High Tech Tools for PR- PRSA International Conference 2010

High Tech Tools for Even Higher PR Efficiency PRSA International Conference 2010 October 17, 2010 Tweet me @sandrafathi Presentation Available at www.slideshare.net/sfathi Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Agenda • Time & Client Management • Media Monitoring & Social Media Engagement •Journalist & Blogger Outreach • Project Management • Rapid Response Tools • Measurement & Intelligence Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Time & Client Management Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

PROPRIETARY & CONFIDENTIAL

Media Monitoring & Social Media Engagement Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Monitoring & Engagement Parameters Types » Mention » Single-platform vs. Multi-platform » Sentiment » Identification vs. Analysis » Influence » Free vs. Arm & Leg » Volume » Workflow PROPRIETARY & CONFIDENTIAL

Monitoring & Engagement Company Fee Platform Action Analysis » IceRocket Free Blogs Monitor No » Addictomatic Free Multiple Monitor No » Postling Free Multiple Engage No » Hootsuite Free Multiple Engage No » SocialMention Free Multiple Monitor Yes » ScoutLabs Paid Multiple Monitor Yes » Radian6 Paid Multiple “Engage” Yes » Netbase Paid Multiple “Engage” Yes » Visible Paid Multiple Monitor Yes PROPRIETARY & CONFIDENTIAL

Google Alerts Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

RSS: Really Simple Syndication “RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a "feed", "web feed“, or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

RSS Readers “They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.” RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based or desktop-based.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Google Reader Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Bloglines Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

TweetDeck: Desktop Application Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Yahoo Pipes: Monitoring Aggregator Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Radian6: Reputation Monitoring Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

DNA 13: Reputation Monitoring Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

TNS Cymfony: Reputation Monitoring Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Journalist & Blogger Outreach Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Technorati: Blog Search Engine Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Alltop: News Aggregator (Human Intervention) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

AllTop: Birth Control Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

WordPress.com » Free Service: Only requires email address » 3 GB of hosting (about 2500 pictures) » Customizable template designs » Spam filter » Integrated analytics (stats) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Wordpress: Blogs on Diabetes Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Project Management Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Rapid Response Tools Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Measurement & Intelligence Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

Contact Information & Resources: On Slideshare – www.slideshare.net/sfathi Sandra Fathi sfathi@affectstrategies.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi web: www.affectstrategies.com blog: www.techaffect.com #prngame Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

High Tech Tools for PR- PRSA International Conference 2010

by Sandra Fathi on Oct 17, 2010

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High Tech Tools for PR- PRSA International Conference 2010 — Presentation Transcript