Twitter 101



Sandra Fathi
President, Affect Strategies
PRSA-NY Workshop, June 1,2009, New York


   Affect Strategies   ...
Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
What: Microblogging



 » Blogging in short form

 » Similar to texting

 » Ability to send and receive messages

 » Abili...
Twitter




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
How: Microblogging:
Twitter




 Image Source: Caroline-Middlebrook.com



       Affect Strategies                  PROPR...
Plurk




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Jaiku




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Yammer




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
A Little Birdie is Born




 » Side project of Jack Dorsey’s in March
  2006 while at Obvious

 » Prototype within 2 weeks...
Twitter Traffic




    Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Twitter vs. Facebook vs.
YouTube vs. LinkedIn




    Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Tweet Stats




   75% of Twitter users joined in 2009*

   10,000 new accounts opened per day

   35% of Twitter users ha...
10 Reasons to Tweet



        1.        Generate Awareness
        2.        Seek & Create Media Opportunities
        3....
Twitter: Components
of an Account




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
The Tweet is Born




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
The Basics



   Tweet: Message – 140 Characters
   Twitter Handle: @sandrafathi
   Retweet (RT): Resending a message from...
Finding Friends



   Search for people
   Search for keywords
   Search for geography
   Import contacts
   Follow who yo...
Twitterverse




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Desktop App:
TweetDeck




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Web-based App:
HootSuite




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Twitter Drives Traffic:
TechAffect.com




    Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Rules of Engagement




 » Why are you tweeting?

 » Do you have an agenda?

 » Who are you listening to?

 » Why are your...
Media on Twitter



   www.wefollow.com
   www.journalisttweets.com
   http://prsarahevans.com/mediaontwitter/
   www.vocu...
Twitter Guides: Mashable




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   6/2/2009
Twitter Guides II



    Brian Solis: PR 2.0
    http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm


 ...
Contact Information & Resources:
          Sandra Fathi
          sfathi@affectstrategies.com
          212 398 9680

    ...
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Twitter 101 Workshop for Public Relations and Marketing Professionals

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PRSANY Twitter 101 Workshop for Public Relations & Marketing presented on 6/1/2009 at Bloomberg in NYC. Covers the basic how-to of Twitter for the novice and third-party Twitter tools for efficiency and productivity.

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  • Twitter 101 Workshop for Public Relations and Marketing Professionals

    1. 1. Twitter 101 Sandra Fathi President, Affect Strategies PRSA-NY Workshop, June 1,2009, New York Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    2. 2. Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    3. 3. What: Microblogging » Blogging in short form » Similar to texting » Ability to send and receive messages » Ability to follow and be followed » Archive information » Multiple delivery mechanisms » Conversations and interactivity Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    4. 4. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    5. 5. How: Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    6. 6. Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    7. 7. Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    8. 8. Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    9. 9. A Little Birdie is Born » Side project of Jack Dorsey’s in March 2006 while at Obvious » Prototype within 2 weeks » Public launch in Aug 2006 co- Twitter co-founders Evan Williams, Jack » Twitter Inc. May 2007 Dorsey, and Biz Stone. Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    10. 10. Twitter Traffic Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    11. 11. Twitter vs. Facebook vs. YouTube vs. LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    12. 12. Tweet Stats 75% of Twitter users joined in 2009* 10,000 new accounts opened per day 35% of Twitter users have 10 followers or less 9% of Twitter users follow no one at all Strong correlation between number of people you follow and number that follow you Source: Hubspot ‘State of Twittersphere Dec. 2009’ Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    13. 13. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    14. 14. Twitter: Components of an Account Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    15. 15. The Tweet is Born Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    16. 16. The Basics Tweet: Message – 140 Characters Twitter Handle: @sandrafathi Retweet (RT): Resending a message from someone else to your followers Message: Direct message (private) from one Twitterer to another Nudge: Prompt someone to Tweet Hashtag: #eventname Easy search for events/topic Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    17. 17. Finding Friends Search for people Search for keywords Search for geography Import contacts Follow who your friends follow #Fridayfollow Third-party applications Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    18. 18. Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    19. 19. Desktop App: TweetDeck Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    20. 20. Web-based App: HootSuite Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    21. 21. Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    22. 22. Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    23. 23. Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    24. 24. Twitter Drives Traffic: TechAffect.com Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    25. 25. Rules of Engagement » Why are you tweeting? » Do you have an agenda? » Who are you listening to? » Why are your talking to? » Do they care? » How will you keep them engaged? » How are you leveraging your Twitter activity? Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    26. 26. Media on Twitter www.wefollow.com www.journalisttweets.com http://prsarahevans.com/mediaontwitter/ www.vocus.com (paid) Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    27. 27. Twitter Guides: Mashable Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    28. 28. Twitter Guides II Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistacio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
    29. 29. Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi linkedIn, facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
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