Advanced Twitter Marketing Strategies:
Holding Contests, Giveaways and Other Ways to Increase Your Company's
             ...
About Sandra Fathi
• Sandra Fathi, President & Founder Affect Strategies

• Public Relations, Marketing & Social Media Fir...
PR & Marketing Web 2.0
•   New Tools                                  •   Same Strategic Approach
•   New Rules           ...
10 Reasons to Tweet
  1. Generate Awareness
  2. Seek & Create Media Opportunities
  3. Foster Customer Loyalty
  4. Launc...
8 Ways to Tweet
  1.   News & Information
  2.   Branding & Awareness
  3.   Customer Service & Support
  4.   Promotions ...
Advanced Twitter Marketing Strategies
     Sand ra Fathi, Presid ent Affect Strategies
          w w w .ExecSense.com ©Exe...
Coupons Galore




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent Affect Strategie...
DellOutlet: Customer Service




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid ent ...
Gary Vee: Branding & Awareness




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent ...
Gary Vee: Branding & Awareness




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent ...
Jeff Pulver/140 Conference




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid ent Af...
Jeff Pulver/140 Conference




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid ent Af...
Jet Blue: Revenue Generation




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid ent ...
Jet Blue: Revenue Generation & PR




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid...
JetBlue: Branding & Awareness




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid ent...
Perez Hilton: Branding & Awareness




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presi...
Shaq: Contests & Giveaways




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent Affe...
Shaq & Sean




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent Affect Strategies
 ...
Case Study




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent Affect Strategies
  ...
Tasti D Lite: Contests, Giveaways




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid...
Tasti D Lite: Contests & TweetUps




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid...
Case Study




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent Affect Strategies
  ...
Meetups/TweetUps




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent Affect Strateg...
Vitamin Water: Crowdsourcing/Focus
Groups




           Advanced Twitter Marketing Strategies
                Sand ra Fat...
Vitamin Water: Crowdsourcing/Focus Groups




           Advanced Twitter Marketing Strategies
                Sand ra Fat...
Whole Goods: Promotions & Coupons




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid e...
Winning on Twitter




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid ent Affect Str...
Bank of America: Customer Service &
Reputation Management




           Advanced Twitter Marketing Strategies
           ...
Murphy-Goode Rise
Murphy-Goode Fall




         Advanced Twitter Marketing Strategies
              Sand ra Fathi, Presid ent Affect Strate...
Twitter Program Outline

1. Goals & Objectives                          7. Promotional Plan Development
   Strategy       ...
Twitterverse




          Advanced Twitter Marketing Strategies
               Sand ra Fathi, Presid ent Affect Strategie...
What to Know

  1.   Set Goals, Objectives & Strategy
  2.   Fish Where the Fish Are
  3.   Know Your Audience, Know Yours...
Resources
 Brian Solis: PR 2.0
 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm

 Pistachio Consulti...
Contact Information
Sandra Fathi
sfathi@affectstrategies.com
twitter: @sandrafathi
LinkedIn, Facebook: Sandra Fathi

web: ...
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Advanced Twitter Marketing Strategies from Sandra Fathi

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Advanced Twitter Marketing Strategies presentation for Execsense. This presentation is designed for Twitter users that are already familiar with the platform and are looking for advanced strategies on how to leverage it for business. The webinar covers giveaways, contests, branding, reputation management, revenue generation, events, conferences and more.

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Advanced Twitter Marketing Strategies from Sandra Fathi

  1. 1. Advanced Twitter Marketing Strategies: Holding Contests, Giveaways and Other Ways to Increase Your Company's Followers Sandra Fathi, President Affect Strategies
  2. 2. About Sandra Fathi • Sandra Fathi, President & Founder Affect Strategies • Public Relations, Marketing & Social Media Firm Specializing in B2B Technology and Professional Services • Chair, PRSA Technology Section & Chair, New Media & Technology Committee for PRSA NY • Prolific Writer on Social Media: DM News, O’Dwyers, PRWeek, PR Tactics, Bulldog Reporter • Speaker & Instructor on Social Media: PRSA National Conference, PRSA- NY, T3 Conference, Vocus Users Conference, PR SourceCode Webinar Series, Media Relations Summit, etc. Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  3. 3. PR & Marketing Web 2.0 • New Tools • Same Strategic Approach • New Rules • Same Business Insight • New Avenues • Same Core Skills • New Target Audiences • Same (If Not More) Value • New Language • New Influencers • New Measurement • New Timelines Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  4. 4. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10.Recruiting Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  5. 5. 8 Ways to Tweet 1. News & Information 2. Branding & Awareness 3. Customer Service & Support 4. Promotions & Coupons 5. Contests & Giveaways 6. Revenue Generation 7. Conferences & Events 8. Crowdsourcing & Focus Groups Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  6. 6. Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  7. 7. Coupons Galore Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  8. 8. DellOutlet: Customer Service Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  9. 9. Gary Vee: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  10. 10. Gary Vee: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  11. 11. Jeff Pulver/140 Conference Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  12. 12. Jeff Pulver/140 Conference Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  13. 13. Jet Blue: Revenue Generation Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  14. 14. Jet Blue: Revenue Generation & PR Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  15. 15. JetBlue: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  16. 16. Perez Hilton: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  17. 17. Shaq: Contests & Giveaways Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  18. 18. Shaq & Sean Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  19. 19. Case Study Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  20. 20. Tasti D Lite: Contests, Giveaways Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  21. 21. Tasti D Lite: Contests & TweetUps Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  22. 22. Case Study Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  23. 23. Meetups/TweetUps Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  24. 24. Vitamin Water: Crowdsourcing/Focus Groups Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  25. 25. Vitamin Water: Crowdsourcing/Focus Groups Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  26. 26. Whole Goods: Promotions & Coupons Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  27. 27. Winning on Twitter Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  28. 28. Bank of America: Customer Service & Reputation Management Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  29. 29. Murphy-Goode Rise
  30. 30. Murphy-Goode Fall Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  31. 31. Twitter Program Outline 1. Goals & Objectives 7. Promotional Plan Development Strategy 8. Content 2. Benchmarks for Success Identification/Development 3. Message Themes 9. Tweet Generation 4. Tool 10. Twitter Monitoring Identification/Implementation 11. Engagement 5. Twitter Usage Policy 12. Measurement 6. Training Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  32. 32. Twitterverse Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  33. 33. What to Know 1. Set Goals, Objectives & Strategy 2. Fish Where the Fish Are 3. Know Your Audience, Know Yourself 4. Consistency over Quantity 5. Value over Noise 6. Interaction over Distribution 7. Bring Online Offline 8. Measure, Tweak, Repeat Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  34. 34. Resources Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistachio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Tech Affect Blog http://www.techaffect.com Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
  35. 35. Contact Information Sandra Fathi sfathi@affectstrategies.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi web: www.affectstrategies.com blog: www.techaffect.com Presentations: www.slideshare.com/sfathi Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.
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