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How Public Relations is Changing in140 Characters or LessPRSA MemphisJune 8th, 2011Sandra Fathi                           ...
PROPRIETARY & CONFIDENTIAL
Agenda  Twitter for PR  Finding Journalists & Bloggers on Twitter  Tools for Monitoring & Finding Queries  Engaging & ...
Did You Know?       175 million users. 95 million tweets per day.                   (Twitter, Sept. 2010)37% of journalist...
Twitter & PR  Direct conduit to your target audiences; Media,  Customers, Employees, Prospects, Shareholders etc.  Multi...
Finding Journalists on Twitter                PROPRIETARY & CONFIDENTIAL                                             6/8/11
Twitter          PROPRIETARY & CONFIDENTIAL
Twitter: Vocus                 PROPRIETARY & CONFIDENTIAL
Twitter: wefollow.com                PROPRIETARY & CONFIDENTIAL
Twitter: Listorious                  PROPRIETARY & CONFIDENTIAL
Twitter: Muck Rack                PROPRIETARY & CONFIDENTIAL
Twitter: Lists                 PROPRIETARY & CONFIDENTIAL
Tools for Monitoring & Finding Queries                PROPRIETARY & CONFIDENTIAL                                          ...
Google Alerts                PROPRIETARY & CONFIDENTIAL
HootSuite            PROPRIETARY & CONFIDENTIAL
TweetDeck            PROPRIETARY & CONFIDENTIAL
Radian6          PROPRIETARY & CONFIDENTIAL
Twitter: Search                  PROPRIETARY & CONFIDENTIAL
Twitter: journalisttweets                  PROPRIETARY & CONFIDENTIAL
Twitter: HARO                PROPRIETARY & CONFIDENTIAL
Twitter: ProfNet                   PROPRIETARY & CONFIDENTIAL
Twitter: Lists                 PROPRIETARY & CONFIDENTIAL
Twitter: #journchat                 PROPRIETARY & CONFIDENTIAL
Facebook: HARO             PROPRIETARY & CONFIDENTIAL
Engaging & Building Relationships               PROPRIETARY & CONFIDENTIAL                                            6/8/11
What To Know 1.  Provide full disclosure 2.  Seek opportunities for relevant engagement 3.  Become a resource/thought lead...
Retweets & Mentions               PROPRIETARY & CONFIDENTIAL
Blog Commenting             PROPRIETARY & CONFIDENTIAL
Relevant Engagement              PROPRIETARY & CONFIDENTIAL
Become a Resource              PROPRIETARY & CONFIDENTIAL
Taking the ConvoOffline               PROPRIETARY & CONFIDENTIAL
Social Media Pitching Best Practices                PROPRIETARY & CONFIDENTIAL                                            ...
What To Know 1.  Set goals, objectives & strategies 2.  Communicate publicly 3.  Interaction over distribution 4.  Quality...
What To Avoid 1.  Releasing confidential information 2.  Attaching reporters’ names to irrelevant content 3.  Blatant flat...
Content Creation 1.  Keep it short & simple 2.  Provide stats/numbers 3.  Link to images or video if possible 4.  Include ...
Twitter          PROPRIETARY & CONFIDENTIAL
Twitter          PROPRIETARY & CONFIDENTIAL
Finding the Story & Creating a Buzz                PROPRIETARY & CONFIDENTIAL                                             ...
Trend Intervention &Story Hijacking                PROPRIETARY & CONFIDENTIAL
Promoting SpecialOffers               PROPRIETARY & CONFIDENTIAL
Promoting SpecialOffers (cont’d)              PROPRIETARY & CONFIDENTIAL
Pitching the CaseStudy               PROPRIETARY & CONFIDENTIAL
Pitching the CaseStudy (cont’d)               PROPRIETARY & CONFIDENTIAL
Questions?  PROPRIETARY & CONFIDENTIAL                               6/8/11
Contact Information & Resources:On Slideshare – www.slideshare.net/sfathiSandra FathiAffect989 Avenue of the Americas, 6th ...
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How PR Has Changed in 140 Characters or Less - PRSA Memphis

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Transcript of "How PR Has Changed in 140 Characters or Less - PRSA Memphis"

  1. 1. How Public Relations is Changing in140 Characters or LessPRSA MemphisJune 8th, 2011Sandra Fathi Email: sfathi@affect.comPresident, Affect Twier: @sandrafathiPresident, PRSA New York Chapter LinkedIn: Sandra Fathi Slideshare: Slideshare.net/sfathi PROPRIETARY & CONFIDENTIAL 6/8/11
  2. 2. PROPRIETARY & CONFIDENTIAL
  3. 3. Agenda  Twitter for PR  Finding Journalists & Bloggers on Twitter  Tools for Monitoring & Finding Queries  Engaging & Building Relationships  Social Media Pitching Best Practices  Finding the Story & Creating a Buzz PROPRIETARY & CONFIDENTIAL
  4. 4. Did You Know? 175 million users. 95 million tweets per day. (Twitter, Sept. 2010)37% of journalists are required to maintain Twitter accounts (PR Week, 2010) 52% of reporters now use Twitter as part of their jobs (Cision/GSPM, 2010) PROPRIETARY & CONFIDENTIAL
  5. 5. Twitter & PR  Direct conduit to your target audiences; Media, Customers, Employees, Prospects, Shareholders etc.  Multi-use platform; News Distribution, Monitoring, Market Research, Crisis Communications, Engagement, Customer Service etc.  Rapid response, no-cost, direct channel. PROPRIETARY & CONFIDENTIAL
  6. 6. Finding Journalists on Twitter PROPRIETARY & CONFIDENTIAL 6/8/11
  7. 7. Twitter PROPRIETARY & CONFIDENTIAL
  8. 8. Twitter: Vocus PROPRIETARY & CONFIDENTIAL
  9. 9. Twitter: wefollow.com PROPRIETARY & CONFIDENTIAL
  10. 10. Twitter: Listorious PROPRIETARY & CONFIDENTIAL
  11. 11. Twitter: Muck Rack PROPRIETARY & CONFIDENTIAL
  12. 12. Twitter: Lists PROPRIETARY & CONFIDENTIAL
  13. 13. Tools for Monitoring & Finding Queries PROPRIETARY & CONFIDENTIAL 6/8/11
  14. 14. Google Alerts PROPRIETARY & CONFIDENTIAL
  15. 15. HootSuite PROPRIETARY & CONFIDENTIAL
  16. 16. TweetDeck PROPRIETARY & CONFIDENTIAL
  17. 17. Radian6 PROPRIETARY & CONFIDENTIAL
  18. 18. Twitter: Search PROPRIETARY & CONFIDENTIAL
  19. 19. Twitter: journalisttweets PROPRIETARY & CONFIDENTIAL
  20. 20. Twitter: HARO PROPRIETARY & CONFIDENTIAL
  21. 21. Twitter: ProfNet PROPRIETARY & CONFIDENTIAL
  22. 22. Twitter: Lists PROPRIETARY & CONFIDENTIAL
  23. 23. Twitter: #journchat PROPRIETARY & CONFIDENTIAL
  24. 24. Facebook: HARO PROPRIETARY & CONFIDENTIAL
  25. 25. Engaging & Building Relationships PROPRIETARY & CONFIDENTIAL 6/8/11
  26. 26. What To Know 1.  Provide full disclosure 2.  Seek opportunities for relevant engagement 3.  Become a resource/thought leader 4.  Value over noise 5.  Bring Online Offline PROPRIETARY & CONFIDENTIAL
  27. 27. Retweets & Mentions PROPRIETARY & CONFIDENTIAL
  28. 28. Blog Commenting PROPRIETARY & CONFIDENTIAL
  29. 29. Relevant Engagement PROPRIETARY & CONFIDENTIAL
  30. 30. Become a Resource PROPRIETARY & CONFIDENTIAL
  31. 31. Taking the ConvoOffline PROPRIETARY & CONFIDENTIAL
  32. 32. Social Media Pitching Best Practices PROPRIETARY & CONFIDENTIAL 6/8/11
  33. 33. What To Know 1.  Set goals, objectives & strategies 2.  Communicate publicly 3.  Interaction over distribution 4.  Quality over quantity 5.  Be relevant 6.  Provide value PROPRIETARY & CONFIDENTIAL
  34. 34. What To Avoid 1.  Releasing confidential information 2.  Attaching reporters’ names to irrelevant content 3.  Blatant flattery 4.  Repetitive content 5.  Inadvertently outing a reporter’s story PROPRIETARY & CONFIDENTIAL
  35. 35. Content Creation 1.  Keep it short & simple 2.  Provide stats/numbers 3.  Link to images or video if possible 4.  Include links for more info PROPRIETARY & CONFIDENTIAL
  36. 36. Twitter PROPRIETARY & CONFIDENTIAL
  37. 37. Twitter PROPRIETARY & CONFIDENTIAL
  38. 38. Finding the Story & Creating a Buzz PROPRIETARY & CONFIDENTIAL 6/8/11
  39. 39. Trend Intervention &Story Hijacking PROPRIETARY & CONFIDENTIAL
  40. 40. Promoting SpecialOffers PROPRIETARY & CONFIDENTIAL
  41. 41. Promoting SpecialOffers (cont’d) PROPRIETARY & CONFIDENTIAL
  42. 42. Pitching the CaseStudy PROPRIETARY & CONFIDENTIAL
  43. 43. Pitching the CaseStudy (cont’d) PROPRIETARY & CONFIDENTIAL
  44. 44. Questions? PROPRIETARY & CONFIDENTIAL 6/8/11
  45. 45. Contact Information & Resources:On Slideshare – www.slideshare.net/sfathiSandra FathiAffect989 Avenue of the Americas, 6th FloorNew York, NY 10018sfathi@affectst.com212 398 9680Twier: @sandrafathiWeb: www.affect.comBlog: www.techaffect.com PROPRIETARY & CONFIDENTIAL 6/8/11
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