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Sewells Group Prospectus
 

Sewells Group Prospectus

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Sewells Group is a Dealer Development Agency, specialising in enhancing the performance of Franchised Motor Dealers. Our approach to adding value is through sincere partnerships, be it with Dealers, ...

Sewells Group is a Dealer Development Agency, specialising in enhancing the performance of Franchised Motor Dealers. Our approach to adding value is through sincere partnerships, be it with Dealers, Dealer Groups or Manufacturers/Distributors.

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    Sewells Group Prospectus Sewells Group Prospectus Document Transcript

    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinasewells group brochure
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaabout usvision & valuesvalue addedoutsourcingwhat sets us apartProven Management ModelDemonstrated competenceProcess Efficacysocial media3456811131618indexV2/2012
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaSewells Group is a Dealer Development Agency, specialising in enhancing theperformance of Franchised Motor Dealers. Our approach to adding value is throughsincere partnerships, be it with Dealers, Dealer Groups or Manufacturers/Distributors. Bycommitting to the goals of our clients, and by taking a genuine interest in their growth,we form long and mutually beneficial relationships with them. Integrity and BusinessIntelligence are our watchwords.While we are first and foremost a Retail Consultancy, we also partner majormanufacturers in an effort to align wholesale understanding with retail operations.Our scope of work includes Business Management, Consulting, Training, OutsourcedNetwork Development, Financial & Performance Benchmarking, Performance Groups,Assessment Services, Product Launches, Customer Satisfaction & Loyalty Interventions,Profit Improvement Projects and Field Staff Development.Established in June 1982, Sewells Group has gradually grown in stature to the pointwhere, in one way or another, we now provide Dealer Development services to dealersthroughout Australia, New Zealand, South Africa, Thailand, Asia Pacific region and theMiddle East.“Nothing can be more powerful than a team with one single plan.”Our very reason for being in business is to improve the performance ofindividuals and organisations in the automotive industry in measurableways.about us3
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaWith our unique consultative approach and our universal experience, we will excel in ourendeavours in the automotive industry because we listen and are sensitive to the needsof our precious clients, responding with creative solutions that can be measured for thedifference these solutions make in enhancing the performance of the car Dealers we service.Towards this end, we will attract, excite and retain high quality personnel whose creativityand general delivery of our services in the market place, are exceptional and widelyacknowledged as being elegant and inspiring. Winning as we see it will be represented bya combination of healthy returns for our shareholders and approving acknowledgementsfrom our clients who see an ongoing relationship with us as paramount to their plans forthe future.Through its commitment, skills base and strategic insight into the automotiveindustry, Sewells Group has formed long term and meaningful relationshipswith manufacturers and Dealers around the globe.This is in line with the Sewells Group philosophy of supporting its clients witha “can do” business partner frame of reference, rather than a “supply andmove-on” mentality.vision & values“If you cannot see how the best are performing, how do you know howgood you really are? How do you ever drive your staff to produce more?”4
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaIntegrityWhat we think, what we say and what we do are in harmony.Continuous ImprovementWe demonstrate a restless drive to be better in everything we do adapting constantlyto changes needed to stay abreast of the very best in our field.MeasurementOur willingness to measure the impact of our performance sets us apart in a very strongsense. As such we eagerly seek means to monitor every possible initiative to prove ourworth.CommitmentWe retain undistracted levels of devotion to our plans, to our clients and to our projects.PartnershipsOur relations with our clients will be acted out as though we were a part of their being.They will have a deep sense of our belonging and sensitivity to their cause.InnovationWe encourage creativity in our people with our preference for developing our ownsolutions to the challenges of our esteemed clients. We constantly develop and refreshour products and services.our shared values• Global base of data• International experience• Holistic and integrated programmes, forming long term strategy for development• Effectively changing culture• Customised programmes to suit your needs• Applied business education and training• Measured growth• Dedicated specialisation in the motor industry for over 25 years• World class technology• Learning applications on your floor or in the classroom• Educational, strategic and tactical interventions• Integration of wholesale and retail objectivesvalue added5
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaSewells Group provides an outsourced agency service for clients, thataddresses the challenges of managing a motor retail network, and ensurescontinuity and the provision of professional expertise.The outsourced service integrates at a strategy/management/operations andexecution level, and under a single banner, then provides a range of dealerperformance enhancement products and services so as to ensure that intense focusis given to business health as a ‘way of life’ for all nominated dealers in a networkstructure.Dealer networks are encouraged to actively pursue a state of wellbeing andheightened learning as a means to improving performance and value in theirbusinesses, as well as customer value-add.Sewells Group continuously enhances and improves the constituent elements ofthe development model to ensure that Dealer networks are being developed in linewith market conditions and contemporary development thinking.outsourcing6
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaThe desired goal is:• Sustainable dealer performance, growth and upliftment.• Enhanced value of the client’s brand.• Improved customer satisfaction.• Improved productivity in the dealership.• Improved profitability in the dealership.• Achievement of the client’s strategic objectives.Key Principles embodied in the approach are:• Dealer acceptance of responsibility for ‘own’ wellbeing and development.• All activities must contribute to dealer health (integration of the effort).• The use of process and performance data to drive improvement actions anddecision making.• Use of one umbrella brand as the resource for attaining dealer health.• Three way partnership between the client, the dealer organization andSewells Group.• Empowerment of field-staff through the development of true retailunderstanding.outsourcing cont.The concept is based on the medical health industry principle, that oneshould pro-actively contribute towards, and work on a healthy lifestyle,whilst having critical resources available should the need arise.A consistently healthy lifestyle with regular monitoring is a vital aspect of thehealth process, if crises are to be averted, and health sustained.The achievement of the client’s corporate goals and vision is largely dependenton a dealer network that is healthy - in strategy; profit; process; people;customers - and which sees itself as a viable, return driven entity to its owners.The Sewells Group engagement model requires an in-market capability toenable the application and execution of the elements within the model. SewellsGroup appoints dedicated resources to manage and implement the model onbehalf of the client. The outsource team lives the brand and its culture.Sewells Group also offers an outsourced service for components of the model,examples are the Training and Development Management function and theBusiness Management function.7
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaSewells Group has been privileged to experience and work among topperforming dealers and OEM’s throughout the world resulting in anunderstanding of how they achieve great results on a sustainable basis.The common thread in these dealers is their ability to develop superior capabilitiesin three critical dimensions of their business:Process capabilityAll key business processes have been identified and customer orientated processesand procedures have been developed and implemented, these are continuouslyreviewed and “best practices” introduced. Management are responsible for these,and staff are trained to the required level of competence on the processes andprocedures and are vocal advocates of their processes and procedures.People capabilityStaff are recruited with their development potential in mind, are trained andmanaged to maximise their capabilities and motivated to perform throughleadership and remuneration structures.Management capabilityThe dealership applies a business management model which is orientated towardsresults, avoids distractions and focusses on the key performance areas of thebusiness. Management and staff are trained on the business management model,and have the knowledge and experience to implement in their key performanceareas.what sets us apartSewells Group Integrated Dealer Performance Management Model8
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinamanagementcapabilitypeoplecapabilityprocesscapabilitybestpracticedealersBest practice dealers develop creative measures of their performance in eachof the dimensions and continuously evaluate their performance, planning andimplementing corrective actions.The three dimensions are integrated in the dealership environment and aremanaged in a holistic manner.what sets us apartSewells Group Integrated Dealer Performance Management Model9
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaSewells Group understands the importance of managing and developing thesethree dimensions in an integrative manner therefore the Sewells Group’s modelfocuses on the performance development of franchised automotive dealers usinga holistic approach of measurement, analysis, education and development in linewith the three dimensions of retail performance.Proven Management ModelThe consistent application of a business management model, which focuses efforts on thecritical areas of performance which contribute to the achievement of above average resultsDemonstrated CompetenceThe development of staff to a point where they can demonstrate competence and theretention of staff by creating an environment conducive to self-motivation.Process EfficacyThe application of efficient and measurable processes that drive behaviour, are orientedtowards sales and service growth and the development of customer loyalty.what sets us apartSewells Group Integrated Dealer Performance Management Modelprocess efficacydemonstrated competenceproven management modelsustainabledealerhealth10
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaThe first component of a dealer performance model is the consistentapplication of a business management model, which focuses efforts on thecritical areas of performance which contribute to the achievement of aboveaverage results.Sewells Group supports the achievement of this by providing a businessmanagement model based on the proven MRA™ concept, underpinned by the eSOSfinancial reporting system, driven through performance groups and consultinginterventions.proven management modelDealer accounting consultingDealers require meaningful financial information in order to make informedstrategic decisions in their businesses, and to better achieve the BM model. Theaccounting practice followed will determine if that information is accurate andrelevant.Sewells Group accounting guide serves as a reference source for best practicesand principles which should be applied to record motor dealer transactions andthe analysis and interpretation of dealer financial performance. Users can accessknow how and obtain an understanding of a number of accounting and financialmanagement responsibilities.Sewells Group has a pool of highly experienced dealer accountants and financialmanagers who can assist with any aspect of dealership accounting.eSOS reporting systemThe fundamental benefit of business intelligence is the support it provides for abetter decision making process in the area of dealer and network performancemanagement.eSOS is a fully integrated, secure web based data collection, data sanitising andanalysis management tool designed exclusively for the retail automotive marketand has proven its capability and capacity. As a portal for total performancereporting, eSOS extends beyond just the financial area.eSOS was developed to meet both the enterprise/risk management requirements ofan OEM, as well as the developmental needs of the dealer network. Fully integratedinto eSOS is the proprietary Sewells Group MRA™ model, which ensures reportingand actionable data on the key ratios and KPI’s a dealer should be focusing on toensure the health of their business.11
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaMRA analytical modelOur core belief is that successful dealers consistently apply a proven managementmodel.Sewells Group MRA™ model is a high level financial and performance analysismodel which is used to analyse automotive retail performance and to guidestrategic decision making. By promoting improved retail management through the“Mix”, the “Retained” and the “Activity”, we are more accurately able to definethe processes and competencies which require improvement and offer support toaddress these gaps. Dealer business consultingManaging a dealership can sometimes be a frustrating exercise with so manydistractions which lead to uncertainty as to the way forward. Sewells Group offera consulting service which matches the expertise and competence of a Sewellsconsultant with a client’s specific needs.Sewells Group structured offer, the Dealer Health Check process is designedto provide a professional insight into the dealerships current and potentialperformance. Reports are compiled by leading industry consultants and highlightclear performance issues and areas of opportunity.Sewells Group also supports the development and implementation of the actionsneeded to remedy the performance issues and take advantage of the identifiedopportunities.Performance and development groupsAt the core of Sewells Group dealer focused philosophy are world class performancegroups. Essentially these are peer-group forums where dealers are able to identifythe financial drivers, processes and practices which lead to superior business results.Facilitated by a senior Sewells Group consultant, leading practices are identifiedthrough the use of industry benchmarks, dealership processes are assessed andanalysed in an action-learning environment in order to understand high levels ofworkplace performance. Sessions are designed to be engaging and interactivethrough the discussion of real life problems and opportunities. Participants areencouraged to openly exchange and articulate ideas, which will assist in enhancingperformance and identifying untapped sources of additional profit. Structured tomeet three to four times annually performance groups embrace the concept ofcontinuous improvement. 12
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinademonstrated competenceThe success of a dealership relies on the development of staff to a point wherethey can demonstrate competence, and the retention of staff by creating anenvironment conducive to self-motivation.Sewells Group provides learning interventions supported by an interactive learningmanagement system which enables learners to develop and demonstrate therequired competencies and gives recognition for their achievements.Training needs analysisThe key to meaningful training and development interventions is the effectiveidentification of training and development needs. One needs to establish “Whatindividuals need to be able to do”, the knowledge, skills and attitudes which areessential to performance.Sewells Group recognises the importance of this step in the developmental processand has a structured training needs analysis process which is customisable to aclient’s situation and needs.Curriculum developmentDeveloping integrated learning pathways enables learners to understand the roadto competence and to plan their development requirements appropriately.Sewells Group experience in designing career pathways and the associatedcurriculums plus our own uniquely designed pathways for motor retail can saveclients many hours of redevelopment.Training and developmentThere is much debate about the cost of training and developing people insteadof considering the cost of NOT training and developing people. Nothing in yourbusiness escapes the impact of well-trained staff, from your customers to yourcreditors. All motor dealers face the challenge of retaining and developing effectivemanagement and staff to allow them and the business to grow.Sewells Group provides needs based training, with proven competency basedoutcomes, through which individuals can grow and deliver in a way which suitsthe dealership and the individual. Sewells Group training philosophy is one wherelearners leave their training experience not only motivated, but with the skills andpractical experience to be able to apply their new knowledge in the workplace.13
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaLearning administration and managementThe management of the learning process is an admin intensive task. Keepingtrack of numbers of learners all at different stages in their development plans is acomplex process.Sewells Group recognises the importance of accurate and meaningful training anddevelopment data and can support clients with our admin support teams and ouronline learning management system.The Sewells Group LMS contains the following elements:• An online training management system to co-ordinate all training and maintainlearner records.• An online learning portal where learners and their managers can track theirprogress, access courses, materials and information.• An online testing facility to conduct training needs analysis and for testingcompetence.Product and other strategic interventionsTraining and development must support the OEM’s and dealers operational plansby preparing individuals for the introduction of new products and systems.Sewells Group has developed an approach to new product launches which equipsthe sales teams to effectively represent the new product from the start. This crucialperiod of product introduction requires competent sales people you are able topresent the unique selling points to prospects with enthusiasm, knowledge andprofessionalism. The launch of new systems also requires staff to be preparedfor the introduction, through meaningful training interventions using the mostappropriate methodology.Reward and recognitionEffort in developing staff without recognition and/or reward diminishes themotivational effects of the new knowledge and skills gained. It is human nature toappreciate one’s achievements being recognised.Sewells Group works with clients to implement appropriate recognition andreward systems which are sustainable and become focal points for new entrants toachieve. The Sewells Group recommended approach is to integrate developmentwith actual performance in reward and recognition programs.Leadership programsManaging an enterprise with five distinct ‘lines of business’ is a challenge initself. Throw in the three dimensional components of customer interest versusOEM interest versus shareholder interest and we emerge with a rather complexand intriguing business model called the modern car dealership. Now take thesecomplexities and weigh up the investment in the business (capital employed)against the investment in the manpower charged with producing a return onthis capital and we emerge with one of the most intriguing conundrums in theindustry. Sewells Group leadership programs are designed to develop individualsto meet these challenges. demonstrated competence cont.14
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinademonstrated competence cont.Departmental leadership programThe departmental leadership programme is designed to equip participants withthe knowhow and strategic tools to enable them to effectively drive departmentalperformance. This includes examining a balanced approach to leading and directingautomotive retail operations in a way which accommodates the three dimensionalrequirement of achieving optimum market penetration, providing exceptionallevels of service and generating superior returns for the business.Advanced dealer management programThe Automotive Dealer Management Programme is designed to equip delegateswith the knowhow and strategic tools to enable future dealership managers tosuccessfully achieve a balanced approach to leading and directing automotiveretail operations in a way which accommodates the three dimensional requirementof achieving optimum market penetration, providing exceptional levels of serviceand generating superior returns for the business.15
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaprocess efficacyThe final component of the Sewells Group Management Model is theapplication of efficient and measurable processes, which drive behaviourand are oriented towards sales and service growth and the development ofcustomer loyalty.The absence of stable, non-variable processes in a dealership has a significantimpact on the ability to develop and integrate competence into the business, aswell as the ability to effectively manage a department. Sewells Group providessales and aftersales processes and guides, which can be customised to client’sneeds, are underpinned by the iManage process management system and drivenby consulting and coaching support.Process designAnalyse any successful business and you will find in the core, processes whichhave been thoughtfully developed and continually refined. Providing quality andconsistency to the customer’s experience of the contact points with the dealershipwill contribute positively to customer satisfaction.Sewells Group assists clients to design the processes which will best serve theircustomers’ needs based on the businesses environment. Sewells Group owngeneric sales and aftersales processes have been robustly tested and with relativelyminor changes, can work for most dealerships.Process implementationEffectively designing processes is only the start. The challenge is to be able toimplement and apply them consistently and effortlessly.Sewells Group process implementation guidelines ensure that all staff are involvedin being part of the implementation, by contributing their own ideas to improvethe processes. Process training is not a once off, staff are placed into teams toregularly review the process steps, identify areas which need improvement and areprovided with the tools to improve the processes.16
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinaCoaching supportAn external coach can assist in identifying dysfunctional performance orweaknesses in the process steps. Sewells Group provides coaching support to adealer implementing new processes or wishing to improve their performance withthe current processes.The coach can conduct in-house training on specific aspects of service deliveryor help with the re-engineering of processes to improve performance. The coachcan also be used to implement Sewells Group process implementation guidelines,understanding potential pitfalls he can make the introduction of processes moreeffective by reducing the time required to achieve competency.iManage process management systemTracking process activities is an essential step in sustaining and evolving processefficacy.The Sewells Group iManage process management system enables the sales andservice teams to track, monitor and benchmark their performance.Compliance auditsEnsuring that your processes are compliant with the standards you have set is a keypart of process efficacy.Experienced Sewells Group consultants can perform this role through a structuredaudit process. Feedback will clearly indicate where there are process breakdownsand the remedial action required.process efficacy CONT.17
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinasewellsgroup.comSewells group Social MediaSewells Group is committed to developing a collaborative relationship byforming communities with our staff and with our valued clients.The purpose of these communities is to encourage two way dialogue where wecan share information of interest and best practices with our market and harnessand share the intellectual capacity of our staff.These forums will also facilitate feedback from our staff and clients on issues thatconcern them and opportunities for Sewells Group to improve their products andservices.18inhttp://www.linkedin.com/company/sewells-grouphttp://twitter.com/sewellsgrouphttp://www.facebook.com/SewellsGroup
    • insewellsgroup.cominfo@sewellsgroup.comAustralia & New Zealand275 Canterbury Road,Canterbury VIC 3126 AustraliaSouth AfricaBlock A – 1st FloorLa Rocca321 Main Road, Cnr PertuniaBryanston 2021 South Africa Thailand209 K Tower, 10th Fl.,Sukhumvit 21 (Asoke),Klongtoey Nue, Wattana,Bangkok 10110 ThailandINDONESIASuite 703, Pondok Indah OfficeTower 2Jl. Sultan Iskandar Muda Kav. V-TA,Pondok IndahJakarta 12310, IndonesiaIndia123, BUILDING 2-A3, SECTOR 1,Millennium Business Park,MIDC Mahape,Navi Mumbai, 400 701 Indiachinawest zone, building 14,city of eliteNO. 1000 jinhai road,Pudong area shanghai201206 chinasewellsgroup.comDisclaimer: The information in this brochure is correct at the time of production. Sewells Group reserves the right to make changes at its sole discretion.© 2012 Sewells Groupinaustralia - New zealand - south africathailand - indonesia - china - indiainfo@sewellsgroup.com