Mário Campolargo - Services and clouds as cornerstones of the Digital Agenda

Services and clouds as cornerstones of the
Digital Agenda
ServiceWave Conference Ghent (Belgium), 14 December, 2010
Mário Campolargo
European Commission - DG INFSO
Director, Emerging Technologies and Infrastructures
"The views expressed in this presentation are those of the author and do not necessarily reflect the views of the European Commission"
"The views expressed in this presentation are those of the author and do not necessarily reflect the views of the European Commission"

European Digital Agenda
Research & Innovation
“Fibre”Europe
Sustainable Lifestyle
DigitalSkills
”…an ambitious European Digital Agenda that takes concrete steps towards the completion of an Online Single Market will be a key element in Europe’s sustainable recovery and social development.”
Borderless Services & Content Market

an Internet enabled service economy
More flexibility, trust, self-*
Service-based business
models
Delivering tailored services to citizens
Clouds becoming reality
trends ............. challenges ...... opportunities
Reducing costs, carbon, energy footprint
Wealth of real world data
Europe to lead the future service economy
All-connected intelligent objects

Digital Agenda for Europe (DAE)
“Europe should develop an EU-wide strategy on "cloud computing" notably for government and science.
The strategy should consider economic, legal and institutional aspects.”
… but clouds have the potential to underpin several other pillars and actions of the Digital Agenda, such as: promoting innovation, interoperability, open standards and low-energy computing

cloud computing: shifting paradigm
XssA
reliability
Private
elasticity
types
Public
virtualisation
modes
features
clouds
locality
Local
Cost cutting
Ease of use
benefits
Remote
actors
compares to
End users
Grids
SOA
Providers
Internet of Services
Business management

cloud computing: opportunity
Need to seize the opportunity of the cloud:
Worldwide cloud services revenue to reach EUR 51.6 billion in 2010 (+ 16.6 % annual increase)
Explosion of cloud services and of supply-side activity
Europe has strengths in various adjacent areas (grids, soa, mobile platforms, content,…)

cloud computing: EU approach
Build competence and industrial strengths to let Europe staying in the game
Make cloud computing as a mechanism for innovation
Ensure compliance with EU values an rules
Use clouds as an engine for the Single Market
Seize the opportunity of the Future Internet (FI PPP, local innovation-orientation, experimentation, …)

cloud computing: technological gaps
Management and control
Performance
Transparency
Reliability, privacy & legal issues
– Where is my data?
– Who can access it?
– Whose law applies?
– What rights do I have?
– How can I preserve my data in a long term?
…

cloud computing: some market issues
Vendor strategy
Multiple declinations of the term (“re-branding as cloud”)
Control of technology stack, biz model, standards, …
Concentration/centralisation
Differentiation of offer/user choices
Vendor lock-in & open standards
Cloud interoperability & portability
…

cloud computing:policy issues at stake
Data protection, governance, privacy & security, consumers
New governance models and processes
New legislative models
Rules for jurisdiction
Member states and coordination issues
Energy efficiency (green IT)
Communication infrastructure and data roaming
Digital Divide
International trade policy

cloud computing: EU challenges
Reduce fragmentation and focus R&D&I investments
Build on EU technological strengths (SOA, Grids, FI, mobile…)
Capitalise on broadband and smart infrastructures deployment
Exploit untapped opportunity of pre-commercial procurement
Foster open standards and involve governments at all levels
Reassure users about the protection of their data
Let IT, telecom and content industries working on a win-win basis

3-fold approach: R&D&I and Policy
Leverage e-Science and e-Government as lead markets
Use clouds for supporting businesses in Europe
leverage applications for mobile clouds
clouds as content servers (e.g. Europeana)
develop software for smart devices
Accelerate research in cloud development, targeting future computing systems

conclusions
Services and clouds are at the heart of the Future Internet and the DAE
Cloud game is not over. Europe can and should take the lead in its developments
Policy and regulatory actions needed to remove barriers for the full take-up of services and clouds
Strategy for coordination of R&D&I and Policy activities becomes urgent

conclusions
A strategy is needed to shape the future world-wide cloud economy, and the actions needed to build a cloud-ready and cloud-active Europe
build a trusted basis for SMEs and citizens
achieve coherence between EU and national actions
reap the benefits of Cloud Computing in the wider policy contexts of innovation, and economic growth
ensure a concrete positive outcome of various DAE actions

Thank you

Mário Campolargo - Services and clouds as cornerstones of the Digital Agenda

by ServiceWave 2010 on Dec 29, 2010

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