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Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
 

Maximizing the Value of Your News from Twitter to Google by Sandra Fathi

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Presented at the Vocus Users Conference June 4, 2009

Presented at the Vocus Users Conference June 4, 2009

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    Maximizing the Value of Your News from Twitter to Google by Sandra Fathi Maximizing the Value of Your News from Twitter to Google by Sandra Fathi Presentation Transcript

    • Maximizing the Value of Your News: From Twitter to Google Sandra Fathi President, Affect Strategies YOUR LOGO HERE
    • Sandra Fathi
      • President and Founder, Affect Strategies
      • President, PRSA Technology Section
      • Chair, New Media & Technology Committee, PRSA NY
      • Email: [email_address]
      • Web: www.affectstrategies.com
      • Blog: www.techaffect.com
      • Twitter: www.twitter.com/sandrafathi
      • LinkedIn/Facebook: Sandra Fathi
    • Where does news come from?
      • CEO & PR Dept don’t have a monopoly anymore
      • Anyone can create news for the company and distribute it in real-time
      • Anyone can report news on the company and have instant ‘credibility’ and reach
    • Old School: Rules of the Road
    • Old School: Who Owns the Relationship?
      • Public Relations
      • Company Talks to Media
      • Media Talks to Prospects
      • Marketing
      • Company Talks to Customers
      • Company Talks to Prospects
      Company ‘Owns’ Message Press Filters Message Company Owns Content Company Delivers Message
    • New School: No Rules, Many Roads
    • New School: Who Owns the Relationship?
      • No ‘Owner’
      • Just Participants
      • Multiple Mediums
      • Multiple Platforms
      • Multiple Messages
      • Multi-Directional
      • Customers Talk to Customers
      • Media Talk to Customers
      • Company Talks to Customers
      • Prospects Talk to Customers
      • Prospects Talk to Media
      • Employees Talk to Prospects
      • Employees Talk to Media
      • ……
    • How is News Consumed? Search Engines Mobile Devices Television Radio Online Publications Social Media Print Publications
    • Press Release: Academic Approach
      • Who, What, When, Where, Why & How
      • Inverted Pyramid
      Image Source: www.district196.org
    • Traditional Press Release
      • Contact Information
      • Headline
      • Subhead
      • Dateline
      • Lead Sentence/Paragraph
      • More Details
      • Quote
      • Boilerplate
      FOR IMMEDIATE RELEASE: Contact: Contact Person Company Name Telephone Number Fax Number Email Address Web site address Headline Here Subhead City, State, Date — Opening Paragraph (should contain: who, what, when, where, why). Body text – more detailed information about the announcement, why its important, why people should care, what value does it provide, how does this impact someone/something. Add more detail about the company or organization s involved in the announcement. Possible quote from customer, executive or industry expert. Contact information relevant to the announcement or resources for further information. About Company Company description(short paragraph with listing of website). # # #
    • Social Media Press Release NEW
    • Social Media Press Release
      • Contact Information
      • Headline
      • Subhead
      • Multimedia Elements 
      • Quick Facts 
      • Lead Paragraph
      • More Details
      • Quote
      • Boilerplate
      • Keywords 
      • Tags/Bookmarks 
      • FOR IMMEDIATE RELEASE:
      • Contact: Contact Person Company Name Telephone Number Fax Number Email Address Web site address
      • Headline Here
      • Subhead
      • Quick Fact 1
      • Quick Fact 2
      • Quick Fact 3
      • Multimedia Elements (link/download):
      • Logo
      • Photos
      • Videos
      • Slideshow
      • City, State, Date — Opening Paragraph (should contain: who, what, when, where, why).
      • Body text – more detailed information about the announcement, why its important, why people should care, what value does it provide, how does this impact someone/something.
      • Add more detail about the company or organization s involved in the announcement.
      • Possible quote from customer, executive or industry expert.
      • Contact information relevant to the announcement or resources for further information.
      • About Company Company description(short paragraph with listing of website).
      • Keywords: pick words for this release and insert them here
      • Add tags for bookmarking or widgets for social media
      • # # #
    • Search Engine Optimization (Not Just for Press Releases)
      • Understand how search engines work
        • Keywords (Density)
        • Links
        • Code
        • Relevance
        • Frequency
      • Press Releases
      • Podcasts
      • Social Network Profiles
      • Email Newsletters
      • Webpages
      • Webinars
      • Demos
      • PPT
      • Byline Articles
      • White Papers
      • …… ..
    • SEO Tips – From Lee Odden at TopRank
      • Start with the outcome in mind
      • Research your keywords
      • Optimize the release for keyword density
      • Create landing pages
      • Post to online newsrooms
      • Enable an RSS feed
      • Distribute via wire service
      • Measure Success
    • Old Measures vs. New Measures
      • Print Clips
      • TV Clips
      • Radio Clips
      • Online Clips
      • Print, TV, Radio, Online Clips
      • Web Traffic
      • Page Views/Impressions
      • Blog Activity
      • Links
      • SEO Rankings
      • Comments
      • Conversations
      • Registrations
      • Conversions ($$$)
    • PR 2.0 – No Press Release at All
      • Target the Audience
      • Chose an Outcome
      • Customize the Content
      • Identify the Vehicle
      • Open a Dialogue
      • Adapt the Conversation
    • Friend Me On Facebook Fan Me On Facebook
    • My Own Social Network
    • Twitter is for Lovers
    • Twitterverse 06/10/09 Affect Strategies
    • 10 Reasons to Tweet
        • Generate Awareness
        • Seek & Create Media Opportunities
        • Foster Customer Loyalty
        • Launch Viral Marketing Campaigns
        • Manage Reputations
        • Promote Products and Services
        • Network with Customers
        • Extend Event Participation
        • Monitor Trends & Breaking News
        • Recruiting
        • It’s Search Friendly!!!!!
    • Proof! Twitter Drives Traffic Google Analytics for TechAffect.com
      • 11% of Traffic Coming from Twitter
    • Googleverse
      • Google News
      • Google Search
      • Google Images
      • Google Docs
      • Google Blog Search
      • Google Book Search
    • YouTube is for Adults (& Businesses)
    • Image Bank: Flickr
    • Creative Commons: John Mayer
    • Linking In to LinkedIn
      • Status
      • Polls
      • Questions
      • Groups
      • Discussion Boards
      • Applications
        • Slideshare
        • Blog Updates
    • Contact Information Slides available on Slideshare.com/sfathi Email: [email_address] Web: www.affectstrategies.com Blog: www.techaffect.com Twitter: www.twitter.com/sandrafathi LinkedIn/Facebook: Sandra Fathi