Lsc Presentation

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  • Lsc Presentation

    1. 1. LSC Project Dissemination Event Trendbyte Ltd
    2. 2. Event Plan <ul><li>Presentation </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Project Findings </li></ul></ul><ul><ul><li>Web and Marketing </li></ul></ul><ul><ul><li>Entrepreneurs’ Feedback </li></ul></ul><ul><ul><li>Close </li></ul></ul><ul><li>Networking Opportunities & Lunch </li></ul>
    3. 3. Project Findings Leslie McDonald
    4. 4. Project Findings Content <ul><li>Background and context </li></ul><ul><li>The project </li></ul><ul><li>Activities and outputs </li></ul><ul><li>Key Findings </li></ul><ul><li>Conclusions </li></ul><ul><li>Recommendations </li></ul>
    5. 5. Project Findings Background <ul><li>Established 1999 </li></ul><ul><li>Business & Management </li></ul><ul><li>Project Team </li></ul><ul><li>May 2003 – February 2005 </li></ul><ul><li>Funded by LSC Nottinghamshire </li></ul>
    6. 6. Project Findings Importance <ul><li>High tendency towards self-employment </li></ul><ul><li>Lack of available data to analyse trends and needs </li></ul><ul><li>Good management skills important to the economy </li></ul><ul><li>Sustainability connected to the management of the business </li></ul><ul><li>Ethnic minorities not doing as well as they should be </li></ul><ul><li>Business Advice and Training not reaching Entrepreneurs </li></ul>
    7. 7. Project Findings Project Aim <ul><li>“ Conduct research into Management and Leadership skills gaps of BME entrepreneurs and managers. Identify Business development issues and provide practical support” </li></ul><ul><li>Skills audits </li></ul><ul><li>Identify management & leadership issues </li></ul><ul><li>Provide appropriate hand holding support </li></ul><ul><li>Share findings with support agencies </li></ul>
    8. 8. Project Findings Project Activities <ul><li>Literature review </li></ul><ul><li>Recruitment of Participants </li></ul><ul><li>Skills audit </li></ul><ul><li>Business Development Plan </li></ul><ul><li>Technical HRD Support </li></ul>
    9. 9. Project Findings Beneficiary Profile 7 12 5 6 19 15 10 Total 1 6 2 4 6 8 2 Women 6 6 3 2 13 7 8 Men Asian Caribbean African Social Commercial Existing Start-up ETHNIC ORIGIN SECTOR STATUS
    10. 10. Project Findings Literature Review | Key Findings <ul><li>Location </li></ul><ul><li>Administrative </li></ul><ul><li>Finance </li></ul><ul><li>African/Caribbean </li></ul><ul><li>Marketing </li></ul><ul><li>Discrimination </li></ul><ul><li>Labour Market Blockage </li></ul><ul><li>Business Planning </li></ul><ul><li>Concentration </li></ul><ul><li>Influenced </li></ul><ul><li>Running Business </li></ul>Barriers Motivation Skills & Knowledge
    11. 11. Project Findings Skills Gap <ul><li>Money - Strategic Planning - Quality/Admin - Winning Business </li></ul>
    12. 12. Project Findings Skills Gap (2)
    13. 13. Project Findings Skills Gap (3)
    14. 14. Project Findings Development Issues
    15. 15. Project Findings Business Issues
    16. 16. Project Findings HRD Support Provided <ul><li>Strategic Planning </li></ul><ul><li>Marketing / Communication </li></ul><ul><li>Finance & Funding </li></ul>
    17. 17. Project Findings HRD Support Provided (2)
    18. 18. Project Findings HRD Support Status
    19. 19. Project Findings Key Findings | Skills Gaps <ul><li>No significant differences in skills gaps between men and women </li></ul><ul><li>Women – Motivation was lower </li></ul><ul><li>Men – Communication was lower </li></ul><ul><li>Social Enterprises – Motivation and delegation </li></ul><ul><li>Commercial Enterprises – Communication </li></ul><ul><li>African Entrepreneurs – Winning Business </li></ul><ul><li>Caribbean Entrepreneurs - Motivation </li></ul><ul><li>South Asian Entrepreneurs - Drive </li></ul>
    20. 20. Project Findings Key Findings | Business Development <ul><li>No significant differences of business development issues </li></ul><ul><li>Key Issues: </li></ul><ul><li>Strategy/Business Planning </li></ul><ul><li>Finance/Funding </li></ul><ul><li>Marketing – Winning new customers </li></ul><ul><li>ICT – Not making use of Internet </li></ul><ul><li>Policies – Lack of formal policies </li></ul>
    21. 21. Project Findings Key Findings | Technical HRD Support <ul><li>Amount of support time was roughly same for male and females </li></ul><ul><li>High demand for strategic planning </li></ul><ul><li>Caribbean and Social Entrepreneurs have wider range of support needs. </li></ul><ul><li>South Asian Entrepreneurs had less business issues to address </li></ul><ul><li>Key Support areas: </li></ul><ul><li>Strategic/Business Planning </li></ul><ul><li>Marketing/communications </li></ul><ul><li>Performance Management </li></ul><ul><li>Financial Management </li></ul>
    22. 22. Project Findings Conclusions <ul><li>BME Entrepreneurs/managers have similar not same needs </li></ul><ul><li>Support needs distinctive – not been met by existing agencies </li></ul><ul><li>Under representation on existing programme </li></ul><ul><li>Support must be a balance of advice and practical support </li></ul><ul><li>Reliable data to analyse trends and issues is required </li></ul><ul><li>Lack of recognition of BME Business champions/expertise </li></ul><ul><li>Project represent excellent value and achieved its objectives </li></ul>
    23. 23. Project Findings Key Outputs <ul><li>14 new strategic plans </li></ul><ul><li>3 new businesses started </li></ul><ul><li>8 registered limited companies </li></ul><ul><li>25 non-executive Directors trained </li></ul><ul><li>2 organisations’ commitment to Investors in People </li></ul><ul><li>1 Quality System Assessment Action Plan </li></ul>
    24. 24. Project Findings Recommendations <ul><li>Wider needs analysis undertaken and acted up on </li></ul><ul><li>Engagement strategy drawn up by Business Support Services </li></ul><ul><li>Further help and support to existing participants </li></ul>
    25. 25. Web Design & Marketing Andrew Faulkner
    26. 26. Web-Design & Marketing Introduction <ul><li>What is Web-design & Marketing? </li></ul><ul><li>Aims & Objectives </li></ul><ul><li>Processes </li></ul><ul><li>Outputs </li></ul><ul><li>Findings </li></ul>
    27. 27. Web-Design & Marketing What is it? <ul><li>Branding </li></ul><ul><li>Obtaining a website </li></ul><ul><li>Web presence </li></ul><ul><li>Effective use of a website & brand </li></ul>
    28. 28. Web-Design & Marketing Project Aims & Objectives <ul><li>Design, brand & market the clients’ websites </li></ul><ul><li>Educate in jargon-free manner </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Expectations </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><li>Find & report skills gaps </li></ul><ul><li>Other technical services </li></ul>
    29. 29. Web-Design & Marketing Processes
    30. 30. Web-Design & Marketing Outputs <ul><li>8 complete websites, 7 new brands, 1 renewed brand: </li></ul><ul><li>4 Stationery packs, 1 Leaflet campaign </li></ul><ul><li>Directory listings placed & search submissions made </li></ul>
    31. 31. Web-Design & Marketing Findings – Client Facts <ul><li>Stats </li></ul><ul><ul><li>29% - Clients that assumed they would have no input </li></ul></ul><ul><ul><li>57% - Clients that struggled to produce content </li></ul></ul><ul><ul><li>57% - Clients that admitted to not knowing where to find web-design services </li></ul></ul>
    32. 32. Web-Design & Marketing Findings – Client Facts (2) <ul><li>3 types of client: </li></ul><ul><ul><ul><li>Are ready to create a web-presence for their organisation and have done research into the matter. </li></ul></ul></ul><ul><ul><ul><li>Realise they need to gain a web-presence but put little thought into their site. </li></ul></ul></ul><ul><ul><ul><li>Feel they are not ready to project themselves onto the Internet. </li></ul></ul></ul>
    33. 33. Web-Design & Marketing Findings – General Conclusions <ul><li>Whatever the level of technical knowledge of a client, the clients expect to be confused by jargon. </li></ul><ul><li>Clients, even technically able ones, lose confidence when using the Internet. </li></ul><ul><li>The cost of a website build is a major factor for clients avoiding using web designers. </li></ul>
    34. 34. Web-Design & Marketing Findings – General Conclusions <ul><li>Clients fear that communication will be minimal, but then offer little input when they realise otherwise. </li></ul><ul><li>The concept design is generally designed quickly, but content is hard to obtain from a client. </li></ul><ul><li>Most services offered were used by the clients. </li></ul>
    35. 35. Web-Design & Marketing Findings – Needs & Recommendations <ul><li>If ready for Internet presence: </li></ul><ul><ul><li>Educating entrepreneurs in the ways of Internet Marketing and Web Presence and how to get the best out of design services </li></ul></ul><ul><ul><li>Designers must keep discussions free of jargon and treat the project in a business style. </li></ul></ul><ul><ul><li>Meet in the middle </li></ul></ul><ul><li>If not ready/unsure: </li></ul><ul><ul><li>Business services to examine the organisation at a base level – creating missions, values and targets </li></ul></ul><ul><ul><li>Encouraging entrepreneurs to embrace new methods of doing business – not to fear/ignore them </li></ul></ul>
    36. 36. Entrepreneurs’ Feedback Leslie McDonald
    37. 37. Close <ul><li>Thank You </li></ul><ul><li>W. www.trendbyte.com </li></ul><ul><li>T. 0115 875 8808 </li></ul><ul><li>E. [email_address] </li></ul><ul><li>Now to network…and lunch… </li></ul>
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