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Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
Crash course social_media-1
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Crash course social_media-1

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Transcript

  • 1. Crash Course in Social Media for Spas and Salons Presented by
  • 2. Webinar Outline •  Why your salon/spa should care about social media. •  Four-point plan to develop your social media strategy. •  Turn a social media strategy into money for your spa.
  • 3. The World is Changing Fast Change with it! It won’t wait.
  • 4. There Will be Winners
  • 5. Social Media Fuel = People •  54% of women use social media regularly. • 29% of these women are 35-54 years old. • The fastest growing female age group is 55+ (922%).
  • 6. Facebook: A Snapshot •  Over 500 million active users. •  150 million mobile users, who are twice as active on Facebook. •  50% log-on their news feed every day. •  Average user has 130 friends. •  We spend 700 billion minutes/month on Facebook.
  • 7. Social Media Use
  • 8. Google is Not the Whole Story
  • 9. Local Search 1.0
  • 10. Local Search 2.0
  • 11. You May Know These Guys Algorithm Your Friends
  • 12. Splendid Paradox •  Spa/Salon industry is unique, real people must deliver the “product”. •  Social media permits you to interact personally. •  You can’t cut hair or give a massage online. •  There is an important social aspect to the spa and salon experience.
  • 13. How to Use Social Media •  Teach with passion, authority, opinions. •  Keep most loyal clients in mind at all times. •  Maintain interested with consistent posts that are relevant and valuable. •  Encourage community to share and spread your social influence.
  • 14. First Steps •  Set up a profile (personal) and FaceBook page for your business. •  http://www.spaboomblog.com/2010/6- steps-to-set-up-a-facebook-page •  Set up a Twitter account for your business.
  • 15. Build a Network •  Ask 25 friends, family and coworkers to become fans. • Join local networks by city. • Share links and comment.
  • 16. Listen and Watch •  Follow relevant conversations. •  Sign-up for Google Alerts. •  Add TweetDeck.
  • 17. Conversations Happening Now…..
  • 18. About Your Spa and Salon Decide How you want to be part of that conversation.
  • 19. Remember the Goal •  Generate transactions on your website. o  Book appointments. o  Encourage clients to try new spa/salon treatments. o  Purchase Gifts.
  • 20. Good Content is Critical •  More content = more traffic to website. •  Fresh, time sensitive, event/specials drive traffic. •  Creates sharing opportunities to reach new audience. •  SEO.
  • 21. What Makes Great Content? •  Passion and expertise. •  Clients want to identify with you so understand their problems and challenges. •  Consistency increases social media effectiveness. •  Keep them interested and encourage them to share, spread your social influence.
  • 22. Blog Effectively……
  • 23. Then Tell 200 Friends
  • 24. Allow Clients to Share
  • 25. Spread Social Influence Online
  • 26. Social Media Events Encourage Sharing Referral Codes - exclusive specials to readers o  one-time deals, limited offers, request retweets
  • 27. Common Social Media Mistakes •  See website as static billboard and social media as place to post unedited information. o  Website is dynamic, changing and must work with social media to be successful. •  Aggressive Marketing. o  Build community, engage, create trust. o  It is ok to create a call to action but do it wisely.
  • 28. Checklist for Effectiveness •  Frequency. 2-3 times per week. •  Value. Specials, insider info, create relationships Educate, alert followers/friends to your blog. •  Relevance. Listen and communicate with community. •  Spread your influence. Referrals, GC purchase notifications, retweets.
  • 29. The Future of Online Marketing •  Broadcast message across multiple mediums. •  Consistent messaging tailored to best clients. •  Content, promotions and connections. •  Use the right tools. •  Seamless integration.
  • 30. Contact To learn more about our integrated online marketing suite and special conference pricing please contact: •  janell.loving@spaboom.com •  seth.gardenswartz@spaboom.com •  800.940.0458

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