Twitter Immersion Course:
From Novice to Expert in a 2-Hour Workshop

#TweetNY

Sandra Fathi
President, Affect Strategies
...
Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Microblogging



 » Blogging in short form

 » Similar to texting

 » Ability to send and receive messages

 » Ability to ...
Twitter




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Microblogging: Twitter




 Image Source: Caroline-Middlebrook.com



       Affect Strategies                  PROPRIETAR...
Plurk




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Jaiku




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Yammer




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
A Little Birdie is Born




 » Side project of Jack Dorsey’s in March
  2006 while at Obvious

 » Prototype within 2 weeks...
Twitter Traffic




    Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Tweet Stats




   70% of Twitter users joined in 2008

   5-10,000 new accounts opened per day

   35% of Twitter users h...
Defining Moments



                       March 2007: Authorities use Twitter to help track California
                  ...
10 Reasons to Tweet



        1.        Generate Awareness
        2.        Seek & Create Media Opportunities
        3....
Twitter




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
The Tweet is Born




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
The Basics



   Tweet: Message – 140 Characters
   Twitter Handle: @sandrafathi
   Retweet (RT): Resending a message from...
Finding Friends



   Search for people
   Search for keywords
   Search for geography
   Import contacts
   Follow who yo...
Twitterverse




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Twitter Tourettes




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Twitter Addiction




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
What you say….




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Twitter Drives Traffic:
TechAffect.com




    Affect Strategies   PROPRIETARY & CONFIDENTIAL   2/26/2009
Rules of Engagement




 » Why are you tweeting?

 » Do you have an agenda?

 » Who are you listening to?

 » Why are your...
Beyond the Tweet



» Listening, Learning

» Brand Building

» Customer Service

» Crowd Sourcing




   Affect Strategies...
Twitter Guides



   Brian Solis: PR 2.0
   http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm


   Pis...
Contact Information & Resources:
          Sandra Fathi
          sfathi@affectstrategies.com
          212 398 9680

    ...
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Twitter Immersion Workshop: From Novice to Expert (PRSA-NY)

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Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop. (This PPT was accompanies by a live presentation and demonstration.)

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  • Twitter Immersion Workshop: From Novice to Expert (PRSA-NY)

    1. 1. Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop #TweetNY Sandra Fathi President, Affect Strategies PRSA-NY Workshop, February 25, 2008, New York Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    2. 2. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    3. 3. Microblogging » Blogging in short form » Similar to texting » Ability to send and receive messages » Ability to follow and be followed » Archive information » Multiple delivery mechanisms » Conversations and interactivity Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    4. 4. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    5. 5. Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    6. 6. Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    7. 7. Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    8. 8. Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    9. 9. A Little Birdie is Born » Side project of Jack Dorsey’s in March 2006 while at Obvious » Prototype within 2 weeks » Public launch in Aug 2006 co- Twitter co-founders Evan Williams, Jack » Twitter Inc. May 2007 Dorsey, and Biz Stone. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    10. 10. Twitter Traffic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    11. 11. Tweet Stats 70% of Twitter users joined in 2008 5-10,000 new accounts opened per day 35% of Twitter users have 10 followers or less 9% of Twitter users follow no one at all Strong correlation between number of people you follow and number that follow you Source: Hubspot ‘State of Twittersphere Dec. 2009’ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    12. 12. Defining Moments March 2007: Authorities use Twitter to help track California wildfires. The LAFD now routinely Twitters major events as online public service announcements. Recent example: L.A.'s July 29 earthquake. April 2007: The Obama campaign begins sending quot;tweetsquot; to supporters. Messages are mostly updates about events, speeches, etc. No word on whether the Senator personally Twitters. T- June 2008: Jon Stewart says the T-word. The TV host/generational icon utters a throwaway line to set up some joke about news ubiquity (quot;Twitter, which I'm told is a real thing ...quot;), thus validating a new era in communications. Source: Fortune Magazine Aug. 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    13. 13. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    14. 14. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    15. 15. The Tweet is Born Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    16. 16. The Basics Tweet: Message – 140 Characters Twitter Handle: @sandrafathi Retweet (RT): Resending a message from someone else to your followers Message: Direct message (private) from one Twitterer to another Nudge: Prompt someone to Tweet Hashtag: #eventname Easy search for events/topic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    17. 17. Finding Friends Search for people Search for keywords Search for geography Import contacts Follow who your friends follow #Fridayfollow Third-party applications Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    18. 18. Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    19. 19. Twitter Tourettes Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    20. 20. Twitter Addiction Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    21. 21. What you say…. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    22. 22. Twitter Drives Traffic: TechAffect.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    23. 23. Rules of Engagement » Why are you tweeting? » Do you have an agenda? » Who are you listening to? » Why are your talking to? » Do they care? » How will you keep them engaged? » How are you leveraging your Twitter activity? Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    24. 24. Beyond the Tweet » Listening, Learning » Brand Building » Customer Service » Crowd Sourcing Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    25. 25. Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistachio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
    26. 26. Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009
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