Twitter Immersion Workshop: From Novice to Expert (PRSA-NY)

Twitter Immersion Course: From Novice to Expert in a 2-Hour Workshop #TweetNY Sandra Fathi President, Affect Strategies PRSA-NY Workshop, February 25, 2008, New York Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Microblogging » Blogging in short form » Similar to texting » Ability to send and receive messages » Ability to follow and be followed » Archive information » Multiple delivery mechanisms » Conversations and interactivity Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

A Little Birdie is Born » Side project of Jack Dorsey’s in March 2006 while at Obvious » Prototype within 2 weeks » Public launch in Aug 2006 co- Twitter co-founders Evan Williams, Jack » Twitter Inc. May 2007 Dorsey, and Biz Stone. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitter Traffic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Tweet Stats 70% of Twitter users joined in 2008 5-10,000 new accounts opened per day 35% of Twitter users have 10 followers or less 9% of Twitter users follow no one at all Strong correlation between number of people you follow and number that follow you Source: Hubspot ‘State of Twittersphere Dec. 2009’ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Defining Moments March 2007: Authorities use Twitter to help track California wildfires. The LAFD now routinely Twitters major events as online public service announcements. Recent example: L.A.'s July 29 earthquake. April 2007: The Obama campaign begins sending quot;tweetsquot; to supporters. Messages are mostly updates about events, speeches, etc. No word on whether the Senator personally Twitters. T- June 2008: Jon Stewart says the T-word. The TV host/generational icon utters a throwaway line to set up some joke about news ubiquity (quot;Twitter, which I'm told is a real thing ...quot;), thus validating a new era in communications. Source: Fortune Magazine Aug. 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

The Tweet is Born Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

The Basics Tweet: Message – 140 Characters Twitter Handle: @sandrafathi Retweet (RT): Resending a message from someone else to your followers Message: Direct message (private) from one Twitterer to another Nudge: Prompt someone to Tweet Hashtag: #eventname Easy search for events/topic Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Finding Friends Search for people Search for keywords Search for geography Import contacts Follow who your friends follow #Fridayfollow Third-party applications Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitter Tourettes Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitter Addiction Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

What you say…. Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitter Drives Traffic: TechAffect.com Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Rules of Engagement » Why are you tweeting? » Do you have an agenda? » Who are you listening to? » Why are your talking to? » Do they care? » How will you keep them engaged? » How are you leveraging your Twitter activity? Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Beyond the Tweet » Listening, Learning » Brand Building » Customer Service » Crowd Sourcing Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistachio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 2/26/2009

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Twitter Immersion Workshop: From Novice to Expert (PRSA-NY)

by Sandra Fathi on Feb 26, 2009

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Twitter Immersion Workshop: From Novice to Expert (PRSA-NY) — Presentation Transcript