesign
• Holiday Gift Card Promotions
• Listen, build relationships and
provide value.

T h a nk yo u!
Souplantation & Sweet Tomatoes
www.souplantation.com
@souplantation
facebook.com/souplantation
Erika DiProfio
@diprofio24
ediprofio@gardenfreshcorp.com
Ginger Anderson
@gingeranderson
ganderson@gardenfreshcorp.com