Google+ & PR: What it means for you and your company

Google+ & PR:What it means for you and your company?PRSA –NYSeptember 27th, 2011Sandra Fathi Email: sfathi@aﬀect.comPresident, Aﬀect Twier: @sandrafathiPresident, PRSA New York Chapter LinkedIn & Google+: Sandra Fathi Slideshare: Slideshare.net/sfathi PROPRIETARY & CONFIDENTIAL

Aﬀect Strategies PROPRIETARY & CONFIDENTIAL 9/27/11

Google+ = A New Social Network This Social Network Creates A New Social Order Google+ has the potential to become: Listening Platform Research Platform Brand & Marketing Platform Sales Platform Advertising PlatformAﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Let’s Take a Tour Aﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

» Add & Organize People You Know – Circles » Video Chat with up to 9 Contacts– Hangout » Share & Read Content from Your Contacts & the Public - Streams » Share Photos & Mobile Uploads – Photos » Fill Out Your Profile & Contact Info – Profile » Find Topics of Interest - SparksAffect PROPRIETARY & CONFIDENTIAL 9/27/11

Circles CirclesAdd Contacts,Organize Contacts &Create Communities Aﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Create Groups (Circles) based on areas of Circles interest or association. (This is how you choose to share and/or receive information from speciﬁc contacts. )Aﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Share a link, a post, a video, a location or Streams even a Circle (up to 250 contacts)View updates andposts by everyone orﬁlter by Circles Aﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Create and instant Hangout for up to 9 contacts to join. Make it public and more Hangouts folks can listen in but not participate.Aﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Google+ ProfileFill out your profileand link to othersocial media sites Affect PROPRIETARY & CONFIDENTIAL 9/27/11

Google+ ProﬁleAll of your activity onGoogle+ and linkednetworks are storedhere Aﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Photos & VideosDownload the Google+app and upload fromyour mobile phone Aﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Additional Features Huddle = IM/Group Chat Sparks = Areas of Interest GamesAﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Tips & Tricks •  Customize your Profile view by Circle or by individual •  Customize your Notifications (in Account Seings) for email, SMS, Google+ Bar and Mobile •  Filter your Stream view by Circle •  Sharing publically may appear in search results •  Share with someone not on Google+ via email •  Lock a post (to prevent 1-click sharing) or disable comments •  Use #hashtags – just like on Twier •  Block people or ignore them – they won’t be notified, but it may limit their ability to interact with you •  Mention/Tag people with a +Name, @Name or Email •  There is no limit to the number of people you can chat withAffect PROPRIETARY & CONFIDENTIAL 9/27/11

Formaing & Shortcuts •  Underscore = Italics _italics_ •  Asterisks = Bold *bold* •  Hyphens = Strikethrough -strikethrough- •  +Name or @Name = Tag +Natalie or +natalie@gmail.comAﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Brands on Google+ •  Already in beta (Ford) •  Expected limited rollout within 2 weeks •  Get Ready •  Prepare your Circles (customer/contact databases) •  Appoint an administrator/community manager •  Create an editorial calendar •  Curate content •  Follow Google+ Community Managers •  Alert other Google property managers within your organization •  Prepare to collaborateAﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

The Possibilities •  CRM – Google+ could become your CRM tool •  Search - Google+ could be central for Google Algorithms •  Advertising – Google+ feeds the data monster for Adwords and more •  Advertising – Google+ is the new targeted advertising platform •  Personalization – Google+ knows who you are and customizes all Google services •  Shopping – Integration of Circles into shopping and opinion sites •  Privacy – Forfeited for services and content customizationAﬀect PROPRIETARY & CONFIDENTIAL 9/27/11

Contact Information & Resources:On Slideshare – www.slideshare.net/sfathiSandra FathiAffect989 Avenue of the Americas, 6th FloorNew York, NY 10018sfathi@affect.com212 398 9680Twier: @sandrafathiWeb: www.affect.comBlog: www.techaffect.com PROPRIETARY & CONFIDENTIAL

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Google+ & PR: What it means for you and your company

by Sandra Fathi on Sep 27, 2011

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