Storytelling in Service Design / Service Design Drinks Berlin


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Berlin’s November 2012 meet-up explored story-telling for service design. Based on the 7 basic plots by Christopher Booker the visitors created amazingly strange stories in a hands-on session. With acting-out and other techniques the 50+ people demonstrated their hidden talents and had long ongoing conversations afterwards.

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  • Very good, it was really helpful and funny! Looking forward for the next drink!
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Storytelling in Service Design / Service Design Drinks Berlin

  1. GRUPPENBING / NOVEMBER 21, 2012ServiceDesignDrinksStorytellingin ServiceDesign
  2. Why is storytellingrelevant forservice design at all?
  3. “But when you put all these things together, with elements from architecture, physical design, electronic technology from software, how do you actually prototype an idea for a service, and it seems that really, it’s about storytelling, it’s about narrative.” — BILL MOGGRIDGE Co-founder of IDEO
  4. Application of storytelling Prototyping Presentation of service concept Inspiration for ideation …
  5. Application: Act-out
  6. Application: Physical model
  7. Application: Scenario
  8. 7 basic plots in storytelling
  10. Overcoming the MonsterRags to RichesThe QuestVoyage and ReturnComedyTragedyRebirth
  11. Overcoming the MonsterA terrifying, all-threatening monster has beenterrorising a community and must be confrontedby the hero in a fight to the death.Icon: Bryan Anderson / The Noun Project; Summary: Bill Boyd
  12. Overcoming the MonsterGreek MythsFrankensteinDraculaThe Three MusketeersThe Bond StoriesStar WarsJack and the Beanstalk
  13. Rags to RichesThe story of an ordinary insignificant person,usually overshadowed by a dark or dominant figure,who turns out to have special qualities.Icon: Matt Beynon / The Noun Project; Summary: Bill Boyd
  14. Rags to RichesThe Ugly DucklingMy Fair LadyCinderellaDavid CopperfieldSupermanJane Eyre
  15. The QuestWe learn that in a faraway land there is a goalworth any effort to achieve – a promised land,treasure, something of great value. From themoment the hero learns of this prize, the need toset out on a long hazardous journey takes overeverything.Icon: Giorgia Guarino / The Noun Project; Summary: Bill Boyd
  16. The QuestHomer’s OdysseyTreasure IslandPilgrim’s ProgressLord of the RingsWatership DownAround the World in 80 DaysRaiders of the Lost Ark
  17. Voyage and ReturnThe hero or heroine (or central group of characters)travel out of their familiar everyday surroundingsinto a strange world completely cut off from thefirst. At first this new world is exhilarating butgradually a dark shadow intrudes and they are gladto return – usually by a ‘thrilling escape’ – home.Icon: Luis Miguel Oliveira Caldeira / The Noun Project; Summary: Bill Boyd
  18. Voyage and ReturnBack to the FutureAlice in WonderlandThe Wizard of OzLord of the FliesGulliver’s TravelsThe Lion, the Witch and theWardrobe
  19. ComedyWe have come to associate comedy with humour,but it isn’t as simple as that. The essence ofcomedy is that it is like a jigsaw puzzle – when it isfinished it seems obvious that there is only one wayit could have ended up – and it has to have someredeeming truth which is brought out into the light.Summary: Bill Boyd
  20. ComedyA Midsummer Night’s DreamThe Merchant of VenicePride and PrejudiceSense and SensibilityThe Marriage of FigeroSome Like it HotFour Weddings and a Funeral
  21. TragedySooner or later, in any attempt to explore thedeeper patterns which shape story-telling, we arebrought up against one central, overwhelming fact.This is the way in which, through all the millions ofstories thrown up by the human imagination, justtwo endings have far outweighed all others. Eitherit ends with a man and a woman united in love. Orit ends in a death. Summary: Bill Boyd
  22. TragedyRomeo and JulietMacbethKing LearBonnie and ClydeThe Picture of Dorian GrayLolitaDr Jeckyll and Mr HydeThe Story of Icarus
  23. RebirthA hero or heroine falls under a dark spell, whichtraps them for a long time in a living death,physical or spiritual imprisonment, sleep, sicknessor some other form of enchantment, before amiraculous act of redemption takes place and theyare freed from the darkness and brought back intothe light.Icon: Okan Benn / The Noun Project; Summary: Bill Boyd
  24. RebirthSleeping BeautySnow WhiteBeauty and the BeastThe Snow QueenA Christmas CarolCrime and PunishmentThe Secret Garden
  25. Your challenge: Tell a story in 2 min
  26. See you atnext