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Service Design Breakfast: There is no such thing as service design - Anton Schubert, 358

by on Nov 14, 2012

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Anton's presentation focuses on the problems of creating a consistent service experience across a customer journey when companies operate in deep silos and contract different companies to implement ...

Anton's presentation focuses on the problems of creating a consistent service experience across a customer journey when companies operate in deep silos and contract different companies to implement pieces of the customer journey not well aligned with the other pieces. The role of the designer then becomes one of breaking up the silos and setting up a dialogue between the customer and the company.

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Service Design Breakfast: There is no such thing as service design - Anton Schubert, 358 Service Design Breakfast: There is no such thing as service design - Anton Schubert, 358 Presentation Transcript