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    • 1. LSC Project Dissemination Event Trendbyte Ltd
    • 2. Event Plan <ul><li>Presentation </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Project Findings </li></ul></ul><ul><ul><li>Web and Marketing </li></ul></ul><ul><ul><li>Entrepreneurs’ Feedback </li></ul></ul><ul><ul><li>Close </li></ul></ul><ul><li>Networking Opportunities & Lunch </li></ul>
    • 3. Project Findings Leslie McDonald
    • 4. Project Findings Content <ul><li>Background and context </li></ul><ul><li>The project </li></ul><ul><li>Activities and outputs </li></ul><ul><li>Key Findings </li></ul><ul><li>Conclusions </li></ul><ul><li>Recommendations </li></ul>
    • 5. Project Findings Background <ul><li>Established 1999 </li></ul><ul><li>Business & Management </li></ul><ul><li>Project Team </li></ul><ul><li>May 2003 – February 2005 </li></ul><ul><li>Funded by LSC Nottinghamshire </li></ul>
    • 6. Project Findings Importance <ul><li>High tendency towards self-employment </li></ul><ul><li>Lack of available data to analyse trends and needs </li></ul><ul><li>Good management skills important to the economy </li></ul><ul><li>Sustainability connected to the management of the business </li></ul><ul><li>Ethnic minorities not doing as well as they should be </li></ul><ul><li>Business Advice and Training not reaching Entrepreneurs </li></ul>
    • 7. Project Findings Project Aim <ul><li>“ Conduct research into Management and Leadership skills gaps of BME entrepreneurs and managers. Identify Business development issues and provide practical support” </li></ul><ul><li>Skills audits </li></ul><ul><li>Identify management & leadership issues </li></ul><ul><li>Provide appropriate hand holding support </li></ul><ul><li>Share findings with support agencies </li></ul>
    • 8. Project Findings Project Activities <ul><li>Literature review </li></ul><ul><li>Recruitment of Participants </li></ul><ul><li>Skills audit </li></ul><ul><li>Business Development Plan </li></ul><ul><li>Technical HRD Support </li></ul>
    • 9. Project Findings Beneficiary Profile 7 12 5 6 19 15 10 Total 1 6 2 4 6 8 2 Women 6 6 3 2 13 7 8 Men Asian Caribbean African Social Commercial Existing Start-up ETHNIC ORIGIN SECTOR STATUS
    • 10. Project Findings Literature Review | Key Findings <ul><li>Location </li></ul><ul><li>Administrative </li></ul><ul><li>Finance </li></ul><ul><li>African/Caribbean </li></ul><ul><li>Marketing </li></ul><ul><li>Discrimination </li></ul><ul><li>Labour Market Blockage </li></ul><ul><li>Business Planning </li></ul><ul><li>Concentration </li></ul><ul><li>Influenced </li></ul><ul><li>Running Business </li></ul>Barriers Motivation Skills & Knowledge
    • 11. Project Findings Skills Gap <ul><li>Money - Strategic Planning - Quality/Admin - Winning Business </li></ul>
    • 12. Project Findings Skills Gap (2)
    • 13. Project Findings Skills Gap (3)
    • 14. Project Findings Development Issues
    • 15. Project Findings Business Issues
    • 16. Project Findings HRD Support Provided <ul><li>Strategic Planning </li></ul><ul><li>Marketing / Communication </li></ul><ul><li>Finance & Funding </li></ul>
    • 17. Project Findings HRD Support Provided (2)
    • 18. Project Findings HRD Support Status
    • 19. Project Findings Key Findings | Skills Gaps <ul><li>No significant differences in skills gaps between men and women </li></ul><ul><li>Women – Motivation was lower </li></ul><ul><li>Men – Communication was lower </li></ul><ul><li>Social Enterprises – Motivation and delegation </li></ul><ul><li>Commercial Enterprises – Communication </li></ul><ul><li>African Entrepreneurs – Winning Business </li></ul><ul><li>Caribbean Entrepreneurs - Motivation </li></ul><ul><li>South Asian Entrepreneurs - Drive </li></ul>
    • 20. Project Findings Key Findings | Business Development <ul><li>No significant differences of business development issues </li></ul><ul><li>Key Issues: </li></ul><ul><li>Strategy/Business Planning </li></ul><ul><li>Finance/Funding </li></ul><ul><li>Marketing – Winning new customers </li></ul><ul><li>ICT – Not making use of Internet </li></ul><ul><li>Policies – Lack of formal policies </li></ul>
    • 21. Project Findings Key Findings | Technical HRD Support <ul><li>Amount of support time was roughly same for male and females </li></ul><ul><li>High demand for strategic planning </li></ul><ul><li>Caribbean and Social Entrepreneurs have wider range of support needs. </li></ul><ul><li>South Asian Entrepreneurs had less business issues to address </li></ul><ul><li>Key Support areas: </li></ul><ul><li>Strategic/Business Planning </li></ul><ul><li>Marketing/communications </li></ul><ul><li>Performance Management </li></ul><ul><li>Financial Management </li></ul>
    • 22. Project Findings Conclusions <ul><li>BME Entrepreneurs/managers have similar not same needs </li></ul><ul><li>Support needs distinctive – not been met by existing agencies </li></ul><ul><li>Under representation on existing programme </li></ul><ul><li>Support must be a balance of advice and practical support </li></ul><ul><li>Reliable data to analyse trends and issues is required </li></ul><ul><li>Lack of recognition of BME Business champions/expertise </li></ul><ul><li>Project represent excellent value and achieved its objectives </li></ul>
    • 23. Project Findings Key Outputs <ul><li>14 new strategic plans </li></ul><ul><li>3 new businesses started </li></ul><ul><li>8 registered limited companies </li></ul><ul><li>25 non-executive Directors trained </li></ul><ul><li>2 organisations’ commitment to Investors in People </li></ul><ul><li>1 Quality System Assessment Action Plan </li></ul>
    • 24. Project Findings Recommendations <ul><li>Wider needs analysis undertaken and acted up on </li></ul><ul><li>Engagement strategy drawn up by Business Support Services </li></ul><ul><li>Further help and support to existing participants </li></ul>
    • 25. Web Design & Marketing Andrew Faulkner
    • 26. Web-Design & Marketing Introduction <ul><li>What is Web-design & Marketing? </li></ul><ul><li>Aims & Objectives </li></ul><ul><li>Processes </li></ul><ul><li>Outputs </li></ul><ul><li>Findings </li></ul>
    • 27. Web-Design & Marketing What is it? <ul><li>Branding </li></ul><ul><li>Obtaining a website </li></ul><ul><li>Web presence </li></ul><ul><li>Effective use of a website & brand </li></ul>
    • 28. Web-Design & Marketing Project Aims & Objectives <ul><li>Design, brand & market the clients’ websites </li></ul><ul><li>Educate in jargon-free manner </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Expectations </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><li>Find & report skills gaps </li></ul><ul><li>Other technical services </li></ul>
    • 29. Web-Design & Marketing Processes
    • 30. Web-Design & Marketing Outputs <ul><li>8 complete websites, 7 new brands, 1 renewed brand: </li></ul><ul><li>4 Stationery packs, 1 Leaflet campaign </li></ul><ul><li>Directory listings placed & search submissions made </li></ul>
    • 31. Web-Design & Marketing Findings – Client Facts <ul><li>Stats </li></ul><ul><ul><li>29% - Clients that assumed they would have no input </li></ul></ul><ul><ul><li>57% - Clients that struggled to produce content </li></ul></ul><ul><ul><li>57% - Clients that admitted to not knowing where to find web-design services </li></ul></ul>
    • 32. Web-Design & Marketing Findings – Client Facts (2) <ul><li>3 types of client: </li></ul><ul><ul><ul><li>Are ready to create a web-presence for their organisation and have done research into the matter. </li></ul></ul></ul><ul><ul><ul><li>Realise they need to gain a web-presence but put little thought into their site. </li></ul></ul></ul><ul><ul><ul><li>Feel they are not ready to project themselves onto the Internet. </li></ul></ul></ul>
    • 33. Web-Design & Marketing Findings – General Conclusions <ul><li>Whatever the level of technical knowledge of a client, the clients expect to be confused by jargon. </li></ul><ul><li>Clients, even technically able ones, lose confidence when using the Internet. </li></ul><ul><li>The cost of a website build is a major factor for clients avoiding using web designers. </li></ul>
    • 34. Web-Design & Marketing Findings – General Conclusions <ul><li>Clients fear that communication will be minimal, but then offer little input when they realise otherwise. </li></ul><ul><li>The concept design is generally designed quickly, but content is hard to obtain from a client. </li></ul><ul><li>Most services offered were used by the clients. </li></ul>
    • 35. Web-Design & Marketing Findings – Needs & Recommendations <ul><li>If ready for Internet presence: </li></ul><ul><ul><li>Educating entrepreneurs in the ways of Internet Marketing and Web Presence and how to get the best out of design services </li></ul></ul><ul><ul><li>Designers must keep discussions free of jargon and treat the project in a business style. </li></ul></ul><ul><ul><li>Meet in the middle </li></ul></ul><ul><li>If not ready/unsure: </li></ul><ul><ul><li>Business services to examine the organisation at a base level – creating missions, values and targets </li></ul></ul><ul><ul><li>Encouraging entrepreneurs to embrace new methods of doing business – not to fear/ignore them </li></ul></ul>
    • 36. Entrepreneurs’ Feedback Leslie McDonald
    • 37. Close <ul><li>Thank You </li></ul><ul><li>W. www.trendbyte.com </li></ul><ul><li>T. 0115 875 8808 </li></ul><ul><li>E. [email_address] </li></ul><ul><li>Now to network…and lunch… </li></ul>

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