Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Web 2.0 Conference
San Francisco, March 30, 2011
Sandra Fathi
President, Affect Strategies
President, PRSA New York Chapter
Email: sfathi@affectstrategies.com
Twitter: @sandrafathi

Photo Credit: WeddingDish.com
1. Start with the End in Mind

2. Identify & Understand Your Audience

3. Fish Where the Fish Are

4. Key Performance Indicators
Photo Credit: SheKnows.com

5. Build Tracking, Tripwires & Milestones

6. Map Out a Plan

Photo Credit: U.S. Army
7. Establish Rules of Engagement

8. Nourish with Great Content

9. Monitor, Measure, Analyze, Tweak & Repeat

The Q4 2009 New York City campaign:
723sales leads
900+sweeps leads
$1,067,000in revenue (by close of Q4 2009) 114% year-over-year increase

The Q4 2010 Campaign:
35interviews
594 articles
267,399visitors to the site in 90-days directly from articles placed357 % year-over-year increase

Celebrity Judges

Contact Information & Resources:
On Slideshare – www.slideshare.net/sfathi
Sandra Fathi
sfathi@affectstrategies.com
Twitter: @sandrafathi
LinkedIn, Facebook: Sandra Fathi
Web: www.affectstrategies.com
Blog: www.techaffect.com
3/30/11

Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

by Sandra Fathi

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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results Presentation Transcript