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Service design breakfast - Service design for focused user groups - case Levi World Cup

by on May 13, 2013

  • 390 views

Mikko Saarinen, General Secretary of Audi FIS Ski World Cup Levi and Aura Palmgren and Tuukka Murto from HiQ discuss how the Levi World Cup (slalom) event experience was expanded with a mobile ...

Mikko Saarinen, General Secretary of Audi FIS Ski World Cup Levi and Aura Palmgren and Tuukka Murto from HiQ discuss how the Levi World Cup (slalom) event experience was expanded with a mobile application and how it strengthened the event's brand image. What were the design challenges in meeting business and user needs?

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Service design breakfast - Service design for focused user groups - case Levi World Cup Service design breakfast - Service design for focused user groups - case Levi World Cup Presentation Transcript