Georgia State Agency
Social Media Summit

LISTENING TO THE ENTERPRISE
#TeamGaSocial
What we’ll cover…
1. How to aggregate content from
across the enterprise
2. How to make use of aggregated
content
3. How t...
“If you’re too busy talking,
You’re not busy listening.”
-- Zac Brown Band

Let’s get to work!

#TeamGaSocial
#TeamGaSocial
Pick a few sources that make sense…

1. Facebook
2. Twitter
3. RSS

#TeamGaSocial
Facebook “Interest List”

#TeamGaSocial
Twitter “List”
RSS Reader

#TeamGaSocial
#TeamGaSocial
Alternatives to Google Reader
1. Feedly
2. The Old Reader
3. Flipboard
4. AOL Reader (Yes, AOL)
5. Digg Reader

#TeamGaSoc...
And don’t forget #hashtags!
1. #GaGov
2. #TeamGa
3. #ExploreGeorgia
4. #GaDoE
5. #GaWX
6. And now…
#TeamGaSocial
Please live tweet your thoughts and
questions to #TeamGaSocial
OK…
But what do you do with all that content?
1. Curate related news for your
agency’s channels
2. Identify items of inter...
The Curator:
"With the push of social media and advancements in
communications technology, the curator has become a
journa...
Build your own Facebook list
Step 1: Identify a group of content
creators central to your
business, and then find their
of...
Build your own Twitter list
Step 1: Identify a group of
content creators central to
your business, and then find
their off...
Build your own RSS list
Step 1: Identify a group of
content creators central to your
business, and then find their
primary...
What we covered…
1. How to aggregate content from
across the enterprise
- Using Facebook, Twitter & RSS
2. How to make use...
{ Phase 1 }
#TeamGaSocial
Listening to the enterprise
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Listening to the enterprise

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Using content aggregates across channels (Facebook, Twitter, and RSS) and social hashtags to keep your "finger on the pulse" of current events within the enterprise of Georgia state government.

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  • The secret to social media success isn't in talking - it's in listening.
  • Listening to the enterprise

    1. 1. Georgia State Agency Social Media Summit LISTENING TO THE ENTERPRISE #TeamGaSocial
    2. 2. What we’ll cover… 1. How to aggregate content from across the enterprise 2. How to make use of aggregated content 3. How to build your own aggregates for strategic listening #TeamGaSocial
    3. 3. “If you’re too busy talking, You’re not busy listening.” -- Zac Brown Band Let’s get to work! #TeamGaSocial
    4. 4. #TeamGaSocial
    5. 5. Pick a few sources that make sense… 1. Facebook 2. Twitter 3. RSS #TeamGaSocial
    6. 6. Facebook “Interest List” #TeamGaSocial
    7. 7. Twitter “List”
    8. 8. RSS Reader #TeamGaSocial
    9. 9. #TeamGaSocial
    10. 10. Alternatives to Google Reader 1. Feedly 2. The Old Reader 3. Flipboard 4. AOL Reader (Yes, AOL) 5. Digg Reader #TeamGaSocial
    11. 11. And don’t forget #hashtags! 1. #GaGov 2. #TeamGa 3. #ExploreGeorgia 4. #GaDoE 5. #GaWX 6. And now… #TeamGaSocial
    12. 12. Please live tweet your thoughts and questions to #TeamGaSocial
    13. 13. OK… But what do you do with all that content? 1. Curate related news for your agency’s channels 2. Identify items of interest for your leadership 3. Identify opportunities to work closer with partner agencies 4. Provide insight to the C-Suite 5. Keep your agency up-to-date on best practices and trends #TeamGaSocial
    14. 14. The Curator: "With the push of social media and advancements in communications technology, the curator has become a journalist by proxy. They are not on the front lines, covering a particular beat or industry, or filing a story themselves, but they are responding to a reader need. With a torrent of content emanating from innumerable sources (blogs, mainstream media, social networks), a vacuum has been created between reporter and reader — or information gatherer and information seeker — where having a trusted human editor to help sort out all this information has become as necessary as those who file the initial report.” -- Josh Sternberg #TeamGaSocial
    15. 15. Build your own Facebook list Step 1: Identify a group of content creators central to your business, and then find their official Facebook pages Step 2: Add these pages to your interest list Step 3: Add your new interest list to your “favorites” bar #TeamGaSocial
    16. 16. Build your own Twitter list Step 1: Identify a group of content creators central to your business, and then find their official Twitter profiles Step 2: Add these profiles to your list Step 3: Maintain a healthy list by removing members who tweet too frequently or not frequently enough #TeamGaSocial
    17. 17. Build your own RSS list Step 1: Identify a group of content creators central to your business, and then find their primary website RSS feeds Step 2: Add their RSS urls to your RSS aggregate’s list Step 3: Maintain a healthy list by removing pages that post too frequently or not frequently enough – or who post poorly formatted content #TeamGaSocial
    18. 18. What we covered… 1. How to aggregate content from across the enterprise - Using Facebook, Twitter & RSS 2. How to make use of aggregated content - Through strategic curation 3. How to build your own aggregates for strategic listening - Target, build & listen! #TeamGaSocial
    19. 19. { Phase 1 } #TeamGaSocial

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