Tools & Technology for High Tech PR

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Presentation from June 11th in NYC to T3 PR Conference for PRSA's Technology Section

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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Tools & Technology for High Tech PR

  1. 1. • • • • • • •
  2. 2. Google Alerts
  3. 3. Technorati: Blog Search Engine
  4. 4. Alltop: News Aggregator (Human Intervention)
  5. 5. AllTop: Birth Control
  6. 6. WordPress.com
  7. 7. Wordpress: Blogs on Diabetes
  8. 8. Radian6: Reputation Monitoring
  9. 9. DNA 13: Reputation Monitoring
  10. 10. TNS Cymfony: Reputation Monitoring
  11. 11. RSS: Really Simple Syndication “RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a "feed", "web feed“, or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.” -Wikipedia
  12. 12. RSS Readers “They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.” RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based or desktop-based.” -Wikipedia
  13. 13. Google Reader
  14. 14. Bloglines
  15. 15. TweetDeck: Desktop Application
  16. 16. Yahoo Pipes: Monitoring Aggregator
  17. 17. Contact Information & Resources: On Slideshare – www.slideshare.net/sfathi Sandra Fathi sfathi@affectstrategies.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi web: www.affectstrategies.com blog: www.techaffect.com

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