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Internationalisation/Introduction
Isyour business ready to go
International?
Our thoughts
Step by step
Four themes
High va...
Internationalisation/KeyThemes
• Project scope definition
• Solid foundations &
flexible technology
• Build re-usable
comp...
ARGOS
Internationalisation/ScopeDefinition
Theme One
Project Scope
Definition
Internationalisation/ScopeDefinition
• Business Case
• P&LModel
• Technical Strategy
• Content Strategy
• Pricing
• Logist...
Internationalisation/ScopeDefinition
Theme One
Scope definition
Business
value first
Features second
Puttingthecustomerfirst/Introduction
Theme One
Scope definition
Keep it simple
Over engineered solutions
date quickly
Aim ...
Theme One
Scope definition
Be clear
about your objectives and
whathas an impact
Prioritise
theitems incontext
ofyour core ...
Theme One
Scope definition
Little and often
Release enhancements,
measure impact
Internationalisation/ScopeDefinition
Theme One
Scope definition
Get valuable
feedback
Don’t guess!!
Internationalisation/ScopeDefinition
Internationalisation/CoreFoundations
Theme Two
Solid Foundations
Get the
basics right
Lay the foundations for
Internationa...
Internationalisation/FlexibleTechnologyInternationalisation/CoreFoundations
FourreasonswhyMagentoiscompelling
speed to
market
tailored
solutions
feature set ownership
Internationalisation/CoreFounda...
Whatdoesthatmeanforbusiness?
£££ £££
Developmentbudget
Licensingcosts
DevelopmentbudgetLicensingcosts
Internationalisation...
Avoid silos
Dedicated
• x2 Licences
• x3 Servers
• ERP integration
• PSP integration
• Customisation
Dedicated
• x4 Licenc...
Core eCommerce layer
x3 Licences
x4 Servers
ERP integration
Multiple PSPs
Single WMS
Languages
Common features
Responsive ...
Internationalisation/Re-usablecomponents
CCreate re-usable components
Internationalisation/Re-usablecomponents
CCreate re-usable components
End Result?
Significant Uplift
Significant increase in sales and
conversions
Up to 10 orders per second
Delivered inside 3...
TechnologyenablingaccessInternationalisation/FlexibleTechnology
Europeanconsumerbase
UK
France
Italy
Spain
Germany
ConsumerchoiceInternationalisation/FlexibleTechnology
End Result?
Pan European DC2
180+ stores, single Magento instance,
3 licences
Large & diverse catalogue
Multiple fulfilmen...
Internationalisation/ Summary
• Focus on the valuable
stuff / be flexible with scope
• Find common ground
/ create re-usab...
Internationalisation/ Summary
• www.sessiondigital.com
• Twitter: @sessiondigital
Thanks!
Fast-track to Internationalisation
Fast-track to Internationalisation
Fast-track to Internationalisation
Fast-track to Internationalisation
Fast-track to Internationalisation
Fast-track to Internationalisation
Fast-track to Internationalisation
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Fast-track to Internationalisation

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The decision to expand internationally can be both exciting and daunting and the opportunities can seem endless. In our experience, by focusing your efforts and investment you can reap significant rewards in rapid time. To successfully navigate the challenges and ensure the success of your ecommerce business overseas, we’ll share with you our experiences helping a fashion etailer achieve international success in under just 3 months. You’ll walk away with a practical guide to going global, along with some top considerations to keep in mind when fast-tracking your international expansion plan.

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Transcript of "Fast-track to Internationalisation"

  1. 1. Internationalisation/Introduction Isyour business ready to go International? Our thoughts Step by step Four themes High value Examples Where this approach has worked
  2. 2. Internationalisation/KeyThemes • Project scope definition • Solid foundations & flexible technology • Build re-usable components • Launch, test, iterate Key Themes
  3. 3. ARGOS
  4. 4. Internationalisation/ScopeDefinition Theme One Project Scope Definition
  5. 5. Internationalisation/ScopeDefinition • Business Case • P&LModel • Technical Strategy • Content Strategy • Pricing • Logistics • Bricks/Mortar • Marketing/PR • Customer Services • Integration Strategy • Stock • Merchandising • Market conditions • Images • SEO Strategy • Payment/Fraud • Accounting • Reporting ThemeOne Scope Definition
  6. 6. Internationalisation/ScopeDefinition Theme One Scope definition Business value first Features second
  7. 7. Puttingthecustomerfirst/Introduction Theme One Scope definition Keep it simple Over engineered solutions date quickly Aim for MMF set (Minimum Marketable Features) Internationalisation/ScopeDefinition
  8. 8. Theme One Scope definition Be clear about your objectives and whathas an impact Prioritise theitems incontext ofyour core business goals Internationalisation/DefiningScopeInternationalisation/ScopeDefinition
  9. 9. Theme One Scope definition Little and often Release enhancements, measure impact Internationalisation/ScopeDefinition
  10. 10. Theme One Scope definition Get valuable feedback Don’t guess!! Internationalisation/ScopeDefinition
  11. 11. Internationalisation/CoreFoundations Theme Two Solid Foundations Get the basics right Lay the foundations for International rollout early
  12. 12. Internationalisation/FlexibleTechnologyInternationalisation/CoreFoundations
  13. 13. FourreasonswhyMagentoiscompelling speed to market tailored solutions feature set ownership Internationalisation/CoreFoundations
  14. 14. Whatdoesthatmeanforbusiness? £££ £££ Developmentbudget Licensingcosts DevelopmentbudgetLicensingcosts Internationalisation/CoreFoundations
  15. 15. Avoid silos Dedicated • x2 Licences • x3 Servers • ERP integration • PSP integration • Customisation Dedicated • x4 Licences • x6 Servers • ERP integration • PSP integration • Processes Dedicated • x3 Licences • x4 Servers • ERP integration • PSP integration Internationalisation/CoreFoundations
  16. 16. Core eCommerce layer x3 Licences x4 Servers ERP integration Multiple PSPs Single WMS Languages Common features Responsive UI Internationalisation/CoreFoundations
  17. 17. Internationalisation/Re-usablecomponents CCreate re-usable components
  18. 18. Internationalisation/Re-usablecomponents CCreate re-usable components
  19. 19. End Result? Significant Uplift Significant increase in sales and conversions Up to 10 orders per second Delivered inside 3 months
  20. 20. TechnologyenablingaccessInternationalisation/FlexibleTechnology
  21. 21. Europeanconsumerbase UK France Italy Spain Germany
  22. 22. ConsumerchoiceInternationalisation/FlexibleTechnology
  23. 23. End Result? Pan European DC2 180+ stores, single Magento instance, 3 licences Large & diverse catalogue Multiple fulfilment/payments /languages 5 working days to launch
  24. 24. Internationalisation/ Summary • Focus on the valuable stuff / be flexible with scope • Find common ground / create re-usable components & processes • Use flexible technology • Launch in phases / iterate In Summary
  25. 25. Internationalisation/ Summary • www.sessiondigital.com • Twitter: @sessiondigital Thanks!
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