Gaming Market Survey

6,095 views
5,779 views

Published on

Gaming Market Survey

Published in: Entertainment & Humor

Gaming Market Survey

  1. 1. GAMINGMarket Survey
  2. 2. GAMING IndustryEvery week people across the globe spend3 billion hours playing video games !The number of hours spent playing games has hit156 billion a year !
  3. 3. GAMING IndustryExamples of time spent playing
  4. 4. GAMe FUNDING 2009 : $819 million 2010 : $1.89 billionTotal value of funding & acquisitionsrose 130% !
  5. 5. GLOBAL GAME SALES 2010 : $60 billion 2015 : $70 billionUS GAME SALES 2011 : $21.6 billion
  6. 6. US - GAMING PoPulation 72% of Americans play video games Median age of gamers = 37 58% 42% 52% of online consumers play video games for at least 2H / week
  7. 7. EUROPE GAMING PoPulation More than 50% of U.K, France and Germany Adults play games UK: 68% of men and 59% of Women play Games Germany: 63% of men and 54% of women play games France: 61% of men and 52% of women play games
  8. 8. GAMING economy US: £13.2bn per year on gaming GERMANY : £4bn from 24m payers U.K: £3.6bn from 16.1m payers FRANCE: £2.8bn from 10.4m payers
  9. 9. GAME average Spending FRANCE: £22.3 per month per player USA: £17.5 per month per player U.K: £18.6 per month per player GERMANY: £13.9 per month per player
  10. 10. Social Gaming Industry 2011 : $8 billion 2014 : $11,4 billion
  11. 11. Social Gaming Market 2010 : $856 million 2012 : $1.32 billion 2015 : $4 billion
  12. 12. USA Social Gaming REVENUES2011: $653 millions in Virtual Goods $192 millions in-Game Advertising
  13. 13. SOCIAL GAMING Population 600 million social game players around the world
  14. 14. SOCIAL GAMING population Most Internet users between the age of 18-44 play social games on a daily basis
  15. 15. SOCIAL GAMING population Males play because of competition Females play because they are bored
  16. 16. USA SOCIAL GAMING populationAmericans spending : 906 million hours per month on social networks 407 million hours per month on games
  17. 17. USA SOCIAL GAMING population 50% of US internet users play social games 2010 : 62 million of U.S. internet users play at least 1 game on a social network monthly 2012: 68.7 million Americans will be playing social games
  18. 18. MOBILE ENTERTAINEMENTIndustry 2010 : $33 billion 2015 : $54 billion !
  19. 19. Population of MobileGamers 53% Female 47% Male
  20. 20. A few words on FreemiumModel 80% of all mobile downloads video games are Free 51% of the top 25 games in the AppStore are « Free »
  21. 21. A few words on FreemiumModel Mobile gamers spend an average of $14/month in freemium games 30% of all mobile free-to-play game revenue coming from purchases worth $50 or more
  22. 22. Ads Vs In-Game Purchases 2010 : Advertising revenue for Game Developers = $87 millions 2015 : Advertising revenue X10 = $894 million
  23. 23. In-Game Purchases market 2010 : Virtual goods represent a $4 billion global market 2013 : In-Game Purchases should overtake pay-per- downloads 2015 : In-Game Purchases should reach $11 billion
  24. 24. A few words on Mobile Gaming 3,4 billion mobiles phone on the planet ! The Next Evolution of the Gaming Market is MOBILE Players looking more & more for continuous gameplays The Best way to target individuals
  25. 25. A FEW WORDS ON Social Gaming « Virality » is the Master Key ! People who play games on social networks have groups of friends they like to play with 200 million monthly active users playing games on Facebook !
  26. 26. "If you are not building social games, then you are notbuilding games for the majority of the market...You arebuilding games for a shrinking market"Sean Ryan, Director of game partnerships at Facebook
  27. 27. Facebook connected Only?"Be your own bitch, meaning dont be overly dependent onone platform"Fred Wilson, Zynga investor
  28. 28. USE OTHER SOCIAL NETWORKS Google+ (Worldwide) Orkut (Brasil) RenRen (Asia) …
  29. 29. REFerenceshttp://tinyurl.com/3g84w9thttp://tinyurl.com/3tuzqsjhttp://tinyurl.com/3wa8umchttp://tinyurl.com/6fwfqyvhttp://tinyurl.com/3wa8ljohttp://tinyurl.com/3ptnx3zhttp://tinyurl.com/3swmegvhttp://tinyurl.com/3pwr27qhttp://tinyurl.com/4mqptl9

×