<ul><li>Developing a Business Plan </li></ul><ul><li>for DSpace@Cambridge </li></ul><ul><li>Peter Morgan  Julie Walker </l...
Outline <ul><li>business plan fundamentals </li></ul><ul><li>DSpace@Cambridge project </li></ul><ul><li>business plan comp...
Business plan fundamentals <ul><li>a business plan … </li></ul><ul><ul><li>is part of strategic planning process </li></ul...
Business plan fundamentals <ul><li>the elements of a business plan include </li></ul><ul><ul><li>vision and goals </li></u...
[email_address] <ul><li>3-yr project (to Dec 2005) funded by Cambridge-MIT Institute </li></ul><ul><li>collaboration betwe...
DSpace@Cambridge  business plan <ul><li>project funding ends Dec 2005 </li></ul><ul><li>business plan will support sustain...
Business plan components <ul><li>…  let's look in more detail at the planning process… </li></ul>
Business plan components  - service definition <ul><li>review of existing information </li></ul><ul><li>service model defi...
Business plan components - market research <ul><li>survey goals </li></ul><ul><ul><li>confirm service definition </li></ul...
Business plan components  - cost models <ul><li>cost categories, especially… </li></ul><ul><ul><li>staffing </li></ul></ul...
Business plan components  - revenue models <ul><li>should reflect market research </li></ul><ul><li>identify local constra...
What's next? <ul><li>(reprise) the elements of a business plan include </li></ul><ul><ul><li>vision and goals </li></ul></...
Conclusions <ul><li>business planning is important </li></ul><ul><li>each institution is different </li></ul><ul><li>liste...
Contacts <ul><li>Peter Morgan  <pbm2@cam.ac.uk> </li></ul><ul><li>Julie Walker  <jhwalker@mit.edu> </li></ul><ul><li>* * *...
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Morgan

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Morgan

  1. 1. <ul><li>Developing a Business Plan </li></ul><ul><li>for DSpace@Cambridge </li></ul><ul><li>Peter Morgan Julie Walker </li></ul><ul><li>Project Director Project Liaison </li></ul><ul><li>DSpace@Cambridge [email_address] </li></ul><ul><li>Cambridge University Library MIT Libraries </li></ul>
  2. 2. Outline <ul><li>business plan fundamentals </li></ul><ul><li>DSpace@Cambridge project </li></ul><ul><li>business plan components </li></ul><ul><li>what's next? </li></ul><ul><li>conclusions </li></ul>
  3. 3. Business plan fundamentals <ul><li>a business plan … </li></ul><ul><ul><li>is part of strategic planning process </li></ul></ul><ul><ul><li>contributes to organizational sustainability </li></ul></ul><ul><ul><li>is iterative, not linear </li></ul></ul><ul><ul><li>integrates different elements… </li></ul></ul>
  4. 4. Business plan fundamentals <ul><li>the elements of a business plan include </li></ul><ul><ul><li>vision and goals </li></ul></ul><ul><ul><li>service definition </li></ul></ul><ul><ul><li>market research </li></ul></ul><ul><ul><li>organizational structure </li></ul></ul><ul><ul><li>operations plan </li></ul></ul><ul><ul><li>cost model </li></ul></ul><ul><ul><li>revenue model </li></ul></ul><ul><ul><li>communications & PR </li></ul></ul><ul><ul><li>evaluation and ongoing market review </li></ul></ul>
  5. 5. [email_address] <ul><li>3-yr project (to Dec 2005) funded by Cambridge-MIT Institute </li></ul><ul><li>collaboration between Cambridge (Library + Computing Service) and MIT Libraries </li></ul><ul><li>project vision and goals </li></ul><ul><ul><li>establish institutional repository </li></ul></ul><ul><ul><li>develop functionality of DSpace platform </li></ul></ul><ul><ul><li>(digital preservation & learning management systems) </li></ul></ul><ul><ul><li>create business plan </li></ul></ul><ul><ul><li>collaborate with others </li></ul></ul>
  6. 6. DSpace@Cambridge business plan <ul><li>project funding ends Dec 2005 </li></ul><ul><li>business plan will support sustainable service </li></ul><ul><li>consultants commissioned </li></ul><ul><li>business plan must be context-sensitive </li></ul><ul><li>methodology potentially useful elsewhere </li></ul>
  7. 7. Business plan components <ul><li>… let's look in more detail at the planning process… </li></ul>
  8. 8. Business plan components - service definition <ul><li>review of existing information </li></ul><ul><li>service model definition </li></ul><ul><ul><li>input from library and computing service staff </li></ul></ul><ul><ul><li>interviews with early adopters </li></ul></ul><ul><ul><li>interviews with potential users </li></ul></ul><ul><ul><li>staffing considerations </li></ul></ul><ul><li>place within overall business plan </li></ul><ul><li>place within overall library service strategy and organizational structure </li></ul>
  9. 9. Business plan components - market research <ul><li>survey goals </li></ul><ul><ul><li>confirm service definition </li></ul></ul><ul><ul><li>test attitudes and understanding </li></ul></ul><ul><ul><li>acquire demographic data </li></ul></ul><ul><ul><li>size market </li></ul></ul><ul><ul><li>gauge marketing channels </li></ul></ul><ul><li>survey design and distribution issues </li></ul><ul><ul><li>pilot version </li></ul></ul><ul><ul><li>target audience </li></ul></ul><ul><ul><li>distribution methods </li></ul></ul><ul><ul><li>online v. hardcopy </li></ul></ul><ul><ul><li>timing </li></ul></ul>
  10. 10. Business plan components - cost models <ul><li>cost categories, especially… </li></ul><ul><ul><li>staffing </li></ul></ul><ul><ul><li>hardware </li></ul></ul><ul><li>derived from service definition </li></ul><ul><li>range of options (minimal service  full range of features and services) </li></ul>
  11. 11. Business plan components - revenue models <ul><li>should reflect market research </li></ul><ul><li>identify local constraints </li></ul><ul><ul><li>financial </li></ul></ul><ul><ul><li>political </li></ul></ul><ul><ul><li>cultural </li></ul></ul><ul><li>think creatively - question conventional wisdom </li></ul>
  12. 12. What's next? <ul><li>(reprise) the elements of a business plan include </li></ul><ul><ul><li>vision and goals </li></ul></ul><ul><ul><li>service definition </li></ul></ul><ul><ul><li>market research </li></ul></ul><ul><ul><li>organizational structure </li></ul></ul><ul><ul><li>operations plan </li></ul></ul><ul><ul><li>cost model </li></ul></ul><ul><ul><li>revenue model </li></ul></ul><ul><ul><li>communications & PR </li></ul></ul><ul><ul><li>evaluation and ongoing market review </li></ul></ul>
  13. 13. Conclusions <ul><li>business planning is important </li></ul><ul><li>each institution is different </li></ul><ul><li>listen to the customer/educate the market </li></ul><ul><li>all institutions have fundamental choices </li></ul><ul><ul><li>policies </li></ul></ul><ul><ul><li>service definition </li></ul></ul><ul><ul><li>local constraints </li></ul></ul><ul><li>need to share business plans </li></ul><ul><ul><li>will establish consensus and reveal patterns that others can adopt/adapt </li></ul></ul>
  14. 14. Contacts <ul><li>Peter Morgan <pbm2@cam.ac.uk> </li></ul><ul><li>Julie Walker <jhwalker@mit.edu> </li></ul><ul><li>* * * * * * * * * * </li></ul><ul><li>Apto Consulting Limited </li></ul><ul><ul><li>Lucio Cicolecchia <l.cicolecchia@aptoconsulting.com> </li></ul></ul><ul><ul><li>Oliver Hill <o.hill@aptoconsulting.com> </li></ul></ul>

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