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Service science filling the gap between knowledge and needs

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Rafael Zaballa

Rafael Zaballa

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  • 1. “Services Science: Filling the Gap Between Knowledge and Needs” IESS 1.1, Geneva February 17 2011By Rafael Zaballa (rzaballa@lasallecampus.esLa Salle Innovation Park of Services for People (Madrid) 1 La Salle Parque de Innovación de Servicios para las Personas
  • 2. wareness !2 La Salle Parque de Innovación de Servicios para las Personas
  • 3. 3 La Salle Parque de Innovación de Servicios para las Personas
  • 4. POPULATION IN CITIES  In 1800, 3% of the world population lived in cities  In 1900, 13% of the world population lived in cities  In 2007, (in only 107 years) more than 50% …  By 2050 we will reach 70%... 3200 million people live in cities by 2030 we will reach 5200 million  In 1950, only Tokyo & Nueva York were over 10 million inhabitants  In 2020, Dheli, Dhaka, Jakarta, Lagos, Mexico D.F., Bombay, New York, Sao Paulo & Tokyo will surpass 20 million  In 2020, there will be more than 500 cities with more than udades 1 million inhabitants 4 La Salle Parque de Innovación de Servicios para las Personas
  • 5. 5 La Salle Parque de Innovación de Servicios para las Personas
  • 6. 6 La Salle Parque de Innovación de Servicios para las Personas
  • 7. THE CITY OLYMPICS 7 La Salle Parque de Innovación de Servicios para las Personas
  • 8. 8 La Salle Parque de Innovación de Servicios para las Personas
  • 9. ION LUTTH E SO 9 La Salle Parque de Innovación de Servicios para las Personas
  • 10. “The City is not the problem . The City is the solution” Jaime Lerner 10 La Salle Parque de Innovación de Servicios para las Personas
  • 11. itie s? ce c inan w t ofHo 11 La Salle Parque de Innovación de Servicios para las Personas
  • 12. World Economy Concentrating in Cities  The thirty (30) main cities in the world accumulate 30% of the world’s GDP  In Spain, Madrid + Barcelona reach 30% of the country’s GDP  The GDP of Tokyo or Nueva York are higher than the ones of Spain or Canada  Bombay concentrates 40% of India’s income  Tokyo concentrates more than 33% of Japan’s economy 12 La Salle Parque de Innovación de Servicios para las Personas
  • 13. Services Life Cycle 13 La Salle Parque de Innovación de Servicios para las Personas
  • 14. A Triple Helix Approach14 La Salle Parque de Innovación de Servicios para las Personas
  • 15. A Triple Helix Approach 15 La Salle Parque de Innovación de Servicios para las Personas
  • 16. The Role of Universities University of L a Salle Bogotá (Colombia) St. Mary’s College (Moraga, California)University of La Salle (Bajío, Mexico) L a Salle Campus MadridBethlehem La Salle University 16 La Salle Parque de Innovación de Servicios para las Personas
  • 17. The Role of Universities Technological Innovation Model (Linear Direct) Facilitators R+D+i Fostering Infrastructures Entrepreneurship (Laboratories, (Spaces, Education, Technological Assessment,…) Centres…) Needs Demmand Technology Technology Research Knowledge Implicit/Explicit Transfer Financing Innovation Instruments de Methodology Financiación (Open Innovation, (Public & Private, TRIZ, New Models, Venture Capital, Creativity...) Business Angels…) Main Players: Companies, Universities y Governments Industry is the Driver 17 La Salle Parque de Innovación de Servicios para las Personas
  • 18. The Role of Universities Social Services Innovation 1.  Innovation is not technological 2.  The market does not yet exist or will never exist as such (The beneficiary or user will not directly pay the service deliverer) Facilitadores The Chasm Fostering 3 Entrepreneurship (Accelerators, 2 iClusters Education, Assessment,…) Technology Implicit Explicit Knowledge Research Knowledge Needs Needs Transfer Financing Innovation Instruments Methodolology (Open Innovation, (Public, Private Public TRIZ, Services 1 Private Innovaion , New Partnerships, Exploitation 4 CSR…) Models y KPI and Results Measuring Methodology, Creatividad,..) Main Actors: Universities, Governments, Private Foundations, Civil Associations, Companies 18 La Salle Parque de Innovación de Servicios para las Personas
  • 19. The Role of Industry 19 La Salle Parque de Innovación de Servicios para las Personas
  • 20. The Role of Industry 20 La Salle Parque de Innovación de Servicios para las Personas
  • 21. The Role of Industry New Services for social cohesion Creating available, adequate, accessible and acquirable for a better quality of life Population that Acceeds to a Service of est einter d In th ens an -Habitat z Citi panies -Education Com -Healthcare -Social Economy Dependence Population Parameters Exclusion Poverty Underdevelopment Unequalties 21 La Salle Parque de Innovación de Servicios para las Personas
  • 22. The Role of Industry Services Strategic Design Company Strategy Shared Knowledge & Values Infrastructures Technology and Facilities Bidirectional Flow Activitiy “5 Design Axes” for how things will Happen C.S.R. Marketing Processes Products People “MEANING LINE” Stakeholders Interactions People SystemsSource: Aadaated from ZABALLA Rafael "Services Design for People" Jean-Henry Morin, Jolita Ralyté, Mehdi Snene, Exploring ServicesSciences, Springer 2010 22 La Salle Parque de Innovación de Servicios para las Personas
  • 23. The Role of Industry Meaningful CSR Management, CSR employees, Initiatives alliances, environmental, collaborativo, With the company`s physical, knowledge activity, objectives, physical, technical, goals, tactics, Impact material… strategies values and culture In society, stakeholders Sustainibility interesados, brand, benefitiary`s needs 23 La Salle Parque de Innovación de Servicios para las Personas
  • 24. The Role of GovernmentPoliciesNormsFinancingPromoting InitiativesFostering the Innovation Spaces 24 La Salle Parque de Innovación de Servicios para las Personas
  • 25. 25 La Salle Parque de Innovación de Servicios para las Personas
  • 26. The Social Entrepreneur: The Driver 26 La Salle Parque de Innovación de Servicios para las Personas
  • 27. Hipertext Society + Cognitive Capitalismo (Knowledge Economy) 3rd Urban Revolution CHARACTERIZATION: 1.  Metapolisation: Cities change scale and form 2.  Transfomation of the Urban Mobility Systems 3.  Cities’ Social Recomposition. Individualization of Space-Time 4.  Need of new Public Services 5.  Reflexive Solidarity, procedimental and deliberative 6.  Redefinition of the relations between individula, collective and general interests 7.  New risk relationsReference: ASCHER, François "Los Nuevos Principios del Urbanismo" Alianza Ensayo 2004 27 La Salle Parque de Innovación de Servicios para las Personas
  • 28. Hipernetworks (Networks in different palnes of people’s interests, activities, geographies..) Worm Holes 28 La Salle Parque de Innovación de Servicios para las Personas
  • 29. Triple Helix Model and Social Services Innovation  Where does the social enterpreneur fit?  Where does the social services sector company fit?  Where do NGO’s fit?  Where do welfare foundations fit?  Where does Social Venture Capital fit? And where do I fit in this presentation? ? 29 La Salle Parque de Innovación de Servicios para las Personas
  • 30. “Cuadruple Helix”“Society plays a contextual role fortechnological innovation, but is amain actor in social servicesinnovaton 30 La Salle Parque de Innovación de Servicios para las Personas
  • 31. (Crossing the Chasm) SERVICE SCIENCENecesidad Conocimiento 31 La Salle Parque de Innovación de Servicios para las Personas
  • 32. rzaballa@lasallecampus.esINNOVATINGSalle Parque de Innovación deFOR para las Personas 32 La IN SERVICES Servicios PEOPLE