Gaming Market Survey

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Gaming Market Survey

Gaming Market Survey

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  • 1. GAMINGMarket Survey
  • 2. GAMING IndustryEvery week people across the globe spend3 billion hours playing video games !The number of hours spent playing games has hit156 billion a year !
  • 3. GAMING IndustryExamples of time spent playing
  • 4. GAMe FUNDING 2009 : $819 million 2010 : $1.89 billionTotal value of funding & acquisitionsrose 130% !
  • 5. GLOBAL GAME SALES 2010 : $60 billion 2015 : $70 billionUS GAME SALES 2011 : $21.6 billion
  • 6. US - GAMING PoPulation 72% of Americans play video games Median age of gamers = 37 58% 42% 52% of online consumers play video games for at least 2H / week
  • 7. EUROPE GAMING PoPulation More than 50% of U.K, France and Germany Adults play games UK: 68% of men and 59% of Women play Games Germany: 63% of men and 54% of women play games France: 61% of men and 52% of women play games
  • 8. GAMING economy US: £13.2bn per year on gaming GERMANY : £4bn from 24m payers U.K: £3.6bn from 16.1m payers FRANCE: £2.8bn from 10.4m payers
  • 9. GAME average Spending FRANCE: £22.3 per month per player USA: £17.5 per month per player U.K: £18.6 per month per player GERMANY: £13.9 per month per player
  • 10. Social Gaming Industry 2011 : $8 billion 2014 : $11,4 billion
  • 11. Social Gaming Market 2010 : $856 million 2012 : $1.32 billion 2015 : $4 billion
  • 12. USA Social Gaming REVENUES2011: $653 millions in Virtual Goods $192 millions in-Game Advertising
  • 13. SOCIAL GAMING Population 600 million social game players around the world
  • 14. SOCIAL GAMING population Most Internet users between the age of 18-44 play social games on a daily basis
  • 15. SOCIAL GAMING population Males play because of competition Females play because they are bored
  • 16. USA SOCIAL GAMING populationAmericans spending : 906 million hours per month on social networks 407 million hours per month on games
  • 17. USA SOCIAL GAMING population 50% of US internet users play social games 2010 : 62 million of U.S. internet users play at least 1 game on a social network monthly 2012: 68.7 million Americans will be playing social games
  • 18. MOBILE ENTERTAINEMENTIndustry 2010 : $33 billion 2015 : $54 billion !
  • 19. Population of MobileGamers 53% Female 47% Male
  • 20. A few words on FreemiumModel 80% of all mobile downloads video games are Free 51% of the top 25 games in the AppStore are « Free »
  • 21. A few words on FreemiumModel Mobile gamers spend an average of $14/month in freemium games 30% of all mobile free-to-play game revenue coming from purchases worth $50 or more
  • 22. Ads Vs In-Game Purchases 2010 : Advertising revenue for Game Developers = $87 millions 2015 : Advertising revenue X10 = $894 million
  • 23. In-Game Purchases market 2010 : Virtual goods represent a $4 billion global market 2013 : In-Game Purchases should overtake pay-per- downloads 2015 : In-Game Purchases should reach $11 billion
  • 24. A few words on Mobile Gaming 3,4 billion mobiles phone on the planet ! The Next Evolution of the Gaming Market is MOBILE Players looking more & more for continuous gameplays The Best way to target individuals
  • 25. A FEW WORDS ON Social Gaming « Virality » is the Master Key ! People who play games on social networks have groups of friends they like to play with 200 million monthly active users playing games on Facebook !
  • 26. "If you are not building social games, then you are notbuilding games for the majority of the market...You arebuilding games for a shrinking market"Sean Ryan, Director of game partnerships at Facebook
  • 27. Facebook connected Only?"Be your own bitch, meaning dont be overly dependent onone platform"Fred Wilson, Zynga investor
  • 28. USE OTHER SOCIAL NETWORKS Google+ (Worldwide) Orkut (Brasil) RenRen (Asia) …
  • 29. REFerenceshttp://tinyurl.com/3g84w9thttp://tinyurl.com/3tuzqsjhttp://tinyurl.com/3wa8umchttp://tinyurl.com/6fwfqyvhttp://tinyurl.com/3wa8ljohttp://tinyurl.com/3ptnx3zhttp://tinyurl.com/3swmegvhttp://tinyurl.com/3pwr27qhttp://tinyurl.com/4mqptl9