Company Background
• Founded in 2008
– By Nicholas Jarjour
• C.E.O.
• First winner of the CARAS Fred Sherratt award
– Excellence in the music industry
• Over 1500 master recording catalogues
– Original composition in over 15 genres with
different artists
– Rock, pop, R&B, Electro, Adult
Contemporary, Eclectic

Company Background
• Offers full services in-house
Development
Publishing Marketing
SEVEN30
Music
Group
Business and
Creative
Record Label
Management
Production

Company Background (Cont’d)
Mission statement
“At Seven30 Entertainment, we strive to
create a new business model by using
convergence to be a productive and
efficient turn-key full service company
that services clients in every sector of the
entertainment industry.”

Competitors Analysis
World Market Music Sales Shares
11.3% Warner Music Group
21.5%
EMI Group
13.4%
Independent Labels
Universal Music
Group
25.5% Sony BMG
28.4%
Source: IFPI, 2005

Opportunities
• Appearance of products in the fashion
industry
– Beauty and fashion companies
– Magazines
• Food and drink companies
• Talk shows
• Charity/non-profit organizations

Market Analysis (Cont’d)

Creative Objectives
• Build awareness among target audience

Creative Strategy
Positioning statement
Seven30 Music Group operates with a
boutique approach by to both corporate
and creative clients. By using
convergence and a turn-key approach, we
are able to streamline every aspect
needed within only one company.