10 Takeaways from PRSA International Conference 2013 #PRSAICON
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10 Takeaways from PRSA International Conference 2013 #PRSAICON

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10 ideas that inspired me at the 2013 PRSA International Conference from Brian Solis, Vernice Armour, Elise Mitchell, Geno Church, Guy Kawasaki, David McCulloch and others

10 ideas that inspired me at the 2013 PRSA International Conference from Brian Solis, Vernice Armour, Elise Mitchell, Geno Church, Guy Kawasaki, David McCulloch and others

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10 Takeaways from PRSA International Conference 2013 #PRSAICON 10 Takeaways from PRSA International Conference 2013 #PRSAICON Presentation Transcript

  • 10  Takeaways  from  the  PRSA  Interna7onal   Conference  2013   #prsaicon   sandra  fathi,  president,  affect     affect.com  techaffect.com  sfathi@affect.com  @sandrafathi  
  • “I  love  receiving  blind  pitches  and  press   releases.”                                                                                                                                    -­‐  Nobody   Brian  Solis  (@briansolis)  reminds  us  that  as  PR  people,  we  have  a  responsibility  to  treat  reporters  with  respect,   build  rela7onships  and  take  the  7me  to  invest  in  geNng  to  know  them,  their  publica7on  and  their  interests.    
  • “People  will  forget  what  you  said.  People  will   forget  what  you  did.    But  people  will  never   forget  how  you  made  them  feel.”                                                                                                                -­‐  Maya  Angelou   Brian  channels  Maya  Angelou  to  remind  us  that  we  have  an  opportunity  to  make  every  customer   engagement  special  and  unique  every  7me  we  interact.  
  • “As  a  brand,  the  highest  compliment  is  being   treated  like  friends  and  family.  We  want  to   make  it  onto  the  refrigerator.”                                                                                                                    -­‐  Geno  Church   Geno  Church  (@genochurch)  of  Brains  on  Fire  helps  brands  ac7vate  their  fan  base  and  connect  with   customers  on  a  truly  emo7onal  and  personal  level.    
  • “You  can’t  see  the  picture  when  you  are   standing  in  the  frame.”                                -­‐Vernice  Armour   Vernice  “Fly  Girl”  Armour  (@vernicearmour),  the  first  African  American  female  combat  pilot  reminds  us  to   step  back  to  see  the  big  picture.  You  need  the  right  perspec7ve  to  see  the  full  truth.    
  • “Acknowledge  the  obstacles  but  don’t  give   them  power.”                                -­‐Vernice  Armour   We  all  meet  obstacles  and  challenges  on  a  daily  basis  but  we  can’t  let  a  single  one  derail  or  paralyze  us.  We   need  to  find  the  solu7ons  and  power  through.    
  • “As  a  leader,  it’s  okay  if  you  don’t  know  the   answer.  But  you  must  do  everything  in  your   power  to  find  out.”                                            -­‐  Elise  Mitchell   Elise  Mitchell  (@elisemitch)  teaches  us  that  leadership  is  not  about  knowing  everything,  it’s  about   commiNng  to  do  everything  you  can  to  find  answers  and  solu7ons.  
  • “Focus  on  your  priori7es.     Only  do  what  adds  value.”                              -­‐  David  McCulloch     David  McCulloch  (@davidmccullouch)  of  Cisco  shares  the  comeback  story  of  the  company  and  how  they   repriori7zed  a  mul7-­‐billion  dollar  organiza7on  down  to  5  priori7es.  Whatever  didn’t  serve  those  5  objec7ves  was   eliminated.    
  • “The  10.20.30  principle:   10  slides   20  minutes     30  point  font”                                                                                                                  -­‐  Guy  Kawasaki   Mike  Neumeier  of  Arke7  Group  reminds  us  the  great  ideas  don’t  need  a  lot  of  explaining.      
  • “Give  it  all  away.  Empower  your  team.”                                                                                    -­‐  Elise  Mitchell   Elise  explains  how  giving  away  all  the  work  that  only  you  can  do,  challenges  your  team  and  allows  them  to   rise  to  the  opportunity.  Give  away  all  of  the  good  stuff  so  you  can  concentrate  on  the  things  only  you  can  do.  
  • “Invest  in  yourself.  Invest  in  things  that   inspire  you.”                                                                                                                  -­‐  Sandra  Fathi   In  all  of  your  hard  work,  don’t  forget  to  work  on  yourself.  Always  invest  in  con7nuous  learning  and  making   7me  for  the  things  that  rejuvenate  you  and  fuel  your  passions.