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Crash Course: Prototyping & Storytelling for Service
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Crash Course: Prototyping & Storytelling for Service

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Tara Greer and Luke Stile from R/GA Los Angeles gave us a humorous and highly insightful talk about how to select the right problem, visualize solutions and tell a great story. …

Tara Greer and Luke Stile from R/GA Los Angeles gave us a humorous and highly insightful talk about how to select the right problem, visualize solutions and tell a great story.

Examples Tara & Luke used during the talk:
The RSA - Ken Robinson's amazing RSA doodle animation: http://youtu.be/zDZFcDGpL4U
Kickstarter Example - Mixtape Postcard: http://kck.st/VImwfs
Myo - making it feel more real that it is: http://youtu.be/oWu9TFJjHaM
Tom Chi's rapid prototyping talk: http://youtu.be/d5_h1VuwD6g

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  • 1. 34.0194° N, 118.4903° W SERVICE DESIGN JAM LOS ANGELES 2013 SERVICE DESIGN JAM 2013Saturday, March 2, 13
  • 2. CONTENTS HEREIN Killing Your Darlings The Paris Hilton Principle Storytelling for Service Design Presenting Your Story in 1 Day SERVICE DESIGN JAM 2013 2Saturday, March 2, 13
  • 3. HELLO. I’M TARA GREER EXECUTIVE CREATIVE DIRECTOR EXPERIENCE DESIGN AT R/GA I’M LUKE STILES SENIOR TECHNICAL DIRECTOR AT R/GA SERVICE DESIGN JAM 2013 3Saturday, March 2, 13
  • 4. TODAY IS THE DAY TO KILL YOUR DARLINGS (SORRY DARLINGS) SERVICE DESIGN JAM 2013 4Saturday, March 2, 13
  • 5. THE PARIS HILTON PRINCIPLE SERVICE DESIGN JAM 2013 5Saturday, March 2, 13
  • 6. THAT’S H.O.T SERVICE DESIGN JAM 2013 6Saturday, March 2, 13
  • 7. H IS FOR HELPFUL SERVICE DESIGN JAM 2013 7Saturday, March 2, 13
  • 8. ARE YOU MAKING A SLAP CHOP? 8Saturday, March 2, 13
  • 9. WHEN A KNIFE EXISTS? 9Saturday, March 2, 13
  • 10. O IS FOR ORIGINAL SERVICE DESIGN JAM 2013 10Saturday, March 2, 13
  • 11. ARE YOU GOING AFTER THE SAME PRIZE? SERVICE DESIGN JAM 2013 11Saturday, March 2, 13
  • 12. WHEN YOU CAN GO YOUR OWN WAY SERVICE DESIGN JAM 2013 12Saturday, March 2, 13
  • 13. T IS FOR THRILLING SERVICE DESIGN JAM 2013 13Saturday, March 2, 13
  • 14. ARE YOU DOING THE EXPECTED? 14Saturday, March 2, 13
  • 15. SERVICE DESIGN JAM 2013 15Saturday, March 2, 13
  • 16. EXERCISE: HOW IS IT HELPFUL ___________________ ORIGINAL ___________________ THRILLING _________________ SERVICE DESIGN JAM 2013 16Saturday, March 2, 13
  • 17. STORYTELLING FOR SERVICE DESIGN SERVICE DESIGN JAM 2013 17Saturday, March 2, 13
  • 18. 18Saturday, March 2, 13
  • 19. A CHARACTER YOU LOVE [WHERE THE WILD THINGS ARE] SERVICE DESIGN JAM 2013 19Saturday, March 2, 13
  • 20. ENCOUNTERS AN OBSTACLE SERVICE DESIGN JAM 2013 20Saturday, March 2, 13
  • 21. THEN OVERCOMES IT SERVICE DESIGN JAM 2013 21Saturday, March 2, 13
  • 22. AND LIVES HAPPILY EVER AFTER SERVICE DESIGN JAM 2013 22Saturday, March 2, 13
  • 23. STORY EXERCISE: THE CHARACTER _________________________________ THE OBSTACLE __________________________________ OVERCOMING IT _________________________________ HAPPY ENDING __________________________________ SERVICE DESIGN JAM 2013 23Saturday, March 2, 13
  • 24. PRESENTING YOUR STORY IN 1 DAY SERVICE DESIGN JAM 2013 24Saturday, March 2, 13
  • 25. SOME SIMPLE TOOLSSaturday, March 2, 13
  • 26. SOME SIMPLE TOOLSSaturday, March 2, 13
  • 27. SOME SIMPLE TOOLSSaturday, March 2, 13
  • 28. SOME SIMPLE TOOLSSaturday, March 2, 13
  • 29. SOME SIMPLE TOOLSSaturday, March 2, 13
  • 30. SKETCH A JOURNEY SERVICE DESIGN JAM 2013 26Saturday, March 2, 13
  • 31. MAKE AN EXPERIENCE MAP ANIMATIC SERVICE DESIGN JAM 2013 27Saturday, March 2, 13
  • 32. Saturday, March 2, 13
  • 33. MAKE A ‘KICKSTARTER’ VIDEO SERVICE DESIGN JAM 2013 29Saturday, March 2, 13
  • 34. Saturday, March 2, 13
  • 35. Saturday, March 2, 13
  • 36. MAKE IT OUT OF PAPER, STRING, COATHANGERS & CHOPSTICKS. SERVICE DESIGN JAM 2013 32Saturday, March 2, 13
  • 37. 33Saturday, March 2, 13
  • 38. STRENGTHS EXERCISE: DOODLER _____________________________________ FRONTMAN ___________________________________ CAMERAMAN __________________________________ ROLE PLAYER __________________________________ MACGUYVER ___________________________________ SERVICE DESIGN JAM 2013 34Saturday, March 2, 13
  • 39. GOOD LUCK TODAY GO FORTH AND TELL GREAT STORIES SERVICE DESIGN JAM 2013 35Saturday, March 2, 13