PR on Steroids, by Sandra Fathi, PDF Version

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    PR on Steroids, by Sandra Fathi, PDF Version - Presentation Transcript

    1. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    2. PR on Steroids: Using Technology to Pump up your PR Power Sandra Fathi, president and founder, Affect Strategies Presented At: PRSA International Conference, Detroit, MI October 22, 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    3. Introduction » Intelligence » Efficiency » Productivity » Communication » Measurement Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    4. Technology: Definition “Human innovation in action that involves the generation of knowledge and processes to develop systems that solve problems and extend human capabilities.” Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    5. Definition: Meme “A meme consists of any unit of cultural information, such as a practice or idea, that gets transmitted verbally or by repeated action from one mind to another. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods and terms such as race, culture, and ethnicity. ...” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    6. Trend Identification: Techmeme Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    7. More Memes » Techmeme River: reverse chronological Techmeme » Mini-Techmeme: Techmeme for mobiles » Techmeme Leaderboard: Techmeme's top sources » WeSmirch: celeb gossip — \"Automatic Dirt Digger\" » Memeorandum: politics — \"Political Web, Page A1\" » Ballbug: baseball news — \"MLB Buzz Bot\" Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    8. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    9. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    10. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    11. Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    12. Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    13. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    14. Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    15. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    16. Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    17. Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    18. Pownce Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    19. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    20. Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    21. Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    22. Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    23. Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    24. Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistacio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    25. Feeding Frenzy Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    26. FriendFeed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    27. Blog Search: Technorati Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    28. Googleverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    29. Google Alerts Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    30. Google News Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    31. Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    32. Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    33. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    34. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    35. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    36. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    37. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    38. RSS: Really Simple Syndication “RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a \"feed\", \"web feed“, or \"channel\") includes full or summarized text, plus metadata such as publishing dates and authorship.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    39. RSS Readers “They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.” RSS feeds can be read using software called an \"RSS reader\", \"feed reader\", or \"aggregator\", which can be web-based or desktop-based.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    40. Bloglines Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    41. Google Reader Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    42. Blog On Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    43. WordPress.com » Free Service: Only requires email address » 3 GB of hosting (about 2500 pictures) » Customizable template designs » Spam filter » Integrated analytics (stats) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    44. WordPress.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    45. Image Bank: Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    46. Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    47. Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    48. Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    49. Creative Commons: John Mayer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    50. Productivity: Media Relations Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    51. Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    52. Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    53. Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    54. Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    55. Time Management: Get Harvest Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    56. Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    57. Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    58. Project Management: BaseCamp HQ »Free Service & Hosting (for Single Project) »Dashboard »To Do Lists »Review Process »File Sharing »Message Boards »Milestones »Time Tracking »Comments Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    59. BaseCamp: Threadless Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    60. BaseCamp: MSDS Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    61. Filing System: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    62. Trends & Intelligence: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    63. Personal Assistant: Common Craft Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
    64. Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi linkedIn, facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008

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    Presented at PRSA International Conference 2008

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