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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

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"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco

"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco

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  • 1. Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
    Web 2.0 Conference
    San Francisco, March 30, 2011
    Sandra Fathi
    President, Affect Strategies
    President, PRSA New York Chapter
    Email: sfathi@affectstrategies.com
    Twitter: @sandrafathi
  • 2.
  • 3. Photo Credit: WeddingDish.com
    1. Start with the End in Mind
  • 4. 2. Identify & Understand Your Audience
  • 5. 3. Fish Where the Fish Are
  • 6. 4. Key Performance Indicators
    Photo Credit: SheKnows.com
  • 7.
  • 8. 5. Build Tracking, Tripwires & Milestones
  • 9. 6. Map Out a Plan
  • 10. Photo Credit: U.S. Army
    7. Establish Rules of Engagement
  • 11. 8. Nourish with Great Content
  • 12. 9. Monitor, Measure, Analyze, Tweak & Repeat
  • 13. The Q4 2009 New York City campaign:
    723sales leads
    900+sweeps leads
    $1,067,000in revenue (by close of Q4 2009) 114% year-over-year increase
  • 14. The Q4 2010 Campaign:
    35interviews
    594 articles
    267,399visitors to the site in 90-days directly from articles placed357 % year-over-year increase
  • 15.
  • 16. Celebrity Judges
  • 17.
  • 18. Contact Information & Resources:
    On Slideshare – www.slideshare.net/sfathi
    Sandra Fathi
    sfathi@affectstrategies.com
    Twitter: @sandrafathi
    LinkedIn, Facebook: Sandra Fathi
    Web: www.affectstrategies.com
    Blog: www.techaffect.com
    3/30/11

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